Duncan MacRae

3 days ago | marketinggazette.co.uk | Duncan MacRae

As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search marketing agency NORTH has conducted an in-depth analysis to uncover the common traits of content featured in AI Overviews. Here’s what they found. 1. ‘People Also Ask’ Content Frequently Feeds AI OverviewsGoogle often pulls from content that also appears in the ‘People Also Ask’ (PAA) box.

6 days ago | marketinggazette.co.uk | Duncan MacRae

The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. With AI-powered sentiment analysis, businesses can better understand customer emotions, enabling them to craft interactions that resonate on a deeper level. By analysing emails, chat transcripts, and social media posts, empathetic AI can identify emotions such as frustration, satisfaction, or urgency.

6 days ago | rtings.com | Duncan MacRae |Yannick Khong

Compared To Other Mice The MCHOSE L7 Pro is a lightweight wireless gaming mouse with a symmetrical shape and a solid plastic body. It's a small mouse with a medium-sized middle hump that's placed towards the rear. Its overall shape is very similar to the Pulsar X2V2 and the LAMZU Atlantis Mini, making it accommodating for claw and fingertip grips for most hand sizes.

1 week ago | marketinggazette.co.uk | Duncan MacRae

In 2025, Artificial Intelligence (AI) isn’t just considered as simply a tool for marketing. Instead, it’s the backbone of strategies that are designed to improve efficiency, engagement, and decision-making. The UK’s AI market is projected to reach £15 billion this year, and we are already seeing it spread to critical sectors including finance, healthcare, and transportation.

1 week ago | marketinggazette.co.uk | Duncan MacRae

Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service experience. These expectations must carry through into contact centre operations – but reaching these levels is not as simple as it may seem. With this article, we’ll dig deeper and analyse just what needs to power back-end operations to drive the connected contact centre of the future.