Michelle Garrett
Contributor at Freelance
Writer at Michelle Garrett blog
Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙
Articles
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3 weeks ago |
businesswire.com | Michelle Garrett
Leadership move brings deep expertise in growth, technology, and delivery excellence SEATTLE--(BUSINESS WIRE)--Business innovation firm Point B announced today that David Hanfland will join its leadership team as Chief Executive Officer. Hanfland’s tenure begins March 31, 2025. Business innovation firm Point B announced today that David Hanfland will join its leadership team as Chief Executive Officer.
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1 month ago |
michellegarrett.com | Michelle Garrett
We know that people choose to do business with those they know, like and trust. Recently, the annual Edelman Trust Barometer was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries. Which do you think is the MOST trusted institution? It’s business. Yes, BUSINESS. That hasn’t changed since 2021. But – the percentage of those who trust business is only 62%.
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2 months ago |
michellegarrett.com | Michelle Garrett
PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two. 😕Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts? My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.
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2 months ago |
michellegarrett.com | Michelle Garrett
Startups require a deft touch when it comes to PR. After all, they have to get their name out to start building their brand – and they may be on a tighter budget. My guest Kathy Casciani, principal of Azul PR + Communications and an expert at helping emerging businesses get started with PR, talks with me about what startups need to do to launch a successful public relations program.
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2 months ago |
michellegarrett.com | Michelle Garrett
I’ll admit, I’ve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing? When every piece of content sounds the same, are we making any strides in our work to help B2B clients stand out from their competitors?
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If you're a consultant or freelancer who believes there'll be a time when you no longer have to market your biz I'm sorry to say that's not the case. "Marketing is forever. Waiting for that magical moment when you 'don't have to do this anymore'? It doesn't exist"-Leah Neaderthal
Listening to a discussion re: how to use original research in your content strategy w/2 very smart folks Erika Heald & @michelelinn Original research is such a boost for PR efforts. Having that in your pocket makes you the go-to resource on that topic https://t.co/FthLlXzhKc
On the next PR Explored, I'm talking with guest Ayo Abbas, all about so-called "boring" industries. How can marketers & PR pros breathe life into industries like construction & manufacturing? Live 4/24 @ noon ET How to Bring "Boring" Industries to Life https://t.co/vT4XX4xIos https://t.co/F8RlxHFN3B
