Michelle Garrett blog

Meet Michelle Messenger Garrett, a professional who blends public relations, content marketing, and social media seamlessly. As a consultant in PR, she is also a skilled content creator, blogger, speaker, and an accomplished writer with several awards to her name. Michelle's insights and writings have appeared in notable publications such as Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, and CommProBiz, among others.

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Articles

Why Building Trust Should Be at the Top of Your PR Priority List

1 month ago | michellegarrett.com | Michelle Garrett

We know that people choose to do business with those they know, like and trust. Recently, the annual Edelman Trust Barometer was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries. Which do you think is the MOST trusted institution? It’s business. Yes, BUSINESS. That hasn’t changed since 2021. But – the percentage of those who trust business is only 62%.
Unlocking the Synergy Between PR and Social Media

2 months ago | michellegarrett.com | Michelle Garrett

PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. 😕Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts? My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.
PR for Startups

2 months ago | michellegarrett.com | Michelle Garrett

Startups require a deft touch when it comes to PR. After all, they have to get their name out to start building their brand – and they may be on a tighter budget. My guest Kathy Casciani, principal of Azul PR + Communications and an expert at helping emerging businesses get started with PR, talks with me about what startups need to do to launch a successful public relations program.
5 PR Tips to Help Companies to Shine in AI-Based Search Results

2 months ago | michellegarrett.com | Michelle Garrett

I’ll admit, I’ve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing? When every piece of content sounds the same, are we making any strides in our work to help B2B clients stand out from their competitors?
2025 PR Trends

Dec 18, 2024 | michellegarrett.com | Michelle Garrett

What does 2025 hold for public relations pros? Guest Bill Byrne of Remedy Public Relations discusses trends practitioners should keep an eye on as we head into the new year with host Michelle Garrett, author and PR consultant.
25 Marketing and PR Experts Share Their Best Advice for 2025

Dec 15, 2024 | michellegarrett.com | Michelle Garrett

It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But – it’s really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 marketing advice post, I asked 25 of my most respected colleagues for their answers to help you plan for the year ahead.
PR in 2025: 11 Points to Help You Plan Strategically

Dec 3, 2024 | michellegarrett.com | Michelle Garrett

Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some advice about how to approach putting together a plan for PR in 2025 that meets the moment. 1) Take stock of what worked – and what didn’t.
5 Secrets to Stand Out and Become a Media Darling

Nov 18, 2024 | michellegarrett.com | Michelle Garrett

Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to find experts to interview for articles – or maybe they’ve found a source, but there’s no contact information listed. 😕 Then came the topper.
Answers to 11 of the Most Frequently Asked PR Questions

Sep 14, 2024 | michellegarrett.com | Michelle Garrett

When you work in public relations, you often hear the same questions. “What does it take to get started with PR?”“How long does it take PR to work?”“Do I really need to use a media database or a wire service?”I recently led a webinar for Notified with hundreds of attendees (ICYMI, here’s the link to the replay) – and they had QUESTIONS. 🙋‍♀️ I’ve selected some of the most commonly asked queries to answer in this post. 1) What does it take to get started with PR? It takes TIME.
Why Social Media Isn't a Substitute for a PR Program

Aug 16, 2024 | michellegarrett.com | Michelle Garrett

Something has struck me as I’ve been talking to prospective clients recently. It seems as though a fair number of companies are relying on social media to get the word out about their news. As we discuss adding PR to their efforts, I’m surprised to learn that they’ve been using social media as their primary public relations platform. Social media has its place – but relying on it as your public relations arm is a mistake.