Near Media

Near Media is your go-to team of skilled local strategists that you might not have the budget to hire full-time. The landscape of local search and e-commerce evolves rapidly, often in unexpected ways. We offer valuable insights and create connections within a network of digital agencies, SaaS providers, and large enterprises all vying for a share of this immense market worth trillions. With our unique research and analysis, we empower you to grasp the market dynamics better. We pinpoint direct growth opportunities for your business and highlight crucial trends, enabling you to respond more swiftly and intelligently to the actions of major consumer platforms such as Google, Apple, Meta, and Amazon, keeping you one step ahead of your competitors.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#1954738

Switzerland

#65649

Business and Consumer Services/Online Marketing

#206

Traffic sources

Monthly visitors

Articles

Travel Places Sites, Mapquest's Demise, Prime Day Mania

Jul 18, 2024 | nearmedia.co | Mike Blumenthal |Greg Sterling

At Near Media we've been documenting the impact (or lack thereof) of Google's new DMA-SERP features (e.g., Places Sites) on EU searcher behavior. And we've just completed a study covering Ireland, Germany and France. But this week seoClarity published rankings research on the Hotel vertical in Europe in the wake of Google DMA-compliance changes. The DMA applies to large "gatekeepers" like Google, Meta, Apple, Amazon and Microsoft and is supposed to level the playing field for competitors vs.
ChatGPT ≠ Search, Unread Reviews, Gen Z SearchTok

Sep 1, 2023 | nearmedia.co | Mike Blumenthal

When ChatGPT launched it was immediately seen as a "Google killer." However, that has not come to pass. In fact, ChatGPT's traffic, while substantial, is declining, down from its May 2023 peak. That's according to a Datos-SparkToro analysis of ChatGPT visits and prompts. ChatGPT is emerging as mostly a B2B tool for professionals, programmers and marketers, with education a very strong use case as well.