National Association of REALTORS®

The National Association of Realtors (NAR) is a prominent trade association in the United States, representing professionals in the real estate sector. With a membership exceeding 1.4 million, it ranks among the largest trade associations in the country. NAR includes various institutes, societies, and councils that cover every facet of both residential and commercial real estate. The association has trademarked the term "realtor," which means only its members can use that title. Additionally, NAR serves as a self-regulatory body for real estate brokerage practices. Its main office is located in Chicago.

Trade/B2B, Consumer

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#70957

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#14905

Business and Consumer Services/Real Estate

#177

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Articles

From Listings to Reels: Using AI to Power Real Estate Marketing

4 days ago | nar.realtor | Erica Christoffer

© BartekSzewczyk / iStock / Getty Images Plus Even with minimal design experience—and no previous exposure to AI tools—you can build a strong, consistent brand with the help of AI. So said Carrie Little, designated managing broker of CarMarc Realty Group LLC, in West Chicago, Ill., speaking before real estate professionals attending the REALTORS® Legislative Meetings in Washington, D.C., this week.
Pending Home Sales

1 week ago | nar.realtor

The Pending Home Sales Index (PHS), a leading indicator of housing activity, measures housing contract activity, and is based on signed real estate contracts for existing single-family homes, condos and co-ops.
Taking NAR Communications to the Next Level

1 week ago | nar.realtor | Stacey Moncrieff

Relevant to members. Effective in the public arena. National Association REALTORS® communications took a step forward on both fronts today with the announcement of two executive appointments. Beginning May 31, Bennett Richardson joins NAR as senior vice president of marketing and communications, and Raffi Williams joins as vice president of communications.
Front Door Refresh: The Overlooked Housing Update That Sells

1 week ago | nar.realtor | Melissa Tracey

Home sellers looking for a home upgrade that can have an aesthetic impact and be financially smart might start with the front door. Replacing a worn front door isn’t just a cosmetic fix—it’s one of the best remodeling projects for return on investment, according to the 2025 Remodeling Impact Report from the National Association of REALTORS® and the National Association of the Remodeling Industry.
More Listings, Fewer Closings: Is a Market Shift Underway?

2 weeks ago | nar.realtor | Melissa Tracey

© SvetaZi/ iStock / Getty Images Plus Sales of existing homes slowed last month, dimming hopes for a robust spring selling season. Despite the highest number of listings in years, buyers remain cautious. The decline was slight: Existing-home sales—a measurement of completed transactions on single-family homes, townhomes, condos and co-ops—dropped by 0.5% in April compared to March. April sales were down 2% compared to a year ago, the National Association of REALTORS® reported Thursday.
NAR to Consider Code of Ethics Policy Changes Around Discriminatory Speech

2 weeks ago | nar.realtor | Stacey Moncrieff

© Antoniooo / E+ / Getty Images In early June, the National Association of REALTORS® Professional Standards Committee will debate and vote on recommendations to amend Standard of Practice 10-5 and Professional Standards Policy Statement 29. The recommendations are designed to clear up confusion and uncertainty around enforcement of Article 10 of NAR’s Code of Ethics.
A Unique Twist on Staging Vacant Land: Is That Bigfoot?

2 weeks ago | nar.realtor | Melissa Tracey

© Orion Moquin/Colin Amidon Real estate agent in a Bigfoot costume poses on a 12-acre parcel for sale in Maine. Real estate pro Orion Moquin is turning heads with his 12-acre listing in Waterboro, Maine. Scroll through the property photos, and you may just catch a glimpse of a mysterious, hairy figure lurking in the woods. Yes, it’s Bigfoot.
The ‘Tuxedo Kitchen’: A Stylish Twist for Cabinets

2 weeks ago | nar.realtor | Melissa Tracey

Homeowners are mixing it up with bold lower cabinets and light uppers—a look that’s being dubbed the "tuxedo kitchen." It’s a move away from the all-white kitchen look with a color-blocking approach. Much like a classic tuxedo, lighter upper cabinets paired with darker or more colorful lower cabinets can offer a dramatic, eye-catching contrast to upgrading a kitchen. It doesn’t just have to be a white-black combo.
Stable Mortgage Rates Are Drawing Out Home Buyers

3 weeks ago | nar.realtor | Melissa Tracey

© Westend61 / Getty Images For the second consecutive week, mortgage demand from prospective home buyers rose, showing signs of a livelier housing market unfolding this season. Mortgage loan application volume—a gauge of future homebuying activity—is indexing 18% higher than it was the same week one year ago, the Mortgage Bankers Association says.
Inventory Is Rising But Not Enough, a New Report Warns

3 weeks ago | nar.realtor | Melissa Tracey

© halbergman / E+ / Getty Images Home buyers are finally finding more options of homes for sale as housing inventory rebounds in many markets across the country—but supply is still largely falling short, according to the newly released report, “Housing Affordability and Supply,” produced by the National Association of REALTORS® and realtor.com®. Rising inventory may even be masking a deepening crisis for lower-income buyers.