Motion Magazine

MOTION is here to guide you on your journey to embracing electric vehicles, focusing on the lifestyle and cultural aspects. We share true stories from individuals, groups, and cities that have made the courageous decision to transition to electric living, giving you a glimpse into their experiences.

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China's Leadership in e-mobility on Display at Auto Shanghai

1 month ago | motion-mag.com | Michael Brecht

At China's most important motor show, which has been taking place in Shanghai from the end of Apriluntil 2 May, everything revolves around electric innovations. In global automotive circles, this is not reallyconsidered to be news, because China has been the leading market for e-mobility for years. AutoShanghai 2025 just confirms that the world's most dynamic auto market now sets the global innovationtempo.
The Norwegian Way - 100% Electric!

2 months ago | motion-mag.com | Michael Brecht

Over the past years, the mobility world has been an avid follower of the ongoing transformation in Norway. Compared to most countries, Norway is the frontrunner when it comes to embracing electric vehicles. Today, the world's largest EV driver association with 120,000 members is actually based in Norway. Since the beginning of 2025 the Scandinavian country is very close to reaching their EV only goal – expecting a market share between 95 and 100 per cent for the whole year – again a global first.
Will smaller electric vehicles save the European carmakers?

Mar 15, 2025 | motion-mag.com | BYD Seagull |Michael Brecht

European vehicle manufacturers are committed to zero-emission mobility, having already invested hundreds of billions of euro into the transition, such as EV factories, vehicles, battery know how and charging technology. The year 2024 was a particularly tough one for them, in particular in certain countries such as Germany, Italy or the US, where market adoption was pretty low.
Make Low-Altitude Mobility accessible to Everyone

Feb 26, 2025 | motion-mag.com | Michael Brecht

XPENG AEROHT, Asia's largest flying car company, unveiled its groundbreaking "Land Aircraft Carrier" at CES 2025 in Las Vegas at the beginning of the year, showcasing the key features of this innovative land-air vehicle duo. The modular design, which separates into a ground module for driving and an air module for flying, represents a revolutionary leap in modern mobility.
Cruise changes Strategy to Personal Autonomous Vehicles

Jan 23, 2025 | motion-mag.com | Michael Brecht

When General Motors (GM) acquired the self-driving startup Cruise in 2016 for approx. $1 billion, the goal was clear: to become a leader in autonomous driving (AD) technology. Over the next several years, GM invested heavily in the company, pouring in more than $10 billion to build a fleet of self-driving robotaxis, alongside major investments from SoftBank, Microsoft, and Honda. The dream?
Urban Mobility and Infrastructure

Dec 3, 2024 | motion-mag.com | Michael Brecht

The global challenge for major cities is to improve mobility while simultaneously reducing congestion, accidents, and pollution. In addition to the social and health consequences, inadequate urban mobility also imposes significant financial burdens. Although many innovative solutions for sustainable urban mobility exist, often developed by startups focused on urban challenges, their widespread adoption remains slow.
Test your Electric Vehicle at the E-nova Mobility Experience in Zurich | MOTION Magazine | Electric Mobility Lifestyle

Sep 5, 2024 | motion-mag.com | Michael Brecht

A few days ago, I had the opportunity to speak with Fabienne Kleiner, Partner at Zurich-based 'echowerk' and the visionary behind the E-nova Mobility Experience. Despite being deeply immersed in preparations for the upcoming fair, scheduled from September 6th to 8th in the heart of Zurich, Fabienne graciously took the time to discuss the inspiration and goals behind this groundbreaking event.
E-Bikes in Paris for the Olympic Games 2024

Aug 21, 2024 | motion-mag.com | Michael Brecht

Paris Olympics are a melting pot with 15 Millions visitors of which more than 1 Million are international guests. With e-scooters banned for a few months now in the French capital, electric bikes have become the mode of choice in the French capital for the friends of sharing small electric vehicles. The avid reader of our MOTION blog knows, that I am a passionate user of these Micromobility vehicles in Paris myself.
Mobility Matters - the Success of the Paris Olympics 2024

Aug 16, 2024 | motion-mag.com | Michael Brecht

To be honest, it took me a few days to fully recover from the whirlwind experience of the Olympic Games. Spending ten days in Paris during the 33rd 'Jeux Olympiques’ left me both exhausted and brimming with ideas and excitement about a city that has undergone a remarkable transformation. The changes in urban mobility and infrastructure allowed these Olympics to be truly integrated within the city itself, rather than confined to a single stadium.
Some Stats on Mobility and Transportation at the Olympics in Paris

Aug 3, 2024 | motion-mag.com | Michael Brecht

The Olympic Games are always an impressive event with challenges for the host city, its inhabitants but also for all those who come from outside to experience the various sports, ceremonies or simply the Olympic atmosphere. This year, approximately 15 Million visitors are expected in Paris, of these more than 1.2 Million international visitors. Needless to say, that such a huge event poses some serious challenges to the mobility and transportation officials of the host city.