KUPD-FM (Tempe, AZ)

KUPD, known as "98 KUPD," is a radio station that plays an Active rock format. It operates at 97.9 FM and is based in Tempe, Arizona, serving the greater Phoenix area. The station is owned by Hubbard Radio, which is part of Hubbard Broadcasting, Inc. located in St. Paul, Minnesota. The station's studios are situated in Tempe, while its transmitter is located in South Mountain Park.

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#357750

United States

#83636

Arts and Entertainment/Music

#1024

Traffic sources

Monthly visitors

Articles

The Brady Report 6/19/2025 – 98KUPD – Arizona's Real Rock

4 days ago | 98kupd.com | Marques Bottorf

Happy Juneteenth! One in Eight Americans Have Still Never Heard of It (via YouGov)The Biggest Fourth of July Food Surge on Instacart: Baked Beans (via Instacart)“Amazon Prime Day” Used to Be One Day, Then Two . . . Now Four? (via Amazon / NY Post)What’s Your “I Do This Now, So ‘Future Me’ Doesn’t Suffer” Habit? (via Ask Reddit)The U.S. Is Nixing Its Recommendation to Limit Alcohol to One or Two Drinks Per Day (via Reuters)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/18/2025 – 98KUPD – Arizona's Real Rock

5 days ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 6/18/2025 This One Trait Can Make You Happier the Rest of Your Life (via Study Finds)Psychopaths Are Most Likely to Live in These Four States (via New York Post / PNAS)Summer on a Budget: What’s the Cheapest Hobby I Can Get Into? (via Ask Reddit)Drinking Coffee Lowers Your Risk of Death . . . But There’s a Catch (via Science Daily)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/17/2025 – 98KUPD – Arizona's Real Rock

6 days ago | 98kupd.com | Marques Bottorf

Share: Gen Z Wants to Normalize In-Office Sex? (via EduBirdie)The Most Patriotic States in America (via WalletHub.com)Those Hummingbirds Outside Your Window? You Might Be Murdering Them (via Vox)The Top 10 Daily Interactions That Can Make You Sick of Other People (via Talker)A Study Found Working 50+ Hours a Week Literally Breaks Your Brain (via Fox News)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/16/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 6/16/2025 Heinz Is Trying to Normalize Ketchup on Eggs (via Food & Wine)No Screaming! Keep Your Mouth Closed on Roller Coasters to Avoid Swallowing Cicadas (via Lex 18)10 Things That Happened 10 Years Ago This Week (via The Topical Fruit)One in Three People Will Accept a “Thumbs Up” from Dad, Because He’s “Not Good at Emotional Stuff” (via FunkyPigeon.com)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/12/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

Share: Coffee Is the #1 Beverage We “Can’t Live Without” (via PR Newswire)In a Ranking of Fast-Food Fries, McDonald’s Came in . . . Second to Last? (via WWLP)The End of an Era: No One Wants Hotel Front Desks Anymore? (via PR Newswire)Five Ways to Avoid “Office Chair Butt” (via NY Post) The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/11/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 6/11/2025 Does an A.I. Boyfriend or Girlfriend Count as Cheating? 40% Say Yes (via Mashable)What’s the Most Underrated “Guy Code” Rule? (via Ask Reddit)A Pennsylvania Town Launched a Program to Fix Potholes . . . Called “Fill My Hole” (via Local 21 News)Does Your Boss Understand What You Do? 46% Say No (via The Predictive Index)The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/10/2025 – 98KUPD – Arizona's Real Rock

1 week ago | 98kupd.com | Marques Bottorf

Share: What’s a Word That Sounds Naughty . . . But Isn’t? (via Ask Reddit)Are These the Best Dads in Movie History? (via YardBarker.com.)The Average American Gets 20 Minutes to Themselves Every Day (via Talker Research)Only Half of Us Can Navigate Without Turn-by-Turn GPS Directions (via YouGov) The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/9/2025 – 98KUPD – Arizona's Real Rock

2 weeks ago | 98kupd.com | Marques Bottorf

Share: The Average Person Has Eight Kinds of Sauce in Their Fridge (via Talker Research)So Now We’re Supposed to Attend “Grandma Showers” Too? (via Today.com)Jelly Roll Says He’s Going to “Quit the Music Business” (via American Songwriter)The Top 10 Minor Annoyances That Stress Us Out (via Talker) The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/6/2025 – 98KUPD – Arizona's Real Rock

2 weeks ago | 98kupd.com | Marques Bottorf

Share: It’s On!!! Between Elon Musk and President Trump!!! (via USA TODAY)The Best Smells: Bread, Rain, and Grandma’s House (via Ranker)Count Me In: Two Out of Five Americans Are “Bad at Mornings” (via Talker Research)Dolly Parton Has to Have This One Food Every Single Day (via Today) The Brady Report is powered by: All Pro Shade Concepts
The Brady Report 6/5/2025 – 98KUPD – Arizona's Real Rock

2 weeks ago | 98kupd.com | Marques Bottorf

HMS Blog | Holmberg's Morning Sickness | The Brady Report The Brady Report 6/5/2025 What Is a “Poor People” Habit You’ll Never Stop Doing . . . No Matter How Rich You Get? (via Ask Reddit)Is Peeing “Just in Case” Bad for You? (via NY Times)Tommy Boy Fest Is Coming to Sandusky, Ohio in August (via City Of Sandusky)A New Goldfish Cracker Combo Can Taste Like a Chicken Sandwich? (via Food & Wine)The Brady Report is powered by: All Pro Shade Concepts