Namecheap

2 days ago | namecheap.com | Gary Stevens

In the early days of search engine optimization, tactics like keyword stuffing, low-quality link building, and churning out thin, duplicate content were all the rage. But as search engines have evolved, so have the strategies that drive sustainable success online. In 2025, clinging to old-school methods isn’t just ineffective, it can actually harm your site’s credibility and rankings.

4 days ago | namecheap.com | Owen Rogers

Most things that we do in life contribute to climate change, including reading this article!Even though browsing the web doesn’t feel like the usual activities that we associate with causing global warming, like driving a car or taking an international flight, the device that you’re using to read this post, as well as the servers and networking infrastructure used to send it to you, all require electricity to run.

1 week ago | namecheap.com | Gary Stevens

Managing online identities across countless platforms has become a complex and often insecure endeavor. Centralized domain name systems, governed by authorities like ICANN and large registrars, introduce vulnerabilities ranging from data breaches to censorship and single points of failure. As the Web3 movement gains momentum, blockchain-based domains are emerging as a transformative solution, promising true ownership, cryptographic security, and resistance to censorship.

2 weeks ago | namecheap.com | Gary Stevens

Put yourself in the shoes of your average consumer. Every business is fighting for your attention. You see companies flooding your inbox, bombarding your social media feeds, and deploying endless clickbait campaigns, all with the hope that someone — anyone — will engage. To engage customers, you need to cut through all that noise and realize that traditional tactics often miss the mark entirely.

4 weeks ago | namecheap.com | Gary Stevens

A customer lands on your website. In the first three seconds, they decide whether to trust you. They don’t say it aloud — but they’re evaluating everything: speed, clarity, design, and flow. One hiccup, one outdated layout, one insecure payment screen — and they’re gone. That’s the reality of modern e-commerce. It’s not about flashy features or expensive ad campaigns. It’s about invisible, often unspoken standards that signal legitimacy and performance.