Matthieu Etienne
Blogger at LLLLITL
Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice...
Articles
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2 months ago |
linkedin.com | Matthieu Etienne
Matthieu Lamoureux Etienne Strategy Director at Jellyfish Amsterdam and Marketing Blogger 1d Report this post Super Bowl 2025: Coors Light embraces the art of slowing down! 3 reasons why it's one of my favorite ads this year: ⚡️ A Different Pace In the middle of a high-speed, high-energy game and ad break, the brand will stand out by daring to slow things down, literally.
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Dec 11, 2024 |
llllitl.fr | Matthieu Lamoureux |Matthieu Etienne
Dubbed “the Cannes Lions of Europe,” Eurobest is the continental counterpart to the prestigious Cannes Lions festival, both organized by their parent company, Ascential. As a key event on the global creative circuit, Eurobest has been celebrating the most innovative advertising campaigns across Europe for 36 years. Below, you’ll find the full list of 2024 Grand Prix winners, Special Awards, and a collection of case studies to explore.
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Nov 25, 2024 |
llllitl.fr | Matthieu Lamoureux |Matthieu Etienne
Organisée par l’AACC (Association des Agences-Conseils en Communication) et l’UDM (Union des Marques), la 31ème édition des prix Effie France vient de dévoiler son palmarès. Ce prix se distingue dans le secteur : contrairement à d’autres récompenses centrées principalement sur la créativité, les Effie Awards célèbrent avant tout “la contribution majeure de la communication au succès des entreprises”.
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Nov 14, 2024 |
linkedin.com | Matthieu Etienne
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Nov 10, 2024 |
llllitl.fr | Matthieu Etienne
As I have done every holiday season since 2012, I’m watching all the Christmas ads released globally and curating a list of those that have made the strongest impression. My top picks are chosen for their creativity, originality, craftsmanship, and, above all, emotional resonance. To me, a great Christmas ad tells a story that touches our hearts. This season, I’ve watched 20 Christmas commercials from a wide variety of brands.
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Dogs can’t go into restaurants, cafés, or grocery stores. But you know where they never have to wait outside? Home. For National Pet Day, DoorDash turned those waiting pups into the stars of its campaign, reminding us all that delivery is a dog’s best friend. #Food #Delivery https://t.co/0KR7dAZE0Q
Back Market gives Apple's iconic campaign a twist to call out our throwaway tech culture. 🍏🗑️ By hijacking “Shot on iPhone”, it delivers a bold wake-up call on electronic overconsumption and shines a light on the hidden cost of our tech obsession. #Tech #Nature https://t.co/86oMCwMfMI
Cheetos unveils new pants 🧡 Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing https://t.co/xJ1lyRdYHg