Mind the Product

Mind the Product is the largest global community for dedicated product enthusiasts, created by product professionals for product professionals, all working together to advance our craft. Our story began in 2010 with the launch of ProductTank, where we hosted our inaugural meetup in London. Our goal was straightforward: to create a space for product managers to connect, exchange ideas, and learn from one another. Starting with just 25 individuals in a small room at a pub, we have now expanded to over 150,000 members participating in meetups in more than 200 cities worldwide. In 2011, we established Mind the Product to unite these communities and enhance our discussions online, culminating in our first conference in 2012. Today, we host annual Mind the Product conferences in cities like Hamburg, London, Manchester, San Francisco, and Singapore, along with virtual conferences that reach our global audience (check out all our conferences). Over the years, we have introduced top-tier product training and workshops, created the largest Slack community for product professionals, launched a job board, and developed Prioritised, the leading newsletter for product insights. We also offer a Mind the Product membership for those looking to deepen their involvement.

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Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

5 days ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2020 #mtpcon Digital talk from Ibrahim Bashir, then VP of Product Management at Box, on different product management archetypes and when to bring each one into a product team. Ibrahim says there are three types of product managers - people who start the team, scaling people and sustaining people who keep everything running once the business is established. When you’ve established what kind of people you need, who do you find them?
Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

1 week ago | mindtheproduct.com | Eira Hayward

More updates from Google Cloud, TikTok no longer the most downloaded app and Spotify boosting its non-English audiobook catalogue - here’s a roundup of some of the most interesting stories in the news this week. Google held its annual Google Cloud Next conference last week, aimed at showcasing the transformative power of AI and introducing new AI agents and the networking needed to run them, and a new protocol for AI interoperability.
All about the mission: Product management in non-profits

1 week ago | mindtheproduct.com | Eira Hayward

It’s too easy to assume that everyone works in a commercial organisation. But what if you don’t? In the UK for example, the third sector employed about a million people last year and made a significant contribution (£18 billion) to the economy (0.8% of GDP). How is product management in a non-profit different from elsewhere? It’s all there in the name. The core mission of a non-profit isn’t to make money.
Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

1 week ago | mindtheproduct.com | Louron Pratt

At #mtpcon London 2025, Nesrine Changuel, a seasoned product leader with over 10 years of experience at Google, Spotify, and Microsoft, shared her deep insights on building products that not only meet functional needs but also create powerful emotional connections with users. Her session was a masterclass on how delight—the emotional engagement that users feel with a product—can drive long-term product success.
Sunday Rewind: Why you need quantitative AND qualitative data

1 week ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2018 post from Glenn Block and Timo Hilhorst on the differences and respective merits of quantitative and qualitative data and why it’s important for product managers to gather both types. Quantitative or hard data is information that can be measured and written down with numbers. It includes surveys, application metrics and A/B tests. Qualitative or soft data is information that can’t be measured and is subjective.
Shopify's AI-first hiring, OpenAI in the EU, Anthropic hires in Europe: AI news roundup

2 weeks ago | mindtheproduct.com | Eira Hayward

There’s been lots of movement in the AI space this week, from Shopify's new AI memo to Anthropic's talent surge. Here’s a roundup of the news that’s caught our eye. OpenAI has unveiled an ”EU Economic Blueprint” in an effort to integrate its AI technologies within Europe's regulatory and economic landscape. The blueprint follows a similar document focused on the US and published in January. The blueprint has four main pillars, and a set of specific proposals and infrastructure goals.
Honing our ‘AI intuitions’ as product manager

2 weeks ago | mindtheproduct.com | Curtis Michelson

As Aman Kahn finished his Thriving as an AI PM talk at #mtpcon and walked off the main stage at the Barbican Center in downtown London, I rushed over to my mtp colleague Steffi Crivellaro and asked, “can we do a follow-on article about this?” Thankfully, she said, ‘Yes’. I’m delighted because I think Aman’s message is timely and relevant to many of us and worth a more detailed conversation. In this quick 30-min interview, I hold that deeper conversation.
How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

2 weeks ago | mindtheproduct.com | Louron Pratt

Aman Khan is the Director of Product, LLM at Arize AI, who has spent the last 10 years building products around AI. At #mtpcon London 2025, he led a practical session on how product managers can thrive with AI. Watch the video in full, or read on for our recap of his session. Aman opens by sharing the five essential skills that differentiate a good AI product manager from a great one:He notes that product managers must cover the fundamentals of AI intuition.
Sunday Rewind: Hiring product managers by Kate Leto

2 weeks ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2023 ProductTank Edinburgh talk from consultant Kate Leto on a different way to approach hiring product managers. Kate’s talk runs through working towards a balanced product practice by focusing on human skills, as well as technical, three steps to change your hiring process and creating change on a personal and team level.
March’s top product management reads on Mind the Product

3 weeks ago | mindtheproduct.com | Louron Pratt

In March, we shared insights from #mtpcon London, explored frameworks for storytelling and vision, and tackled enterprise AI and org design. As spring began to blossom, it was a month of big ideas and practical takeaways. Here are the five most-read pieces from March. Missed the conference or just want to relive the best bits?