Museum Magazine

Museum is the acclaimed magazine from the Alliance that explores the current challenges and topics impacting museums. It’s essential reading for museum professionals and enthusiasts alike. Released every two months, recent editions have tackled subjects like attracting new visitors, the latest trends in museum dining, employee salary discussions, and improving accessibility within museums.

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Scrappy Ways to Get Your Museum in the News

Jan 24, 2025 | aam-us.org | Sarah Maiellano

For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those without experience dealing with the press, the process can feel opaque and even scary. When it comes to a museum’s reputation, the stakes are high. And yet, media coverage can be a game-changer for museums in so many ways.
Forecasting 2025

Jan 7, 2025 | aam-us.org | Elizabeth Merritt

Over the past few weeks, I’ve been studying forecasts from a variety of sources to prepare for the coming year. The most useful sources are people whose views on a given topic are informed by experience, training, and data, saying “I think this is likely to happen, for the following reasons.” Projections like this can affirm the assumptions underlying your current plans, or disrupt your expectations, prompting you to revisit and revise your strategies.
Nancy Hanks Memorial Awards for Rising Stars – American Alliance of Museums

Dec 6, 2024 | aam-us.org

To highlight and celebrate the vital role that museum workers play in building thriving museums, strong communities, and a better world, the AAM Board of Directors is pleased to present the Nancy H…
Podcasts for Edification, Inspiration, and Comfort

Dec 4, 2024 | aam-us.org | Elizabeth Merritt

According to Edison Research, about 100 million Americans listen to at least one podcast every week, and regular podcast listeners average a bit over 8 episodes a week. Full confession: I’m one of that 100 million, and my average is more like 20 episodes a week.
The 2024 Museum Store Gift Guide

Nov 29, 2024 | aam-us.org | Joseph O'Neill

As cheerful as the holiday season can be, it can also be a dizzying blur of to-dos, chief among them the task of finding thoughtful, interesting gifts that will delight their recipients. Museum stores are a blessing in this challenge, with their refined selection of unusual curios and feel-good benefits to their institutions’ educational missions. The only problem is, with so many excellent museum stores around the country (and the world, for that matter), where do you start?
Introducing Fifteen Visions of Museum Futures

Nov 13, 2024 | aam-us.org | Elizabeth Merritt

Today AAM published a collection of fifteen papers exploring the next horizon of museum practice with regard to voluntary repatriation, restitution, and reparations. This is your invitation to explore the collection together with thoughts on how you might use these essays to guide your work. The Context for This CollectionAt its heart, strategic foresight consists of four essential steps:Know where you’ve been. Understand where you are now. Decide where you want to go next.
Discovering Community Through Augmented Reality – American Alliance of Museums

Nov 1, 2024 | aam-us.org

The Arizona State Museum (ASM) recently led an exciting project that transcends traditional boundaries—curatorial, geographical, and technological. Discovering Community in the Borderlands (DCB) is…
If Museums Were a Horror Movie…

Oct 31, 2024 | aam-us.org | Joseph O'Neill

Let’s face it: there’s something about museums that’s just a little spooky. They’re usually quiet (some would say eerily so), they’re often in old buildings (some would say haunted), and they’re generally filled with antique objects redolent of long-passed lives (some would say harboring spirits). And of course, working behind the scenes brings its own set of horrors, from slashed budgets to vengeful databases, and every rowdy field trip group in between.
Introducing our Summit Speakers

Oct 22, 2024 | aam-us.org | Elizabeth Merritt

I’m hunkered down writing introductions for the speakers taking the virtual stage next week for the second annual Future of Museums Summit. One of the things I like best about this event is that it gives me a chance to share with you some of the marvelous people I’ve met in the course of my work: people with deep expertise in the topics I bring forward for your attention. The program kicks off on October 29 at 1 pm ET with a keynote by one of my favorite futurists.
Reviving Roots: Clyfford Still Museum and the Colville Confederated Tribes Partner for the Future

Aug 12, 2024 | aam-us.org | Elizabeth Merritt

As part of the Alliance’s current Next Horizon of Museum Practice project, CFM has been highlighting stories of museums trying to redress the cumulative historical effects of harm to Indigenous communities, including damage to mental and physical health, capital, education, property, and cultural heritage. Today on the blog we share an interview highlighting the careful and collaborative approach the Clyfford Still Museum brings to this work.