Michael Cullen, Marketing Magazine (Ireland) Journalist Profile

Articles

Guinness 'Island' creator Frank Sheerin dies

1 week ago | marketing.ie | Michael Cullen

Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the famous Harp commercial with Sally O’Brien and “the way she might look at you”. Sheerin’s career in adland started at Kenny’s in Middle Abbey Street. He joined Arks in the late 1950’s.
Heineken teases with Orchard Thieves' ads

1 week ago | marketing.ie | Michael Cullen

Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year in the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the message is about following your own path. Thinkhouse is the brand’s through-the-line agency delivering brand strategy, creative, social and PR.
Irish agencies score at Cannes Lions

1 week ago | marketing.ie | Michael Cullen

Irish agencies were among the award winners at the Cannes Lions Festival of Creativity 2025. Dentsu, Droga5 Dublin, Folk VML, Publicis Dublin and Thinkhouse won awards and were shortlisted. Publicis Dublin, Thinkhouse and Dentsu managed to take home three silver and two bronze Lions for Heineken’s ‘Pub Succession’.
Tenth Man goes with Kneecap stunt

1 week ago | marketing.ie | Michael Cullen

Dublin-born creative agency The Tenth Man lit up central London with a projection stunt in support of Kneecap and the right to free artistic expression. The projection appeared across three Camden’s Electric Ballroom, the site of the band’s original performance that triggered the investigation as well as County Hall at Southbank and The Strand in Central London. The ad read: ‘More Blacks. More dogs. More Irish.
Harris PR launches second bursary

1 week ago | marketing.ie | Michael Cullen

The second year of the Harris PR diversity, equality and inclusion (DEI) bursary has been launched in partnership with the Public Relations Institute of Ireland (PRII) and Open Doors Ireland (ODI). The initiative encourages people from all walks of life and under-represented groups of society to apply for an opportunity to take steps towards a career in PR.
Fierce Mild wins LIF contest for Sky ad

1 week ago | marketing.ie | Michael Cullen

Fierce Mild, an independent Irish non-alcoholic specialty beer brand, has been named as the first winner of the Taste of TV fund, a collaboration between Love Irish Food (LIF) and Sky Media launched earlier this year. The €50,000 fund helps LIF members grow their business through a sponsored TV advertising campaign, along with the creation of a TV ad.
Things to Do in Hue Vietnam

2 weeks ago | wanderwithwonder.com | Michael Cullen

Most travelers visit Hue for the emperors and temples. Despite all the things to do in Hue Vietnam, what struck me most was its quiet intensity. You don’t just see Hue. You feel it. Most travelers visit Hue, in central Vietnam, for the emperors and temples. As the imperial capital of the Nguyen Dynasty (1802–1945), Hue shaped Vietnam’s cultural and political identity. But what struck me most over four packed days was its quiet intensity. You don’t just see Hue. You feel it.
Cannon to head up DMG's studio

2 weeks ago | marketing.ie | Michael Cullen

Media personality Lisa Cannon has been appointed DMG Media as its head of studio. She will be responsible for the company’s video, audio and studio production services for clients. Cannon began her career in New York on HBO’s Sex and the City and worked on films such as King Arthur and the Channel 4 documentary I Killed John Lennon. She became an anchor for Virgin Media’s weekday evening show Xposé, interviewing Hollywood stars and covering global red carpets for a decade.
Irish consumers prefer DEI brands

2 weeks ago | marketing.ie | Michael Cullen

Over two in three or 68 per cent of Irish people would rather buy from owners of brands that treat employees fairly and provide equal opportunities, new research by the Core marketing communications agency group on diversity, equity and inclusion (DEI) indicates. The study was based on interviews with 1,000 adults age 18 and over resident in the Republic.
Ben & Jerry's co-founder pushes DEI

2 weeks ago | marketing.ie | Michael Cullen

The co-founder of Ben & Jerry’s ice cream Ben Cohen has accused corporate America of retreating from efforts to boost diversity, equity and inclusion (DEI) and being guilty of “appeasement” that “just justifies bullies” at a time when consumers cared more than ever about corporate “purpose”, the entrepreneur told the Financial Times in an interview.