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LLLLITL – Le blog des agences de publicité innovantes Sur LLLLLITL, vous pouvez découvrir chaque jour les dernières nouvelles des agences de publicité, tant en France qu'à l'international. Nous couvrons les tendances actuelles en matière d'emploi dans le secteur de la communication, mettons en avant les publicités les plus originales et vous tenons informés des classements des récents festivals de publicité. Explorez toutes nos catégories d'articles. Suivi par plus de 200 000 lecteurs chaque mois depuis une décennie, LLLLLITL a été reconnu comme le « Meilleur Blog Marketing de l’Année » lors des Golden Blog Awards.

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Eurobest 2024 : les 20 publicités et 7 agences françaises récompensées - LLLLITL

Dec 11, 2024 | llllitl.fr | Matthieu Lamoureux

Souvent appelés “les Cannes Lions européens”, les Eurobest représentent l’équivalent continental du célèbre festival de Cannes. Ces deux événements, organisés par la même société mère, Ascential, occupent une place centrale dans le calendrier international de la publicité. Depuis 36 ans désormais, les Eurobest célèbrent les campagnes les plus inventives et audacieuses d’Europe. Sur un total de 2528 inscriptions, 228 réalisations provenant de 18 pays ont été récompensées, dont 20 étaient françaises.
Eurobest 2024: Watch the 23 Grand Prix winners - LLLLITL

Dec 11, 2024 | llllitl.fr | Matthieu Lamoureux |Matthieu Etienne

Dubbed “the Cannes Lions of Europe,” Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized by their parent company, Ascential. As a key event on the global creative circuit, Eurobest has been celebrating the most innovative advertising campaigns across Europe for 36 years. Below, you’ll find the full list of 2024 Grand Prix winners, Special Awards, and a collection of case studies to explore.
Official: Omnicom Acquires Interpublic Group - LLLLITL

Dec 9, 2024 | llllitl.fr | Matthieu Lamoureux

It’s a historical day in the advertising industry: Omnicom has officially acquired Interpublic Group (also known as ‘IPG’), the companies confirmed today Monday 9th of December 2024. The combined entity will retain the ‘Omnicom’ name.
Effie Awards 2024 : les 38 publicités et 24 agences les plus efficaces de l’année - LLLLITL

Nov 25, 2024 | llllitl.fr | Matthieu Lamoureux |Matthieu Etienne

Organisée par l’AACC (Association des Agences-Conseils en Communication) et l’UDM (Union des Marques), la 31ème édition des prix Effie France vient de dévoiler son palmarès. Ce prix se distingue dans le secteur : contrairement à d’autres récompenses centrées principalement sur la créativité, les Effie Awards célèbrent avant tout “la contribution majeure de la communication au succès des entreprises”.
Christmas 2024: Watch the 10 Greatest Ads - LLLLITL

Nov 10, 2024 | llllitl.fr | Matthieu Etienne

As I have done every holiday season since 2012, I’m watching all the Christmas ads released globally and curating a list of those that have made the strongest impression. My top picks are chosen for their creativity, originality, craftsmanship, and, above all, emotional resonance. To me, a great Christmas ad tells a story that touches our hearts. This season, I’ve watched 20 Christmas commercials from a wide variety of brands.
AnalogFolk Turns Adland Legends into Women to Push for Change - LLLLITL

Jul 24, 2024 | llllitl.fr | Matthieu Etienne

Creative agency AnalogFolk has launched a groundbreaking campaign to address the significant issue of female underrepresentation in senior roles within the advertising industry. Let’s face it: despite women’s significant presence in the creative industry, the visibility of diverse and female talent in creative leadership remains alarmingly low. This provocative initiative aims to shed light on this issue by reimagining iconic male figures as women.
Johnnie Walker - Errata at 88: tribute to the actual queen of bossa nova - LLLLITL

Jun 19, 2024 | llllitl.fr | Matthieu Etienne

On October 8th, Carnegie Hall hosted a remarkable tribute show honoring a pivotal 1962 concert that helped introduce bossa nova to the global stage. This historic event had featured legendary Brazilian musicians such as Tom Jobim, João Gilberto, Sérgio Mendes, and Carlos Lyra, but notably absent was Alaíde Costa. At nearly 88 years old, Alaíde, revered as one of the ‘founding mothers’ of bossa nova, finally graced this iconic stage.
Spotify - Spreadbeats: a music video in a spreadsheet - LLLLITL

Jun 19, 2024 | llllitl.fr | Matthieu Lamoureux
Sol Cement - SightWalks: titles designed for visually impaired people - LLLLITL

Jun 19, 2024 | llllitl.fr | Matthieu Etienne

Cemento Sol, a renowned cement company, has introduced an innovative series of cement tiles called “Sidewalks to See” or “SightWalks.” These tiles feature numbered lines designed to assist visually impaired individuals in identifying various types of businesses or establishments they pass by. By counting the lines from left to right with their walking sticks, they can determine whether the adjacent shop is a bank, grocery store, accommodation, hospital, bus stop, drugstore, and more.
Frankfurter Allgemeine Zeitung - The 100th Edition: a powerful photo against intolerance - LLLLITL

Jun 19, 2024 | llllitl.fr | Matthieu Etienne

On Holocaust Remembrance Day, January 27, 2024, the Frankfurter Allgemeine Zeitung (F.A.Z.) unveiled the 100th anniversary motif of their esteemed “Brilliant Minds” campaign, captured by renowned director Wim Wenders. The powerful image features Holocaust survivor Margot Friedländer, now 102, seated amidst the more than 2,700 concrete steles of the Memorial to the Murdered Jews of Europe.