KUPD-FM (Tempe, AZ)

KUPD, known as "98 KUPD," is a radio station that plays an Active rock format. It operates at 97.9 FM and is based in Tempe, Arizona, serving the greater Phoenix area. The station is owned by Hubbard Radio, which is part of Hubbard Broadcasting, Inc. located in St. Paul, Minnesota. The station's studios are situated in Tempe, while its transmitter is located in South Mountain Park.

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#402374

United States

#93306

Arts and Entertainment/Music

#1147

Traffic sources

Monthly visitors

Articles

The Brady Report 5/9/2025 – 98KUPD – Arizona's Real Rock

6 days ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/9/2025 A New Study Says Don’t Pass Down That Old Car to Your Teenager (via Newsweek)A Woman Was Convicted of Harassment . . . for Cracking an Egg on Her Daughter’s Head for TikTok? (via Oddity Central)Deep Dish-ciple? The First American Pope Is a Chicago Native (via CNN / Fox News / Today / AP)The Most Embarrassing Song Lyrics of All Time (via Independent)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 5/8/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/8/2025 A Town Got High After Police Burned Over 20 Tons of Confiscated Weed (via Oddity Central)A Company Had to Pay a Woman $40K Because a Coworker Compared Her to Darth Vader (via The Guardian)Is May the Worst Month of the Year to Be a Parent? (via Talker Research)Things Foreigners Actually Like About Americans (via Buzzfeed)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 5/7/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/7/2025 Mother’s Day Guilt: Nearly a Quarter of Us Admit We Don’t Call Her Enough (via Talker)Reminder: You’ll Be Screwed at the Airport Starting Today If You Don’t Have a “Real ID” or One of These (via USA Today / TSA)It’s Official: The Best State in America Is . . .
The Brady Report 5/6/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/6/2025 Do You Have One of the “Toughest” Jobs in America? (via Talker)A Kid in Kentucky “Accidentally” Ordered 70,000 Suckers on Amazon (via WKYT)FAFO Parenting Is the Hot New Trend: “[Eff] Around and Find Out” (via Huff Post)56% of People Would Shave Years Off Their Life . . . If They Could Add It to Their Pet’s Lifespan (via Study Finds)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 5/5/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/5/2025 What’s Something That’s Sexy Now . . . That Wasn’t 20 Years Ago? (via Ask Reddit)The Vatican Will Announce the Next Pope . . .
The Brady Report 5/2/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/2/2025 New Boredom Term: The Sequel to “Rawdogging” Is . . . “Barebacking”? (via Fortune / Archive)Things That Improved People’s Quality of Life So Much . . . They Wish They Did It Sooner (via Ask Reddit)Wedding Season Is Coming Up: Here’s How Much It Costs to Attend One (via Coupon Birds)The Top Baby Names . . . Hated by Grandparents (via Gransnet)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 5/1/2025 – 98KUPD – Arizona's Real Rock

2 weeks ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 5/1/2025 Words and Phrases That Are Overused So Much They’re Meaningless (via Ask Reddit)The Best Singers Who Go by One Name, Ranked (via Ranker)Obvious or Earth-Shattering: A Woman Finds Out You Can Charge Your Phone . . . with Other People’s Phones (via Daily Dot)A Woman Found Out the Hard Way Why They Say: “Breed Like Rabbits” (via MLive)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 4/23/2025 – 98KUPD – Arizona's Real Rock

3 weeks ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 4/23/2025 Boomers Are Shocked That Gen Z’ers Don’t Have These “Common Skills” (via Buzzfeed)Happy World Book Day! A Third of Us Haven’t Read One in Over a Year (via Ipsos)The Latest Protein Hack: Snacking on a Wedge of Parmesan Cheese? (via Food & Wine)23% of People Would Rather Go to the Doctor for a Physical Than Delete Their Emails? (via PR Newswire)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 4/21/2025 – 98KUPD – Arizona's Real Rock

3 weeks ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 4/21/2025 First Dates with Activities Are More Likely to Lead to a Second Date Than First Dates at Bars (via New York Post)Update: Red Robin Passes Are Harder to Get Than Taylor Swift Tickets (via USA Today)Is Your Job Meaningless? Most Americans Say No (via YouGov)Are Nicknames Going Extinct? (via WSJ)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 4/18/2025 – 98KUPD – Arizona's Real Rock

3 weeks ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 4/18/2025 Would You Go to Space if You Could Afford It? Most of Us Still Say No (via YouGov)Foods That Have the Widest Swings Between Being Good . . . and Bad (via AskReddit)Easter Round-Up: 57% of Adults Want to Hunt for Eggs, Plus 10 More Easter Stats (via Ferrero / Wallet Hub / Brach’s)Sunday Is (Also) 420 Day . . . But Marijuana Use Has Plateaued?