nScreenMedia

5 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon FAST, SVOD, virtual MVPD Before streaming TV, finding your people on TV was a challenge, if it was possible at all. Today, SVODs, vMVPDs, and FAST channels connect people with their specialty interests on the big screen. The Internet’s ability to connect people with minority interests with like-minded individuals was, to my mind, one of the most exciting opportunities for content providers.

6 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon Market Data, SVOD, YouTube YouTube’s shift toward long-form is changing opinions among TV executives and viewers. Both groups view it as a more viable “premium” TV platform, but creator content is the driving force behind growth. YouTube’s inexorable growth on television has led me and others to warn traditional TV executives of the threat it poses. A new report by Loop Insights suggests those executives are beginning to take the threat seriously.

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon Advertising, TV broadcaster, virtual MVPD Programmatic ad platforms are helping simplify the complicated process of local broadcast TV ad sales. They are also breaking new ground by transacting in new formats, such as pause ads. Local TV shut out of programmatic marketsProgrammatic ad platforms were born to automate the buying and selling of ads in the digital domain. Most ad-supported streaming TV services are now using the platforms to sell at least some of their inventory.

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon Artificial Intelligence, Market Data, SVOD, YouTube SVOD library composition and effectiveness are revealed in new Nielsen and Gracenote data. YouTube’s dominance on TV grows, and Google’s startling genAI tools. Gracenote reveals SVOD library details (1:10)This week, Gracenote introduced a new Data Hub, which enables users to explore the content library profiles of five top SVOD services.

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon connected TV, Smart TV, SVOD, TVOS New UK media legislation is focused on helping local broadcasters battle global SVOD.  However, a small part of the law could be beneficial in the US. Guaranteeing prominence is key. Last week, I mentioned that I planned to discuss why a shift in the UK television market, which requires a significant realignment of power in the connected TV market, could serve as a template for the US.