Market Watch Magazine

Market Watch magazine, produced by M. Shanken Communications, Inc., provides insights into the U.S. beverage alcohol sector, highlighting developments in spirits, wine, and beer both in bars and stores. It boasts a readership of over 53,000, which includes retailers, restaurant and bar owners, mixologists, distributors, and suppliers' executives.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#2980712

United States

#1010943

Food and Drink/Beverages

#4142

Traffic sources

Monthly visitors

Articles

Casillero Del Diablo Unveils Selección Red –

3 weeks ago | marketwatchmag.com | Amber Drea

Viña Concha y Toro’s Casillero del Diablo has released a special bottling of Selección Red as part of the second year of the brand’s partnership with the Mexican National Soccer teams. The wine ($13 a 750-ml.) is semi-sweet and sports a co-branded label that features the brand’s logo alongside imagery representing the country’s soccer teams. The new release also celebrates the Mexican National teams’ yearly series of matches in the U.S., MexTour and MexTour W.
Napa Valley’s Burgess Winery Debuts Promiscua Cabernet Sauvignon –

3 weeks ago | marketwatchmag.com | Amber Drea

Napa Valley-based importer and marketer Demeine Estates has debuted Burgess Promiscua Cabernet Sauvignon, a new luxury offering. The new bottling’s ($145 a 750-ml.) name refers to the ancient Roman practice of Agricultura Promiscua, which incorporates a variety of crops throughout the vineyard to bolster the wider ecosystem. Promiscua is billed as the signature cuvee from Burgess’s Napa Valley estate vineyards: Quartz Creek, Sorenson’s Vineyard, and Clos Abeille. It is available nationwide.
FitVine Launches Bubbly Rosé –

1 month ago | marketwatchmag.com | Amber Drea

California’s FitVine Wine has debuted a new sparkling rosé packed in the brand’s resealable 750-ml. aluminum bottles. The 12.5% abv wine ($15 a 750-ml.) joins a Sauvignon Blanc and a Chillable Red among the brand’s aluminum-bottle releases. FitVine Bubbly Rosé is rolling out now to select retailers across the U.S. For more information, visit Fitvinewine.com.
The Total Package –

1 month ago | marketwatchmag.com | Laura Pelner

There are a lot of reasons why beverage behemoth Total Wine & More stands out in the drinks retail landscape. For starters the company is huge, spanning $6 billion in annual revenue across its 277 stores in 29 states. Reports last year put Total Wine atop the wine and spirits retail pyramid, as the company recently surpassed Costco and Safeway/Albertsons to become the largest wine and spirits retailer in the country.
Rodney Strong Unveils Limited Tier Collection –

1 month ago | marketwatchmag.com | Amber Drea

California’s Rodney Strong Vineyards is launching a new Limited Collection of wines from Sonoma County’s Russian River Valley and Knights Valley AVAs. The new tier includes three inaugural wines—2023 Russian River Valley Chardonnay ($37 a 750-ml.), 2023 Russian River Valley Pinot Noir ($37), and 2022 Knights Valley Cabernet Sauvignon ($37)—with the potential for more wines to join the range looking ahead. The Limited Tier Collection is available nationwide.
RTDs, Tequilas, Sauvignon Blancs Surge For Memorial Day –

1 month ago | marketwatchmag.com | Amber Drea

Memorial Day weekend sales look promising for retailers with RTDs, Tequilas, and Sauvignon Blanc wines trending strong. “Business has been solid thus far in 2025,” says Paige Flori, co-owner of Boutique Wines, Spirits and Ciders in Fishkill, New York. “We are up over 10%, but mostly due to increased events, assertive pricing and promotion, and community outreach.
King Among Cocktails –

1 month ago | marketwatchmag.com | Sally Kral |Janice Bailon

The Margarita has been the best-selling cocktail in the United States for at least a decade and many bartenders attribute its popularity to its simple and delicious nature. “The Margarita is refreshing, easy, and uncomplicated for the most part—you can easily make it at home with minimal ingredients but also get one excellently crafted when you go out,” says Janice Bailon, bar manager at Leyenda in Brooklyn, New York.
Big Ambition In The Big Apple –

1 month ago | marketwatchmag.com | Sally Kral

Franklin Coquito Ingredients 1½ ounces orange peel and sugar-infusedPlanteray Original Dark rum¹;1 ounce Cardamaro amaro;½ ounce St. Elizabeth allspice dram;1 ounce Coco Lopez cream of coconut;¼ ounce orange juice;Grated nutmeg and a cinnamon stick. Recipe In an ice-filled cocktail shaker, combine rum, amaro, allspice dram, cream of coconut, and orange juice. Shake and strain into an ice-filled rocks glass. Garnish with grated nutmeg and a cinnamon stick.
Whoopi Goldberg Is Launching Her Namesake Prosecco –

1 month ago | marketwatchmag.com | Amber Drea

EGOT-winning actress Whoopi Goldberg is introducing her namesake Whoopi Prosecco, a DOCG-certified and 100% organic Prosecco from Veneto, Italy. Made from organic Glera grapes, the Brut sparkling wine ($23 a 750-ml.) is bottled at 11.5% abv. Whoopi Prosecco is now available at select retailers nationwide and online. For more information, visit Whoopiprosecco.com.
Deep In The Heart Of Texas –

2 months ago | marketwatchmag.com | Laura Pelner

Everything’s bigger in Texas, including beverage retail. The Lone Star State is home to many large off-premise drinks operators, but few have the scope and scale of Spec’s Wines, Spirits & Finer Foods. What started as a small family shop in Houston in 1962 has grown into a beverage behemoth of 216 stores and $2 billion in annual revenue in the second-largest state in the U.S. The business was started by Carroll “Spec” Jackson, and today his family’s fourth generation is joining the fold.