Duncan MacRae

TechForge Media Editor-in-Chief at CloudTech

TechForge Media Editor-in-Chief at Marketing Tech News

TechForge Media Editor-in-Chief at Edge Computing News

Chief Editor at Marketing Gazette

If you think these personal tweets are bad, you should see my employer's.

Articles

Plastics film recycling plant opens in US

1 month ago | ecoplasticsinpackaging.com | Duncan MacRae

Canadian petrochemical firm Nova Chemicals has formally commissioned its first PE film recycling facility, located in Connersville, Indiana, USA. The facility, named Syndigo1, is reported to be one of the largest of its kind globally. It spans 450,000 sq ft and is designed to process 145,000 bales of used plastics film each year. Once fully operational, it is expected to produce more than 100 million pounds (45,000 tonnes) of rLLDPE annually, which can be used in both food and non-food packaging.
Plastics environmental impact certification unveiled

1 month ago | ecoplasticsinpackaging.com | Duncan MacRae

Packaging design and manufacturing firm AE Global has partnered with plastics action platform RePurpose Global to launch verified negative and neutral plastics certifications for product packaging. The collaboration enables brand owners to display official on-pack icons that show their commitment to plastics waste recovery by either offsetting the same amount of plastics used in packaging (plastics neutral) or by recovering twice that amount (plastics negative).
ATTACK SHARK X3 Review

1 month ago | rtings.com | Olivier Martin |Duncan MacRae |John Peroramas

The ATTACK SHARK X3's companion software is basic and easy to use. With it, you can adjust essential parameters like CPI, polling rate, lift-off distance, power management, and macro creation. You can create profiles in the application, but you can't assign a profile switching button on the mouse and can only switch profiles by going into the software.
Razer Pro Click V2 Vertical Review

1 month ago | rtings.com | James Alex Chérubin |Duncan MacRae |Yannick Khong

Compared To Other Mice The Razer Pro Click V2 Vertical occupies a unique niche in the mouse market. As Razer's first vertical mouse, it combines the ergonomic benefits of a vertical mouse, like the Logitech MX Vertical, with the gaming performance of a flagship FPS mouse, like the Razer Viper V3 Pro.
Website performance budgets are key to a more sustainable internet - Marketing Tech News

1 month ago | marketingtechnews.net | Duncan MacRae |John Aylott

The choices made by digital designers and developers directly affect the energy consumed by billions of devices worldwide. Websites today are often bloated. The average web page size has more than doubled in the past decade, leading to slower load times and increased energy use. Since every kilobyte consumes electricity on servers, networks, and user... Read more »
How to rank in Google’s AI Overviews

1 month ago | marketinggazette.co.uk | Duncan MacRae

As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search marketing agency NORTH has conducted an in-depth analysis to uncover the common traits of content featured in AI Overviews. Here’s what they found. 1. ‘People Also Ask’ Content Frequently Feeds AI OverviewsGoogle often pulls from content that also appears in the ‘People Also Ask’ (PAA) box.
Empathetic AI orchestrates the symphony between customers and brands

1 month ago | marketinggazette.co.uk | Duncan MacRae

The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. With AI-powered sentiment analysis, businesses can better understand customer emotions, enabling them to craft interactions that resonate on a deeper level. By analysing emails, chat transcripts, and social media posts, empathetic AI can identify emotions such as frustration, satisfaction, or urgency.
MCHOSE L7 Pro Review

1 month ago | rtings.com | Duncan MacRae |Yannick Khong

Compared To Other Mice The MCHOSE L7 Pro is a lightweight wireless gaming mouse with a symmetrical shape and a solid plastic body. It's a small mouse with a medium-sized middle hump that's placed towards the rear. Its overall shape is very similar to the Pulsar X2V2 and the LAMZU Atlantis Mini, making it accommodating for claw and fingertip grips for most hand sizes.
AI: The key driver of marketing innovation in 2025

1 month ago | marketinggazette.co.uk | Duncan MacRae

In 2025, Artificial Intelligence (AI) isn’t just considered as simply a tool for marketing. Instead, it’s the backbone of strategies that are designed to improve efficiency, engagement, and decision-making. The UK’s AI market is projected to reach £15 billion this year, and we are already seeing it spread to critical sectors including finance, healthcare, and transportation.
There’s more than meets the eye on the path customer delight

1 month ago | marketinggazette.co.uk | Duncan MacRae

Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service experience. These expectations must carry through into contact centre operations – but reaching these levels is not as simple as it may seem. With this article, we’ll dig deeper and analyse just what needs to power back-end operations to drive the connected contact centre of the future.