Greg Sterling

Dec 17, 2024 | searchenginejournal.com | Greg Sterling

In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are using it instead of traditional search in an increasing number of cases. For example, ChatGPT’s traffic recently surpassed Bing, and its referral traffic has been growing by triple digits. Yet, Google’s search volumes and market share appear to be unaffected.

Jul 18, 2024 | nearmedia.co | Mike Blumenthal |Greg Sterling

At Near Media we've been documenting the impact (or lack thereof) of Google's new DMA-SERP features (e.g., Places Sites) on EU searcher behavior. And we've just completed a study covering Ireland, Germany and France. But this week seoClarity published rankings research on the Hotel vertical in Europe in the wake of Google DMA-compliance changes. The DMA applies to large "gatekeepers" like Google, Meta, Apple, Amazon and Microsoft and is supposed to level the playing field for competitors vs.

Jun 10, 2024 | geomarketers.com | Greg Sterling |David Kaplan |Lauryn Chamberlain

Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling.

May 31, 2024 | podcasts.apple.com | Greg Sterling |David Mihm

Send us a Text Message.Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually worksThis week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it provides SEO practitioners with menu of possible experiments to explorethe role of Chrome as a source for click through data and what ...

May 11, 2024 | geomarketers.com | Greg Sterling

Greg Sterling Analysis Is Consumer Privacy an Existential Threat to Geomarketers? The conversation about consumer privacy and ad targeting wasn't ended by Europe's GDPR. It's just beginning, writes the LSA's Greg Sterling. Analysis Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?