Modern Aesthetics

Modern Aesthetics serves as a valuable resource for cosmetic surgeons seeking expert guidance on patient care and practice growth. Each issue features content created by and for healthcare professionals, providing fresh insights into the newest trends in aesthetics, ranging from skincare to cutting-edge procedures. It also offers strategies for practitioners to effectively integrate these advancements into their services.

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Evolus Launches “Drop the F Word” Campaign Ahead of Evolysse Injectable HA Gels - Modern Aesthetics

1 week ago | modernaesthetics.com | Alyssa Adams |Jason Mazda

Evolus, Inc. rolled out a new campaign, “Drop the F Word,” ahead of the upcoming commercial launch of EvolysseTM injectable hyaluronic acid gels. The campaign aims to challenge outdated perceptions and language in the aesthetics industry, according to a press release, and introduces EvolysseTM. The company says EvolysseTM is specially designed to deliver long-lasting, natural-looking results in the treatment of moderate to severe dynamic facial wrinkles and folds, such as nasolabial folds.
Bliss Aesthetics Raises $17.5M to Launch AI-Powered Cosmetic Surgery Platform

2 weeks ago | modernaesthetics.com | Wendy Lewis

Bliss Aesthetics, a digital platform that uses artificial intelligence (AI) to connect patients with board-certified plastic surgeons, announced a $17.5 million seed funding round.
Global Experts Urge Return to ‘Natural Breast Beauty’ Amid Rise in Aesthetic Complications

2 weeks ago | modernaesthetics.com | Anil Shah |Alyssa Adams |Jason Mazda

In response to rising rates of revision surgery and dissatisfaction with overly augmented results, an international coalition of leading plastic surgeons has introduced new framework for achieving more natural outcomes in breast augmentation. The Global Consensus on Natural Breast Beauty, launched April 11 at Palazzo Turati in Milan, aims to shift the focus in aesthetic breast surgery from volume-driven trends to patient-centered, anatomy-based planning.
Research Firm Executive Explains Optimistic Market Forecast

2 weeks ago | modernaesthetics.com | Anil Shah |Alyssa Adams |Jason Mazda

The research firm Clarivate projected the global aesthetics market to reach a value of €22.9 billion by 2028, growing at a compound annual growth rate (CAGR) of nearly 8%. This growth, Clarivate said, is driven by trends such as the shift toward natural-looking treatments, the rise of combination treatments, and the increasing impact of social media on cosmetic procedure awareness.
MATV News Extra: Dr. Saami Khalifian on New AMI Training Centers

2 weeks ago | modernaesthetics.com | Wendy Lewis

Saami Khalifian, MD, talks about the opening of three new, state-of-the-art Allergan Medical Institute training centers, and his role as medical director for the institute.
Dr. R. Rox Anderson Highlights In-vivo Microscopy at Maui Derm Hawaii 2025

3 weeks ago | modernaesthetics.com | Jason Mazda

In-vivo microscopy that will change how dermatologists practice and potentially revolutionary drug delivery systems were among the technologies highlighted by R. Rox Anderson, MD, PhD, during “Innovation in Dermatology 2025: A Look into the Future of Dermatology” at the Maui Derm Hawaii 2025 meeting in Maui, Hawaii.
MATV NEWS: Discussion Topics for Tell-All Tribune and More

3 weeks ago | modernaesthetics.com | Alyssa Adams |Jason Mazda

In this week's episode of MATV News we are excited to share the discussion topics for this year's Tell-All Tribune: An Aesthetic Think Tank; Dr. Anil Shah explains the benefits of combining hot and cold therapy; Merz Aesthetics continues its partnership with a women's soccer team; and artificial intelligence takes center stage in the latest issue of Modern Aesthetics.
Advalight to Directly Manage Its Sales Operations, Introduce New Laser

3 weeks ago | modernaesthetics.com | E. Victor Ross |Alyssa Adams |Jason Mazda

Danish laser company Advalight will directly manage its sales operations moving forward, the president of the company’s US subsidiary said on LinkedIn. Travis Mahan, president of Advalight Corp and executive vice president of global sales for Advalight, said the move is “to better align with our fundamental principles.” Mahan addressed concerns that he said had recently been raised by owners of the company’s ADVATx owners about the origins and future of the device in the US market.
The Aesthetic MEET 2025: What to Know When Injecting Temple Region

4 weeks ago | modernaesthetics.com | Alyssa Adams |Jason Mazda

The temple region has become a focal point in facial aesthetics, and the Aesthetic MEET 2025 delivered a masterclass for practitioners looking to refine their techniques. Moderated by Jason Bloom, MD, the session titled “Learn It Live: Masterclass in Facial Injections” offered an in-depth exploration of the topic, starting with a detailed anatomy lesson from Chris Surek, DO. Following the presentation were live demonstrations from George Baxter-Holder, DNP, Jen Pilotte, NP, and Steve Weiner, MD.
The Aesthetic Foundation Appoints Dr. Patricia A. McGuire New President - Modern Aesthetics

4 weeks ago | modernaesthetics.com | Wendy Lewis

The Aesthetic Foundation recently announced the appointment of Patricia A. McGuire, MD, as its new president. Dr. McGuire is a board-certified plastic surgeon and breast surgery specialist. The Aesthetic Foundation said in a press release she brings “decades of experience in patient-centered care, advocacy for safety, and innovative research to her leadership role.” Dr. McGuire said she is honored to assume the presidency of The Aesthetic Foundation.