nScreenMedia

nScreenMedia focuses on the modern landscape of delivering media directly to all the screens that consumers use in their daily lives.

National, Consumer

English

Online/Digital

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Global

#1910899

United States

#994947

Business and Consumer Services/Marketing and Advertising

#3170

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Articles

Inside the Stream - Interview: Roku-Amazon Deal Drives CTV’s Full Funnel Future

2 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon Advertising, Amazon Prime Video, Roku Roku’s Senior Director, global ad platform partnerships and biz dev, Miles Fisher, joins us for a deep dive into the Roku-Amazon deal and how it will drive CTV ads’ full funnel future. Roku’s new partnership with Amazon (1:30)The deal between Roku and Amazon is all about:Making Roku Media more availableAllowing the Amazon audience to scale across Roku inventory for Roku as a publisher.
Behind the Google TV Layoffs: AI Efficiency and a Changing Market

4 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon Artificial Intelligence, Google TV, TVOS With the Google TV layoffs, some are speculating Google is deemphasizing, or may even cut, the TV OS. However, the declining cable TV market and Gemini are more likely the reason for the RIF. Google TV cuts contradict apparent successThe news that Google is cutting the budget for the Google TV team by 10% and laying off a quarter of the 300-strong team comes at an odd time. The TV OS has been stealing some television makers away from competitors.
Personalized, Niche, and Native: YouTube’s TV Advantage

5 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon connected TV, YouTube Connected TV has come a long way in modernizing the TV experience. However, YouTube’s TV advantage is clear in key areas, such as personalization, niche content, and native advertising. Personalized channelsPersonalized channels are a concept I’ve seen demonstrated and heard many propose as the future of TV. The idea is that a viewer’s behavior and interests are used to create a streaming channel populated with content tailored specifically to them.
Three Netflix distribution deals keep it on the path to growth

6 days ago | nscreenmedia.com | Colin Dixon

Colin Dixon aggregator, Disney+, Netflix, SVOD Netflix has announced three different types of distribution deals in the last few weeks. One is a template that can work globally, another will help boost growth in Africa, and a third will resonate with parents (and grandparents) everywhere. French TF1 deal highlights a unique businessFor the first time, Netflix will be distributing content it does not license or own.
Inside the Stream - Streaming Beats Traditional TV With Tubi’s Help

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon FAST, Market Data, OTT Services, Pay TV, SVOD Nielsen’s The Gauge shows that TV streaming time surpassed broadcast and cable TV for the first time in May 2025. We discuss why and how Fox’s Tubi is helping drive the trend. Listen on!Tubi reaches 100M MAUs in May 2025 (1:20)Tubi announced this week that it had reached 100 million monthly active users. The keys to Tubi’s success (3:20)I review what Adam Lewinson, Tubi’s Chief Content Officer, said in explanation of the service’s success.
nScreenNoise – Interview: the opportunity for local advertising on CTV

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon Advertising, connected TV, FAST The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity. The massive decline in the traditional TV market was highlighted in two reports this week. That means local advertisers can no longer reach certain audiences through local broadcast TV and cable TV systems.
The effective ad load for US viewers is half what was pre-streamingnScreenMedia

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon Advertising, FAST, Market Data, Pay TV, SVOD, virtual MVPD The average US TV viewer divides most of their viewing time between traditional pay TV, SVOD, and FASTs. That means they are seeing around half as many ads today as they did before streaming TV. Where do we spend our viewing time? TiVo’s Q4 Video Trends Report breaks out the amount of TV viewing time the average US and Canadian viewer spends with each TV source.
Streaming Surpasses Traditional TV, Radio Outlasts NewspapersnScreenMedia

1 week ago | nscreenmedia.com | Colin Dixon

Colin Dixon Linear TV streaming, Market Data, OTT Services, Pay TV, SVOD, virtual MVPD New survey data from Attest charts shifting media habits, showing social media dominance, the rise of streaming TV, and the uneven decline of legacy media. Attest released its 2025 US Media Consumption Report on Tuesday, June 17th, providing a snapshot of the market for traditional and new media sources. Although providing no major surprises, the data shows how streaming TV has surpassed traditional TV.
Free, But Not Easy: Tubi’s Model Has Hidden Risks

1 week ago | nscreenmedia.com | Colin Dixon

Tubi’s version of niche-driven, premium content is working, but its assumptions about SVODs, linear, and social creators deserve a second look. Tubi has established itself as the leader among free ad-supported video on demand (AVOD) providers in the US. Speaking at the StreamTV Show last week, Chief Content Officer Adam Lewinson explained some of the keys to the service’s success.
Inside the Stream - Dissecting Warner Bros. Discovery’s Split

2 weeks ago | nscreenmedia.com | Colin Dixon

Colin Dixon HBO Max, Hulu, TV broadcaster Warner Bros. Discovery (WBD) is splitting into two companies, reversing much of its corporate, product, and streaming strategies. We dissect what went wrong and how it got that way. Disney completes buyout of Hulu from Comcast (1:00)The long saga of Hulu’s ownership came to an end this week, with the final payment of $439 million from Disney to Comcast. We examine the significant missed opportunity this presented for Comcast. Warner Bros.