Mobile Marketing Reads

4 days ago | mobilemarketingreads.com | Sophie Blake

The video game industry across Asia and the Middle East and North Africa (MENA) is on a steady growth trajectory, with player spending reaching $86.6 billion in 2024, according to a joint analysis from Niko Partners’ latest regional market model reports. Revenue is forecast to grow at a compound annual growth rate (CAGR) of 2.1%, hitting $96 billion by 2029, a figure that places the region on course to surpass nearly half of global games market revenue.

5 days ago | mobilemarketingreads.com | Sophie Blake

Meta Platforms is reportedly charting a course toward fully automating its advertising system by late 2026, aiming to allow businesses to launch entire campaigns with minimal human input. The company’s evolving suite of artificial intelligence tools is designed to handle everything from ad generation to real-time targeting and budget optimization—based only on a business’s website or a single image.

6 days ago | mobilemarketingreads.com | Sophie Blake

A growing number of U.S.-based news influencers, particularly those with left-leaning political views, are expanding their social media presence to Bluesky, a decentralized platform launched as an alternative to X (formerly Twitter). However, new data from the Pew Research Center shows that while Bluesky adoption is increasing, most influencers continue to remain active on X, suggesting that Bluesky serves more as a supplement than a replacement.

1 week ago | mobilemarketingreads.com | Sophie Blake

Apple’s App Store ecosystem in the United States facilitated $406 billion in developer billings and sales during 2024, according to a new Apple-commissioned study conducted by Boston University’s Professor Andrey Fradkin and economist Dr. Jessica Burley from Analysis Group. The data reflects a significant increase from $142 billion in 2019, nearly tripling the size of the ecosystem over the past five years.

1 week ago | mobilemarketingreads.com | Sophie Blake

The mobile gaming industry is rewriting the rules of growth. According to new data from Appfigures, developers are achieving more with fewer installs — squeezing greater revenue from each user and redefining how success is measured in today’s maturing app economy. In 2024, global consumer spending per mobile game install rose 11.2% year-over-year to reach $1.52, a record-breaking figure that offset a simultaneous 6.6% decline in total game downloads.