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1 week ago | 
mobilemarketingreads.com | Maya Robertson
Telegram has reached a new partnership with Elon Musk’s artificial intelligence venture, xAI, securing a $300 million deal to integrate the company’s chatbot, Grok, into its messaging platform. The agreement includes both cash and equity components and spans a one-year term, during which Grok will be incorporated across Telegram’s applications.
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1 week ago | 
mobilemarketingreads.com | Maya Robertson
Salesforce has struck a definitive agreement to acquire data management firm Informatica in a transaction valued at approximately $8 billion, marking its largest deal since the $27.7 billion acquisition of Slack in 2021. The move underscores the software giant’s strategic pivot back to major M&A as it sharpens its focus on artificial intelligence and enterprise data infrastructure.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Mobile ad spending is set to dominate the US advertising landscape in 2025. According to a recent EMARKETER forecast released in March 2025, mobile platforms will account for a staggering $228.94 billion—over half of the total $421.81 billion US media ad spend. This dominance underscores the central role smartphones play in modern consumer behavior and how advertisers are evolving to meet audiences where they are: on their phones.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Reddit has officially launched its Dynamic Product Ads (DPA) to general availability, opening up the tool to all advertisers following a year of beta testing. The move marks a significant step in Reddit’s evolving ad strategy, aiming to position itself as a central hub for commerce-driven conversations and performance marketing.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Subscription platform RevenueCat has raised $50 million in a Series C funding round to expand its services beyond mobile app monetization, as demand accelerates for flexible billing solutions across app categories, including artificial intelligence and mobile gaming.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
After nearly half a decade in exile, Fortnite has officially returned to the Apple App Store in the United States, marking a pivotal moment in the long-running dispute between Epic Games and the tech giant. The popular online battle royale game, developed by U.S.-based Epic Games and partially owned by China’s Tencent, became available again for iOS users on Tuesday.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
At Google I/O 2025, adaptive app development took center stage as Android expands its presence across more than 500 million active devices—including phones, foldables, tablets, Chromebooks, XR headsets, and in-car displays. With Android 16 introducing desktop windowing and connected display enhancements, the ability to build flexible, responsive apps is now a strategic necessity rather than a nice-to-have.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Google Play has introduced a sweeping range of upgrades aimed at improving app discovery, streamlining subscription management, and enhancing developer tools. Unveiled during Google I/O 2025, these changes reflect Google’s response to increasing regulatory scrutiny and growing competition from alternative app distribution platforms.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Google’s annual developer conference, Google I/O 2025, commenced today at the Shoreline Amphitheater in Mountain View, California. The event, running from May 20 to 21, is being livestreamed globally via Google’s I/O website and YouTube channel, with American Sign Language interpretation available for accessibility. With the AI landscape evolving rapidly, the pressure is mounting on Google to prove it can keep pace — and even lead.
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2 weeks ago | 
mobilemarketingreads.com | Maya Robertson
Google I/O 2025 officially kicks off today, May 20, with the main keynote led by CEO Sundar Pichai beginning at 10 a.m. PT (5 p.m. UTC). As in previous years, the event is closed to the public but will be livestreamed globally. You can watch the Google I/O 2025 keynote through two main platforms:YouTube: The keynote is being streamed live on Google’s official YouTube channel.
