Michelle Garrett blog

Meet Michelle Messenger Garrett, a professional who blends public relations, content marketing, and social media seamlessly. As a consultant in PR, she is also a skilled content creator, blogger, speaker, and an accomplished writer with several awards to her name. Michelle's insights and writings have appeared in notable publications such as Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, and CommProBiz, among others.

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Mid-Year Check on PR Trends to Watch

3 days ago | michellegarrett.com | Michelle Garrett

It’s time for a mid-year check-in on PR trends. Has AI destroyed PR as we know it? Is TikTok the only media channel that matters? Back in December, Bill Byrne of Remedy Public Relations and I discussed which PR trends we’d be keeping an eye on as we headed into the new year. Some of the trends we noted: AI in PR. The shrinking number of media outlets. How silos impact our work. The role the C-suite plays in the success of a PR program. So, where are we now?
What Is a PR Consultant?

4 days ago | michellegarrett.com | Michelle Garrett

What is a PR consultant and why might you consider hiring one? PR consultants, or public relations consultants, are standalone providers of services related to marketing and communications. They differ from other resources like agencies because they work on their own generally. They can be a great fit for, say, a smaller business that may not need the services of an entire team like that of a public relations agency.
The Future of the Public Relations Industry

2 weeks ago | michellegarrett.com | Michelle Garrett

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
Burnout in PR and Social Media Marketing

3 weeks ago | michellegarrett.com | Michelle Garrett

Burnout in the PR and social media marketing fields is rampant. Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow. Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.
How Working in PR Provides a Path to Leadership

1 month ago | michellegarrett.com | Michelle Garrett

Public relations professionals are known for their strong communication, strategic thinking, and relationship-building skills, all of which factor into effective leadership. This may be why those in PR and communications frequently rise to roles in the C-suite. On this episode of PR Explored, my guest Shonali Burke and I discuss why PR is an ideal training ground for leaders.
11 Things I Wish I’d Known Starting Out in PR

1 month ago | michellegarrett.com | Michelle Garrett

It’s graduation season, that time of year when many new PR pros are entering the world of work. When you’re new to public relations, your head may be spinning as there’s so much to learn. To help, I’m sharing some PR advice that may not be taught in class but will hopefully help you as you navigate your career. 1) Your career path may not always lead straight up the ladder: As you begin your journey, know there may be twists and turns along the way—and that’s perfectly OK.
How to Bring "Boring" Industries to Life

2 months ago | michellegarrett.com | Michelle Garrett

Working with companies in so-called “boring” industries can be its own type of challenge. PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do. How can those in public relations and marketing breathe new life into their efforts when working in these industries?
Why Podcasts Should Be Part of Your PR Strategy

2 months ago | michellegarrett.com | Michelle Garrett

Podcasts. There are six million of them out there. One in three Americans now listens to a podcast daily. Given the popularity of podcasts, should brands consider launching a podcast of their own? Maybe. Studies show that 43% of podcast listeners say they would listen to a podcast hosted by their favorite brand. So, how can effective public relations programs leverage the popularity of podcasts? What are the pros and cons of a brand hosting its own podcast?
Why Building Trust Should Be at the Top of Your PR Priority List

Mar 23, 2025 | michellegarrett.com | Michelle Garrett

We know that people choose to do business with those they know, like and trust. Recently, the annual Edelman Trust Barometer was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries. Which do you think is the MOST trusted institution? It’s business. Yes, BUSINESS. That hasn’t changed since 2021. But – the percentage of those who trust business is only 62%.
Unlocking the Synergy Between PR and Social Media

Feb 21, 2025 | michellegarrett.com | Michelle Garrett

PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. 😕Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts? My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.