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Why marketers are rethinking SEO, ad buying, and data use

1 week ago | marketingtechnews.net | Muhammad Zulhusni

Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO. GEO means altering content so it’s more likely to appear in AI-generated responses, not just in standard search results. This includes clear formatting, answering common questions, and using plain language.
Website performance budgets are key to a more sustainable internet - Marketing Tech News

2 weeks ago | marketingtechnews.net | Duncan MacRae |John Aylott

The choices made by digital designers and developers directly affect the energy consumed by billions of devices worldwide. Websites today are often bloated. The average web page size has more than doubled in the past decade, leading to slower load times and increased energy use. Since every kilobyte consumes electricity on servers, networks, and user... Read more »
Why DMWF Global 2025 is the unmissable marketing event of the year

3 weeks ago | marketingtechnews.net | Muhammad Zulhusni

Get ready, marketers — the digital marketing event of the year is back and bigger than ever. DMWF Global 2025 is returning to Olympia London on 24–25 June, and this year’s edition promises to be the most impactful yet. With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing comes to life. After a record-breaking 150% growth in attendance last year, DMWF Global is showing no signs of slowing down.
Apple eases App Store rules after court ruling, Spotify first to act

1 month ago | marketingtechnews.net | Muhammad Zulhusni

Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct links to external payment platforms in their iOS apps, allowing users to make purchases outside of Apple’s system.
Scammers use Facebook ads and fake news sites to fuel frauds

1 month ago | marketingtechnews.net | Muhammad Zulhusni

According to new Infoblox Threat Intel findings, US consumers lost $5.7 billion in investment scams in 2024. The figure highlights how scams continue to target those seeking financial security, frequently leaving their finances endangered. New research has identified two major threat groups contributing to the rise in scams: Reckless Rabbit and Ruthless Rabbit.
What AI says about you when you’re not in the room

1 month ago | marketingtechnews.net | Muhammad Zulhusni

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like ChatGPT, Google Gemini, and DeepSeek become default sources of information, AI is already shaping your reputation, your reach, and your revenue.
Temu and Shein to raise prices under new US tariffs

1 month ago | marketingtechnews.net | Muhammad Zulhusni

Temu and Shein, the two popular online platforms known for low-cost goods, will be raising prices starting April 25, as new US trade rules increase their operating costs. In messages sent to customers this week, both companies said the adjustments are necessary due to changes in global trade policies. They have encouraged shoppers to buy at current prices before the increase takes effect.
OpenAI explores platform to rival X, following $40B funding round

1 month ago | marketingtechnews.net | Muhammad Zulhusni

OpenAI is exploring the idea of building a social media platform to rival Elon Musk’s X and Meta’s Instagram, according to a source familiar with the plans reported to CNBC. The project is still in early development and stems from the popularity of OpenAI’s new image-generation tool, which has been straining the company’s servers under heavy use. The Verge was first to report the news, and at the time of publication, OpenAI had declined to comment.
Meta breakup threat: What marketers need to know

1 month ago | marketingtechnews.net | Dashveenjit Kaur

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s historic acquisitions of Instagram and WhatsApp, and could have significant implications for marketers who rely on these platforms’ integrated advertising ecosystem to reach billions of users worldwide.
7 martech startups challenging the big players

2 months ago | marketingtechnews.net | Duncan MacRae

The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven marketing solutions, these agile companies are harnessing new technologies to provide smarter, more efficient tools for engagement, data enrichment, and customer experience.