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Your posts are now marketing gold

1 week ago | marketingtechnews.net | Dashveenjit Kaur

Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future?
WhatsApp ads rollout starts as Meta breaks ad-free promise

1 week ago | marketingtechnews.net | Dashveenjit Kaur

The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging platform, which has remained advertisement-free since Meta’s $ 19 billion acquisition in 2014. The announcement represents a significant shift in Meta’s monetisation strategy and signals a departure from WhatsApp’s founding principles.
TikTok pushes AI ads that look just like real creators

1 week ago | marketingtechnews.net | Muhammad Zulhusni

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its AI ad tool, Symphony, to help advertisers churn out influencer-style content without actual influencers.
Meta and TikTok slams Digital Services Act fees as 'absurd' and ‘discriminatory’

2 weeks ago | marketingtechnews.net | Dashveenjit Kaur

The battle over Europe’s digital regulation has intensified as major tech platforms challenge the Digital Services Act fees imposed by the European Union. On Wednesday, Meta Platforms and ByteDance-owned TikTok brought their cases before the General Court of the EU, arguing that the supervisory fees are disproportionate and based on fundamentally flawed calculations.
Shein accused of using manipulative online tactics in EU complaint

2 weeks ago | marketingtechnews.net | Muhammad Zulhusni

Shein is under fire from European consumer groups who say the fashion retailer uses manipulative online tactics to push shoppers into buying more. A formal complaint was filed with the European Commission this week by the European Consumer Organisation (BEUC) and 21 national watchdogs. They argue that Shein’s website and app rely on “dark patterns” designed to rush or pressure users into making purchases they might not have planned.
Why marketers are rethinking SEO, ad buying, and data use

1 month ago | marketingtechnews.net | Muhammad Zulhusni

Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO. GEO means altering content so it’s more likely to appear in AI-generated responses, not just in standard search results. This includes clear formatting, answering common questions, and using plain language.
Website performance budgets are key to a more sustainable internet - Marketing Tech News

1 month ago | marketingtechnews.net | Duncan MacRae |John Aylott

The choices made by digital designers and developers directly affect the energy consumed by billions of devices worldwide. Websites today are often bloated. The average web page size has more than doubled in the past decade, leading to slower load times and increased energy use. Since every kilobyte consumes electricity on servers, networks, and user... Read more »
Why DMWF Global 2025 is the unmissable marketing event of the year

1 month ago | marketingtechnews.net | Muhammad Zulhusni

Get ready, marketers — the digital marketing event of the year is back and bigger than ever. DMWF Global 2025 is returning to Olympia London on 24–25 June, and this year’s edition promises to be the most impactful yet. With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing comes to life. After a record-breaking 150% growth in attendance last year, DMWF Global is showing no signs of slowing down.
Apple eases App Store rules after court ruling, Spotify first to act

1 month ago | marketingtechnews.net | Muhammad Zulhusni

Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct links to external payment platforms in their iOS apps, allowing users to make purchases outside of Apple’s system.
Scammers use Facebook ads and fake news sites to fuel frauds

1 month ago | marketingtechnews.net | Muhammad Zulhusni

According to new Infoblox Threat Intel findings, US consumers lost $5.7 billion in investment scams in 2024. The figure highlights how scams continue to target those seeking financial security, frequently leaving their finances endangered. New research has identified two major threat groups contributing to the rise in scams: Reckless Rabbit and Ruthless Rabbit.