Marketing Gazette

Marketing Gazette is your go-to resource for the latest in marketing news, insights, features, and interviews. We focus on important industry topics, especially in the realm of digital strategy. This platform serves as a valuable, educational, and enjoyable guide for contemporary marketing, empowering you to succeed and shine in your career.

National, Trade/B2B

English

Online/Digital

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Ranking

Global

#4774780

United Kingdom

#370592

Business and Consumer Services/Marketing and Advertising

#1877

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Articles

How to rank in Google’s AI Overviews

3 days ago | marketinggazette.co.uk | Duncan MacRae

As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search marketing agency NORTH has conducted an in-depth analysis to uncover the common traits of content featured in AI Overviews. Here’s what they found. 1. ‘People Also Ask’ Content Frequently Feeds AI OverviewsGoogle often pulls from content that also appears in the ‘People Also Ask’ (PAA) box.
Empathetic AI orchestrates the symphony between customers and brands

6 days ago | marketinggazette.co.uk | Duncan MacRae

The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. With AI-powered sentiment analysis, businesses can better understand customer emotions, enabling them to craft interactions that resonate on a deeper level. By analysing emails, chat transcripts, and social media posts, empathetic AI can identify emotions such as frustration, satisfaction, or urgency.
AI: The key driver of marketing innovation in 2025

1 week ago | marketinggazette.co.uk | Duncan MacRae

In 2025, Artificial Intelligence (AI) isn’t just considered as simply a tool for marketing. Instead, it’s the backbone of strategies that are designed to improve efficiency, engagement, and decision-making. The UK’s AI market is projected to reach £15 billion this year, and we are already seeing it spread to critical sectors including finance, healthcare, and transportation.
There’s more than meets the eye on the path customer delight

1 week ago | marketinggazette.co.uk | Duncan MacRae

Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service experience. These expectations must carry through into contact centre operations – but reaching these levels is not as simple as it may seem. With this article, we’ll dig deeper and analyse just what needs to power back-end operations to drive the connected contact centre of the future.
Is SEO dead? Why Generative Engine Optimisation (GEO) is the future

1 week ago | marketinggazette.co.uk | Duncan MacRae

A few months ago, I had a task I’d been putting off – finding better HR software for our business. Instead of clicking through countless websites, I turned to ChatGPT. With one prompt, I got a shortlist of five companies, complete with pricing, features, and pros and cons. It saved me hours of research. This experience made me realise how much Generative AI (genAI) is reshaping how we find and evaluate brands. And I’m not alone.
Marketing in the era of AI: Why human insight still reigns supreme

1 week ago | marketinggazette.co.uk | Duncan MacRae

AI has transformed the way marketers work, freeing them from mundane and repetitive tasks so they can focus more on brand initiatives that resonate with customers. This personalised approach is a clear priority for brands, but there is a fine balance between highly-tailored and an invasion of privacy. Marketers must land somewhere in the middle to truly nail personalisation.
Marketing Gazette

2 weeks ago | marketinggazette.co.uk | Duncan MacRae

A globally renowned digital strategist and award-winning marketing speaker, Vladimer Botsvadze is celebrated for transforming the way businesses engage with technology, branding and consumer behaviour. Named a top influencer by Thinkers360 and recognised by global media for his forward-thinking approach, Vladimer helps brands navigate disruption and drive measurable success in the digital age.
Neil Patel, NP Digital: How to build authentic brands in a hyper-connected world

2 weeks ago | marketinggazette.co.uk | Duncan MacRae

Renowned for revolutionising the way brands approach digital strategy, Neil Patel has earned global recognition as a top marketing speaker, entrepreneur, and analytics expert. As the co-founder of NP Digital, which was named the 21st fastest-growing company in America by Inc. 5000, and a consultant to global brands like Amazon, NBC and Viacom, Neil has helped businesses generate billions in traffic and revenue.
Packaging as advertising: The quiet powerhouse of marketing

2 weeks ago | marketinggazette.co.uk | Duncan MacRae

In a world cluttered with media noise, packaging has emerged as a remarkably effective advertising tool. Far from being a passive container, packaging is an active communicator, broadcasting perceptions of quality, personality and effectiveness. Delivering SalesPackaging’s most immediate job is to convert attention into action at the point of purchase.
1 in 3 gamers say content creators influence their spending

1 month ago | marketinggazette.co.uk | Duncan MacRae

Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in Visa cardholder spending. That is according to data from Visa, a specialist in digital payments, which shows that gaming entertainment spending grew 60% more than travel, 75% more than fashion and 85% more than theatre and cinema over the last year, making it one of the fastest growing sectors in Europe.