Eira Hayward

London

Editor at Mind the Product

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Articles

Sunday Rewind: Storytelling: Don’t convince; Inspire by Petra Wille

1 week ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2023 ProductTank Perth talk by coach and author Petra Wille, in which she highlights the importance of storytelling and actionable strategies to present stories to keep your audience engaged and involved. Petra starts by emphasising the importance of storytelling - it’s used as a tool to engage and entertain from early childhood. A good story triggers the release of hormones and “lights up your brain”, she says.
ChatGPT goes shopping while DeepSeek hires product people: This week's news roundup

2 weeks ago | mindtheproduct.com | Eira Hayward

From shopping with ChatGPT to Duolingo ditching contractors for AI generated courses, here's a roundup of the news stories that caught our attention this week. OpenAI has added a shopping feature to ChatGPT, so that users can now get personalised product recommendations directly through the chatbot. Adam Fry, ChatGPT search product lead at OpenAI, told Wired that the ChatGPT shopping experience is more personalised and conversational than Google Shopping which is keyword-focused.
Meta launches standalone AI app

2 weeks ago | mindtheproduct.com | Eira Hayward

This week, at its inaugural LlamaCon developer conference, Meta launched the first version of the Meta AI app. Based on Llama 4, Meta says the standalone app is designed to offer a personalised and socially integrated AI experience. What does this mean? The app leverages data from users’ Facebook and Instagram accounts to provide more personalised responses, and it has a "Discover" feed where users can share and explore AI-generated prompts.
Top product management reads in April

2 weeks ago | mindtheproduct.com | Eira Hayward

From a case study on moving from a matrix to a product-based structure to a talk on how to thrive as an AI product manager, here’s a look at the most read Mind the Product articles and talks in April. This article from Natalia Drazhnik, Product Owner at Zeal Capital Market, highlights CH Blue Digital Limited's successful transition from a matrix to a product-based structure.
Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

2 weeks ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2022 #mtpcon Digital Americas talk from Samihah Azim, then a product designer at Cash App, which looks at the importance of taking a human-centred approach to product design. During her talk, Samihah walks us through a framework leveraging business design to make better product decisions that consider the entire ecosystem of the business and customer.
An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

3 weeks ago | mindtheproduct.com | Eira Hayward

The Washington Post gets cosy with OpenAI, Anthropic underlines its commitment to safety and Intel proposes more layoffs and restructuring, here are the news stories that caught our attention this week. The Washington Post, owned by Amazon founder Jeff Bezos, has partnered with OpenAI to integrate the newspaper's journalism into ChatGPT. ChatGPT now provides users with summaries, quotes, and direct links to original articles from The Washington Post.
When your product is not THE product by Emily Tate at #mtpcon London 2025

3 weeks ago | mindtheproduct.com | Eira Hayward

This #mtpcon London keynote from former Mind the Product managing director Emily Tate, now VP of Product at IVC Evidensia, examines the job that internal product managers do. Watch the video in full or read on for our key takeaways. Emily starts with an anecdote about a Citibank loan to Revlon - $900m was supposed to be moved to an internal account but it ended up being sent to an external account.
Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

3 weeks ago | mindtheproduct.com | Eira Hayward

This week’s Sunday Rewind is a 2020 #mtpcon Digital talk from Ibrahim Bashir, then VP of Product Management at Box, on different product management archetypes and when to bring each one into a product team. Ibrahim says there are three types of product managers - people who start the team, scaling people and sustaining people who keep everything running once the business is established. When you’ve established what kind of people you need, who do you find them?
Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

4 weeks ago | mindtheproduct.com | Eira Hayward

More updates from Google Cloud, TikTok no longer the most downloaded app and Spotify boosting its non-English audiobook catalogue - here’s a roundup of some of the most interesting stories in the news this week. Google held its annual Google Cloud Next conference last week, aimed at showcasing the transformative power of AI and introducing new AI agents and the networking needed to run them, and a new protocol for AI interoperability.
All about the mission: Product management in non-profits

4 weeks ago | mindtheproduct.com | Eira Hayward

It’s too easy to assume that everyone works in a commercial organisation. But what if you don’t? In the UK for example, the third sector employed about a million people last year and made a significant contribution (£18 billion) to the economy (0.8% of GDP). How is product management in a non-profit different from elsewhere? It’s all there in the name. The core mission of a non-profit isn’t to make money.