Marketing Gazette

Marketing Gazette is your go-to resource for the latest in marketing news, insights, features, and interviews. We focus on important industry topics, especially in the realm of digital strategy. This platform serves as a valuable, educational, and enjoyable guide for contemporary marketing, empowering you to succeed and shine in your career.

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1 in 3 gamers say content creators influence their spending

1 month ago | marketinggazette.co.uk | Duncan MacRae

Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in Visa cardholder spending. That is according to data from Visa, a specialist in digital payments, which shows that gaming entertainment spending grew 60% more than travel, 75% more than fashion and 85% more than theatre and cinema over the last year, making it one of the fastest growing sectors in Europe.
Marketing Gazette

Sep 20, 2024 | marketinggazette.co.uk | Duncan MacRae

Haribo, the beloved confectionery brand, has partnered with newly launched consumer experience specialist, Agency 72, to unveil an exciting new in-airport activation: the ‘Giant Wheel of Fortune and the Uncover More Fun game’. This engaging experience, powered by Agency 72’s innovative Retail+ digital consumer experience platform, is set to delight travellers in airports across the UK and Europe.
1 in 3 teens under 18 have been asked to advertise products by brands

Sep 20, 2024 | marketinggazette.co.uk | Duncan MacRae

One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. Additionally, more than one in five (23%) US teens under the legal working age of 16 have been approached by brands for sponsorship opportunities. The study found that nearly half a million (486,101) US teens earned $1,000 or more in brand-sponsored social media earnings in 2024.