McKnight's Senior Living

McKnight’s Senior Living stands out as the leading national media platform for owners, operators, and professionals in the senior living sector. This includes those involved in independent living, assisted living, memory care, and continuing care retirement or life plan communities.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#736401

United States

#192443

Health/Geriatric and Aging Care

#299

Traffic sources

Monthly visitors

Articles

Phone calls remain ‘critical’ connection for prospective senior living residents

1 week ago | mcknightsseniorliving.com | Kimberly Bonvissuto

Phone calls remain “critical” in senior living and care providers’ relationship-based sales process, making call optimization essential in gaining a competitive advantage, according to a new industry benchmark report.
A formula for success gleaned over 40 years

2 weeks ago | mcknightsseniorliving.com | Lois Bowers

As Tutera Senior Living and Health Care marks its 40th anniversary, President/Chief Operating Officer Randy Bloom shares with McKnight’s Senior Living Editor Lois A. Bowers how the company is meeting evolving resident expectations and the industry’s ongoing challenges related to employee recruitment and retention, and he also discusses the organization’s growth strategy and the country’s increasing need for more affordable senior living options.
How to use AI to design safer senior living communities

2 weeks ago | mcknightsseniorliving.com | Honghao Deng |Lois Bowers

The increasing older adult population and the evolution of technology are prompting many senior living communities to adapt to the changing needs of residents. Today, newer buildings feature restaurants, fitness centers and dedicated entertainment spaces, as well as additional communal spaces to foster social connections.
How to provide some, get some satisfaction

2 weeks ago | mcknightsseniorliving.com | Lois Bowers

Senior living providers received good news this past week in the form of new research from the American Seniors Housing Association. The ProMatura Group, on behalf of ASHA, surveyed more than 4,500 senior living residents and found that their sense of “feeling at home” in senior living has increased compared with similar research conducted in 2013 and 2015.
Is it time to mystery shop your competitors again?

2 weeks ago | mcknightsseniorliving.com | Lynne Moore |Lois Bowers

Understanding the overall local competitive landscape and who your key competitors are is more critical than ever in helping your sales and marketing professionals unique position your product in the market area. Although the economic climate still is creating challenges for significant new development, new senior living products are being introduced in many markets, and existing operators have continued to reposition and optimize their existing product and service offerings.
Reminiscing through storytelling improves older adults’ attitudes about aging: study

2 weeks ago | mcknightsseniorliving.com | Kimberly Bonvissuto

A life story program that enabled older adults to express memories of specific situations, events and emotions provided a platform for them to reflect on their life experiences, challenge aging myths and strengthen social engagement, according to the results of a study published in BMC Geriatrics. The end result was that participants’ attitudes about aging improved.
Unbridled Living roams free with first acquisition completed, second in the works

2 weeks ago | mcknightsseniorliving.com | Kathleen Steele Gaivin

Unbridled Living, based in Louisville, KY, has acquired its first senior living property and is in the process of a second transaction, CEO R. Kyle Bourne told the McKnight’s Business Daily. Bourne founded the company in 2024. The company’s name is a nod to its Kentucky roots and the association with horses, Bourne said.
Strawberry Fields REIT acquires 9-SNF portfolio in Missouri for $59 million

2 weeks ago | mcknightsseniorliving.com | Kathleen Steele Gaivin

Strawberry Fields REIT expanded its Missouri footprint with the acquisition of nine skilled nursing facilities, purchased for $59 million, the South Bend, IN-based real estate investment trust announced. The real estate investment trust plans to pay the purchase price using its current working capital and funds provided by a third-party lender, according to a press release. The company anticipates that the deal will close on or before July 1. In total, the nine facilities offer 686 licensed beds.
New joint venture introduces hospitality-focused approach to senior living dining

3 weeks ago | mcknightsseniorliving.com | Kimberly Bonvissuto

A new dining management company aims to serve the unique needs of continuing care retirement / life plan communities with a hospitality-focused approach. Three Oaks Senior Dining is a joint venture between Pennsylvania-based Presbyterian Senior Living and senior living management company Culinesse.
CareTrust REIT acquires 10-SNF portfolio for $146 million, adds $500 million unsecured term loan

3 weeks ago | mcknightsseniorliving.com | Kathleen Steele Gaivin

Caretrust REIT has acquired a 10-property skilled nursing portfolio across Idaho, Oregon and Washington for $146 million, building on an active 2024 and continuing a 2025 growth trajectory from the first quarter and afterward, the San Clemente, CA-based real estate investment trust announced Monday. CareTrust said that the purchase was completed through a joint venture arrangement entered into between the REIT and a large third-party healthcare real estate owner.