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1 week ago | 
fespa.com | Rob Fletcher
Using printed material in combination with digital technologies offers more opportunities to those offering personalisation to customers. Rob Fletcher shares some recent examples of the print and digital working together to enhance the impact of personalised pieces.
Personalised print is enough on its own to capture both the attention and imagination of the consumer.
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1 week ago | 
fespa.com | Rob Fletcher
With demand for personalisation on the rise, Rob Fletcher looks at how offering customers the option to add special effects to their printed work can help you win new business and expand into new markets.
Personalised print already offers something special and unique to consumers. Being able to add their own stamp to printed pieces, whether it be for a gift, marketing or otherwise, helps to make an application more valuable to the customer.
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1 week ago | 
fespa.com | Rob Fletcher
With just a few weeks to go until thousands descend on Munich for the FESPA Global Print Expo 2025, Rob Fletcher takes a closer a look at the well-known brands that are sponsoring this May’s event.
One of the annual highlights not only on the European market’s calendar, but also on that of the global printing industry, the FESPA Global Print Expo 2025 is now just a matter of weeks away.
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3 weeks ago | 
thelevisalazer.com | Rob Fletcher
This is an email that was sent to superintendents on April 1. On Friday evening, March 28, U.S. Secretary of Education Linda McMahon sent an email to all state education agencies notifying us that the U.S. Department of Education (USED) is changing the deadline it previously provided to liquidate COVID relief funds to end at 5 p.m., this past Friday, March 28. USED previously granted KDE’s request to liquidate COVID relief funds through March 28, 2026.
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1 month ago | 
fespa.com | Rob Fletcher
While rising demand for vehicle wrapping is good news for the industry, this is placing more pressure on companies to deliver quality work at a solid pace. Here, Rob Fletcher picks up some tips from several experts in this sector to help wrappers operate smoothly.
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1 month ago | 
fespa.com | Rob Fletcher
Rob Fletcher discusses the growing importance of personalisation and digital innovation across sectors. Major brands use personalised print to engage customers and boost sales. Personalised sportswear demand is increasing, and companies like Eurojersey embrace sustainable manufacturing and digital transformation.
When talking about printed personalisation in sport, many will immediately think about names and numbers on the back of football shirts.
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1 month ago | 
fespa.com | Rob Fletcher
Rob Fletcher discusses recent advancements in interactive digital signage across various sectors. He shares examples of innovative campaigns and installations that illustrate the diverse ways this signage is used to create engaging experiences and improve collaboration. Examples include Ocean Outdoor's Coca-Cola collaboration using AI and QR codes, Blue Square X's 110-inch interactive display, and PPDS's installation of collaboration displays at Oracle Red Bull Racing's offices.
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1 month ago | 
fespa.com | Rob Fletcher
While digital signage has grown rapidly, Rob Fletcher demonstrates that non-digital signage remains relevant and valuable. Companies are increasingly using both types of signage together to create engaging and innovative campaigns. The European Sign Expo 2025 will further explore these developments in the signage industry.
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1 month ago | 
fespa.com | Rob Fletcher
Personalised print is a valuable tool for companies looking to strengthen consumer connections and boost sales. Major brands like Coca-Cola, Cadbury, Heinz, and Diageo are leveraging this medium to offer customised products and experiences.
If you want any additional proof of the value of personalised print, then you only need look at the increasing number of companies using it as part of marketing and sales strategies.
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2 months ago | 
fespa.com | Rob Fletcher
Two months into 2025, several new trends have begun to emerge, while others have carried over from the previous year. Here, Rob Fletcher showcases some of the key areas for print companies to focus on over the coming weeks and months.
Each year brings with it fresh, exciting trends and a host of new demands from customers, and this year is proving no different.
