Large Format Review

Nov 26, 2023 | largeformatreview.com | Rob Fletcher

An increasing number of brands are including some form of interactivity in their marketing as a way of connecting with consumers. This is certainly true for print media, with interactivity fast becoming a common feature on packaging, posters and even business cards. But is it really worth it and how much value does it actually bring? LFR investigates… To start, interaction in print is by no means a new initiative.

Aug 14, 2023 | largeformatreview.com | Rob Fletcher

Given the advancements in digital advertising technology and its rising popularity among marketers, LFR considers some of the core challenges this poses to printed signage work and what the industry can do to respond. When it comes to digital signs, these can be updated and changed very easily. All digital signage requires an initial capital outlay on the hardware and software, while running and maintaining these screens are much more costly than print-based signage.

Jul 25, 2023 | largeformatreview.com | Rob Fletcher

An expansive and far-reaching segment, Rob Fletcher speaks with two leading manufacturers from the screen printing market to find out where the market may be heading and what sort of developments we can expect. A technology used across a number of markets in the print industry, screen print is trusted by printing companies all over the world as a method that will produce accurate and high-quality print in all manner of applications.

Jul 24, 2023 | largeformatreview.com | Rob Fletcher

Barely does a day go by when artificial intelligence, or AI, does not appear in the news in some form. Whether this is a report about how ChatGPT can be used to write a news story about itself, or even how software has been used to make it seem that long-deceased singers are covering modern-day hits, there is no doubt over the level of excitement in this area.

Jun 7, 2023 | largeformatreview.com | Rob Fletcher

Print service providers (PSPs) are all too aware of the importance of sustainability, but perhaps what is not so clear is what they can do to bolster their environmental credentials. LFR speaks to experts in this field to find out what print businesses can do without having to break the bank. Plenty has been said and written about why PSPs need to adopt a more sustainable approach to business.