Null Media

1 month ago | nullmedia.com | Christopher Null

Recently I did a little math and calculated that I had written or edited some 15,000 blog posts in my career to date. That’s a mammoth number… and it’s taught me more than a few lessons about what to do and what not to do when writing a blog post for your business. Today I’m digesting them all and sharing them with you here. 1) Give Away Your Secrets – Do you make artisanal chocolate bars? Show how you make them in painstaking detail, step by step.

Dec 1, 2024 | nullmedia.com | Stephanie Faris

Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have learned to tune out what they perceive as spam.

Nov 1, 2024 | nullmedia.com | Stephanie Faris

Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t part of your company — you can boost your blog in several key ways:Increased credibility.

Oct 1, 2024 | nullmedia.com | Stephanie Faris

Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to 500 words in a blog? The answer has a little to do with search engine algorithms. According to Hubspot, businesses that blog see 55 percent more traffic than those that don’t.

Jul 1, 2024 | nullmedia.com | Stephanie Faris Berry

Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of the people in this country reported that they speak a language other than English at home. When surfing the web, they likely prefer to surf in their native tongue, too.