Michelle Garrett

Columbus

Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙

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Articles

Mid-Year Check on PR Trends to Watch

3 days ago | michellegarrett.com | Michelle Garrett

It’s time for a mid-year check-in on PR trends. Has AI destroyed PR as we know it? Is TikTok the only media channel that matters? Back in December, Bill Byrne of Remedy Public Relations and I discussed which PR trends we’d be keeping an eye on as we headed into the new year. Some of the trends we noted: AI in PR. The shrinking number of media outlets. How silos impact our work. The role the C-suite plays in the success of a PR program. So, where are we now?
What Is a PR Consultant?

4 days ago | michellegarrett.com | Michelle Garrett

What is a PR consultant and why might you consider hiring one? PR consultants, or public relations consultants, are standalone providers of services related to marketing and communications. They differ from other resources like agencies because they work on their own generally. They can be a great fit for, say, a smaller business that may not need the services of an entire team like that of a public relations agency.
Point B Opens Restaurant Technology Innovation Center to Help Multi-Unit Restaurants Assess Technology Options

1 week ago | businesswire.com | Michelle Garrett

CHICAGO--(BUSINESS WIRE)--Point B, a leading management consulting firm specializing in business transformation and technology services, today announced the grand opening of its Restaurant Technology Innovation Center in Chicago. The first facility of its kind, the Center aims to provide a practical resource for restaurant operators navigating the increasingly complex landscape of restaurant technology. Point B opens its Restaurant Technology Innovation Center in Chicago.
The Future of the Public Relations Industry

2 weeks ago | michellegarrett.com | Michelle Garrett

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
Burnout in PR and Social Media Marketing

3 weeks ago | michellegarrett.com | Michelle Garrett

Burnout in the PR and social media marketing fields is rampant. Many communications pros are exhausted. The non-stop news cycle. The demand to be “always on.” The rising stress level, as day-to-day responsibilities continue to grow. Surveys repeatedly show that those working in public relations and social media marketing experience some of the highest rates of burnout.
How Working in PR Provides a Path to Leadership

1 month ago | michellegarrett.com | Michelle Garrett

Public relations professionals are known for their strong communication, strategic thinking, and relationship-building skills, all of which factor into effective leadership. This may be why those in PR and communications frequently rise to roles in the C-suite. On this episode of PR Explored, my guest Shonali Burke and I discuss why PR is an ideal training ground for leaders.
11 Things I Wish I’d Known Starting Out in PR

1 month ago | michellegarrett.com | Michelle Garrett

It’s graduation season, that time of year when many new PR pros are entering the world of work. When you’re new to public relations, your head may be spinning as there’s so much to learn. To help, I’m sharing some PR advice that may not be taught in class but will hopefully help you as you navigate your career. 1) Your career path may not always lead straight up the ladder: As you begin your journey, know there may be twists and turns along the way—and that’s perfectly OK.
How to Bring "Boring" Industries to Life

2 months ago | michellegarrett.com | Michelle Garrett

Working with companies in so-called “boring” industries can be its own type of challenge. PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do. How can those in public relations and marketing breathe new life into their efforts when working in these industries?
Why Podcasts Should Be Part of Your PR Strategy

2 months ago | michellegarrett.com | Michelle Garrett

Podcasts. There are six million of them out there. One in three Americans now listens to a podcast daily. Given the popularity of podcasts, should brands consider launching a podcast of their own? Maybe. Studies show that 43% of podcast listeners say they would listen to a podcast hosted by their favorite brand. So, how can effective public relations programs leverage the popularity of podcasts? What are the pros and cons of a brand hosting its own podcast?
Point B Appoints Consulting Veteran David Hanfland as Chief Executive Officer

2 months ago | businesswire.com | Michelle Garrett

Leadership move brings deep expertise in growth, technology, and delivery excellence SEATTLE--(BUSINESS WIRE)--Business innovation firm Point B announced today that David Hanfland will join its leadership team as Chief Executive Officer. Hanfland’s tenure begins March 31, 2025. Business innovation firm Point B announced today that David Hanfland will join its leadership team as Chief Executive Officer.