Market Watch Magazine

Market Watch magazine, produced by M. Shanken Communications, Inc., provides insights into the U.S. beverage alcohol sector, highlighting developments in spirits, wine, and beer both in bars and stores. It boasts a readership of over 53,000, which includes retailers, restaurant and bar owners, mixologists, distributors, and suppliers' executives.

National, Trade/B2B

English

Magazine

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Ranking

Global

#2629448

United States

#705433

Food and Drink/Beverages

#3147

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Articles

Going For Gold –

1 week ago | marketwatchmag.com | Daniel Marsteller |Danny Sullivan |Shane English

Every year, Market Watch sister publication Impact Newsletter recognizes the best-performing brands across the industry with its “Hot Brand” awards. This year, the Hot Brands roster includes 45 fast-growing brands from the wine, spirits, and RTD categories.
Celebrating Spirits –

2 weeks ago | marketwatchmag.com | Sally Kral

Rae Doyle grew up in St. Louis, but she really came into her own as a hospitality professional in Des Moines, Iowa. “I started honing my bartending skills and spirits knowledge while I was general manager of the locally beloved Alba,” she says.
Expansion Mode –

3 weeks ago | marketwatchmag.com | Amber Drea

Looking at gin’s recent U.S. sales, the category is clearly fragmented. Premium and value brands continue to lose market share while super-premium labels continue to post year-over-year gains. Even as the lower end of the category drags total U.S. volume down—to approximately 8.34 million cases in 2024 from 9.33 million in 2021, according to Impact Databank—the higher end is a hotbed of innovation and emerging brands keeping the category interesting.
Vodka Weathers The Storm –

3 weeks ago | marketwatchmag.com | Amber Drea

Despite maintaining its title as the largest spirits category by volume, vodka has been softening steadily for several years, and 2024 offered no reprieve. The top 20 vodka brands in the U.S. fell 3% in 2024, and nearly every brand within that group experienced declines, according to Impact Databank. The once-vibrant category reached its peak in 2021 at over 80 million cases and has been falling ever since, down 3.5% to 75.4 million last year, according to Impact Databank.
Josh Cellars Launches Non-alcohol Sparkling Wine –

3 weeks ago | marketwatchmag.com | Amber Drea

Deutsch Family Wine & Spirits is launching a new non-alcohol sparkling wine under the Josh Cellars umbrella, expanding the 6-million-case brand into the growing NA segment. Billed as a non-alcohol complement to Josh Cellars Prosecco, the new entry ($17 a 750-ml.) is debuting in select markets including Connecticut, Colorado, Massachusetts, Florida, Southern California, and Texas. For more information, visit Joshcellars.com.
Chateau La Coste Unveils Nooh Wines –

3 weeks ago | marketwatchmag.com | Amber Drea

Provençal winery Chateau La Coste has released Nooh, a new line of high-end non-alcoholic wines, in the U.S. The new line’s name is a portmanteau created from the word “no” and “OH,” the common chemical symbol for alcohol, and is pronounced “new,” according to the company. The line is debuting with still and sparkling white and rosé wines, with the still wines carrying a suggested price of $30 a 750-ml. and the sparklers priced at $43. For more information, visit Noohbylacoste.com.
Monte Velho Releases Reserva Red –

3 weeks ago | marketwatchmag.com | Amber Drea

Portugal’s Esporão Group has added a new Reserva Red to its Monte Velho brand, imported to the U.S. by Hoboken, New Jersey-based Cultivamos, Inc. The new entry ($18 a 750-ml.) from Portugal’s Alentejo region aged eight months in used oak barrels and is a blend of Touriga Nacional, Aragonez, Syrah, and Trincadeira grapes. It joins the existing line of Monte Velho Red, White, and Rosé, the latter three all fermented in stainless steel. It is available nationwide.
Kosher Wine Shines At Retail –

4 weeks ago | marketwatchmag.com | Amber Drea

The growth of high-quality domestic and international kosher wines has a new star rising at retail. “We’ve hosted staff tastings of our kosher wine selection, and the quality continues to impress, especially at the price points we offer,” says Josh Robinson, owner of Argonaut Wine & Liquor in Denver. “With more consumers exploring kosher wines, we see steady growth potential in this category.”Stalwart traditional brands Herzog ($12 a 750-ml. of 2022 Cabernet Sauvignon to $17 a 750-ml.
Craft Whiskey At A Crossroads –

1 month ago | marketwatchmag.com | Laura Pelner

Craft whiskey has been among the most dynamic segments in the spirits industry for many years, but these days small-scale whiskey makers are struggling. Like many in the boutique spirits segments, small and independent whiskey distillers are seeing declining sales, rising operating costs, and increased difficulties in accessing new markets and customers.
Keep It Classic –

1 month ago | marketwatchmag.com | Sally Kral

Cesar Valdivia and his family moved from their native Mexico to Missouri in 1999 and in 2005, when he was 21, they opened a small Mexican restaurant there. “Working there was a rewarding yet challenging experience—so many lessons learned,” he says. With five years in the family business under his belt, Valdivia moved to Maryland in 2010 and worked as a bartender and part-time manager at a small restaurant on the Eastern Shore.