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Apple eases App Store rules after court ruling, Spotify first to act

1 week ago | marketingtechnews.net | Muhammad Zulhusni

Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct links to external payment platforms in their iOS apps, allowing users to make purchases outside of Apple’s system.
Scammers use Facebook ads and fake news sites to fuel frauds

2 weeks ago | marketingtechnews.net | Muhammad Zulhusni

According to new Infoblox Threat Intel findings, US consumers lost $5.7 billion in investment scams in 2024. The figure highlights how scams continue to target those seeking financial security, frequently leaving their finances endangered. New research has identified two major threat groups contributing to the rise in scams: Reckless Rabbit and Ruthless Rabbit.
What AI says about you when you’re not in the room

3 weeks ago | marketingtechnews.net | Muhammad Zulhusni

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like ChatGPT, Google Gemini, and DeepSeek become default sources of information, AI is already shaping your reputation, your reach, and your revenue.
Temu and Shein to raise prices under new US tariffs

4 weeks ago | marketingtechnews.net | Muhammad Zulhusni

Temu and Shein, the two popular online platforms known for low-cost goods, will be raising prices starting April 25, as new US trade rules increase their operating costs. In messages sent to customers this week, both companies said the adjustments are necessary due to changes in global trade policies. They have encouraged shoppers to buy at current prices before the increase takes effect.
OpenAI explores platform to rival X, following $40B funding round

4 weeks ago | marketingtechnews.net | Muhammad Zulhusni

OpenAI is exploring the idea of building a social media platform to rival Elon Musk’s X and Meta’s Instagram, according to a source familiar with the plans reported to CNBC. The project is still in early development and stems from the popularity of OpenAI’s new image-generation tool, which has been straining the company’s servers under heavy use. The Verge was first to report the news, and at the time of publication, OpenAI had declined to comment.
Meta breakup threat: What marketers need to know

1 month ago | marketingtechnews.net | Dashveenjit Kaur

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s historic acquisitions of Instagram and WhatsApp, and could have significant implications for marketers who rely on these platforms’ integrated advertising ecosystem to reach billions of users worldwide.
7 martech startups challenging the big players

1 month ago | marketingtechnews.net | Duncan MacRae

The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven marketing solutions, these agile companies are harnessing new technologies to provide smarter, more efficient tools for engagement, data enrichment, and customer experience.
Russia moves to ban advertising on blocked platforms

1 month ago | marketingtechnews.net | Muhammad Zulhusni

As the internet continues to rely on ad-supported content to remain accessible, the balance between availability and regulation continues to shift – particularly in Russia, where recent legislation is tightening restrictions on where advertising can legally appear. For over 15 years, Russian internet providers have been required to block access to thousands of websites, particularly those termed as being involved in copyright infringement.
Almost 70% of 'parents' targeted by ads don’t have children

1 month ago | marketingtechnews.net | Duncan MacRae

Adlook, a global media tech company specialising in digital advertising solutions, have revealed the findings of an eye-opening study on the reliability of socio-demographic targeting — grouping audiences based on a combination of social and demographic traits, like age, gender, income, and lifestyle — in digital advertising.
Generative and agentic AI set to transform customer service into a strategic value driver for businesses

1 month ago | marketingtechnews.net | Duncan MacRae

Although most consumers say customer service is pivotal in shaping their perception of a brand, less than half (45%) express overall satisfaction with the service they receive. This discrepancy highlights a significant opportunity for brands to enhance their customer service and foster greater loyalty.