Marketing Magazine (Ireland)

2 days ago | marketing.ie | Michael Cullen

Creative agency The Public House (TPH) has been hired by Irish Cycling Campaign (ICC) to rebrand the non-profit organisation and create a new identity that reflects the advocacy group’s values and vision of an Ireland where everyone, regardless of age or ability, can safely cycle to shops, schools, and workplaces. Cycling has never been more popular in Ireland, and ICC needed a new public image to represent the modern everyday Irish cyclist and speak to an ever-widening audience.

3 days ago | marketing.ie | Michael Cullen

Bay Broadcasting, owners of Radio Nova, the multi-city Classic Hits Radio and Sunshine 106.8, has acquired Galway Bay FM for an undisclosed sum. in Ireland. The station is the licensed broadcaster for Galway city and county, with a market share of 34 per cent. The station has a staff count of 25 at its headquarters on the city’s Sandy Road. The purchase is subject to Competition & Consumer Protection Commission (CCPC) approval and must also be ratified by the Media Minister.

3 days ago | marketing.ie | Michael Cullen

Molly McDonald shares the five pillars of creating top-class YouTube videos Content is a term we hear a lot in the world of social media. It is, literally, the material that fills our feeds. But on a deeper level, content tells you a great deal about the person behind it. It’s the representation you choose to show the world, revealing your values, style and interests. The same is true for brands trying to show consumers their purpose.

4 days ago | marketing.ie | Michael Cullen

A show garden supported by Davis Events Agency has been awarded a silver gilt medal at Bord Bia’s Bloom horticulture and food and drink festival staged in the Phoenix Park in Dublin over the June holiday weekend. The agency teamed up with garden sponsor Pink Lady apples and garden designer Cornelia Raftery to create a branded balcony. It was designed as a sustainable, bee-friendly balcony garden that highlights the role that pollinating insects play in the production of fruiting trees and plants.

5 days ago | marketing.ie | Michael Cullen

Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with Laudhaus: to harness the power of sound to build meaningful, distinctive brand identities that resonate with audiences. “Sonic branding is one of the most under-utilised strategic tools available to brands today,” Lawler said. “Every brand has a voice, whether it’s intentional or not.