LoweDown Blog

Lowe Group was established in 2003 to assist financial services companies in connecting with their target audiences—both directly and through media channels—using impactful and engaging communication strategies. Our mission is to help clients promote awareness of their products, services, leadership, and noteworthy initiatives. Our team comprises seasoned professionals from the financial sector, including investment management firms, hedge funds, and financial journalism. We leverage this expertise to deliver positive outcomes for our clients. We take the time to understand each client's business and industry, providing insightful guidance based on our extensive experience. Our approach is adaptable and responsive, making us a valuable extension of our clients' teams. We take pride in offering strategic advice in a complex and ever-changing industry that affects everyone. We relish the challenge of helping clients share their stories, increase visibility, and establish and uphold their credibility.

Trade/B2B

English

Blog

Outlet metrics

Domain Authority

Ranking

Global

#7490132

United States

#2329131

Articles

Future Proof Citywide: A refreshing, productive event | Lowe Group

1 month ago | lowecom.com | Jody Lowe

Key takeaways:More than 2,500 advisors attended the event on the beach The innovative “breakthru” meetings connected attendees, sponsors, othersRobust media attendance adds additional opportunities to network Last week I attended Future Proof Citywide, the upstart conference on the beach, literally, in Miami. It was my first Future Proof conference, and I found the experience refreshing. The event's disruptive approach to advisor gatherings brings a lot to the table.
PR tips for financial advisors: How to secure earned media coverage | Lowe Group

1 month ago | lowecom.com | Jody Lowe

Key takeaways:Earned media is a powerful way for advisors to elevate their brands and grow their businesses. When undertaking a PR effort, be sure to craft messaging to reflect the types of clients served and what makes a practice different from other advisors. Media welcome insights from CFP and advisors. Consider media training to make the most of interview opportunities.
A little inspiration for writing about investor tax topics

2 months ago | lowecom.com | Ben Bishop

Key takeaways:Test your tax content by asking whether it’s timely, applied and connected to what your audience already knows about youYou can apply this way of thinking even when much is uncertainLook for opportunities to preview change then be quick to comment on it when it transpiresThere’s so much happening in government right now that even something as big as the renewal or sunsetting of the 2017 tax cuts isn’t getting a ton of attention.
Uh-oh, your 2025 market outlook’s already out of date

2 months ago | lowecom.com | Jody Lowe

Key takeaways: The markets have reacted to the unprecedented wave of policy actions from the new Trump administration Some asset managers have already moved to provide updates to their market outlooks With no historical precedent, many feel compelled to pivot and update their strategy and can build goodwill in the process of staying in front of investors We are about six weeks into 2025 and investment outlooks already need to be updated! Most of our clients spend significant time and a...
The crisis communications toolkit for investment firms

2 months ago | lowecom.com | Jody Lowe

Key takeawaysHow you communicate in a crisis is critical to reputation managementThe stakes for financial firms can be high given the critical need for public trustThe crisis communications toolkit is a standard protocol that can be applied to a variety of situations to help firms navigate through an acute challenge with their reputation intactI’ve been thinking about crisis communications lately. It’s hard not to.
ETF issuers, what’s your strategy to reach $100 million? | Lowe Group

Jan 22, 2025 | lowecom.com | Jody Lowe

Key takeaways: Active ETFs are gaining ground on passive ETFs, but many ETFs today fall short of the $100 million AUM thresholdIn a crowded space, ETF issuers need to take steps to stand out in order to grow assetsBefore launching, issuers need a concrete plan to reach $100 millionLast year was yet another record year for ETFs. They attracted $1.1 trillion in flows and issuers introduced a record 700 new products.
The new Lowecom.com: an updated resource for you

Jan 14, 2025 | lowecom.com | Pat Allen

Key takeawaysLowe Group’s redesign focused on the needs of investment communications executives charged with growing their businessesCase study proofpoints and videos give visitors a sense of the team and the solutions offeredWeb analytics influenced redesign, will guide tweaksWhile we ordinarily reserve the blog to talk about the outside world, today we’ll share a few thoughts about what we’ve been up to lately.
How to avoid sounding self-serving as you write content

Jan 13, 2025 | lowecom.com | Ben Bishop

When you write content for clients and prospects, it’s tempting to sell more aggressively than might be expected in an educational piece. There’s an implicit contract between you and your readers, and if you include slick-sheet language in, say, a blog post or white paper, you’ll undermine your purpose. High-quality educational content engages clients, helping them understand your products and services or solve problems.
Give in order to get: Leveraging expertise for PR and brand-building

Jan 13, 2025 | lowecom.com | Jody Lowe

The bounty of election-related commentary and analysis produced this election cycle by asset managers and financial advisors illustrates a winning approach to public relations that can be practiced year-round. Sometimes called “authority marketing,” demonstrating one’s expertise by sharing what you know can help to build your reputation and ultimately lead to business opportunity.
Could finsky replace fintwit?

Jan 13, 2025 | lowecom.com | Pat Allen

Like millions of others in the last few weeks (see this near real-time counter), we’ve joined the Bluesky social platform. Here’s the Lowe Group account, Jody Lowe’s and mine. And, like everyone else, we’re going in with eyes wide open. If MySpace, Facebook, Twitter/X, LinkedIn, Instagram, TikTok, Threads and others have taught us nothing else, they’ve taught us to temper our expectations about social networks.