Optometric Management Magazine

Optometric Management focuses on supporting optometrists in enhancing their practices by providing useful, practical articles and features that lead to better patient care and improved financial results. As a top resource, Optometric Management serves as a comprehensive guide for optometrists who want to develop their practices, elevate their quality of care, and reach both financial and professional goals.

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Presbyopia: Opportunity Is Knocking

3 weeks ago | optometricmanagement.com | Roya Habibi

Welcome to the first of 5 “Presbyopia” columns dedicated to both engaging and informing optometrists about helping these patients. Presbyopia may not be new, but the way we address it—and the opportunities it presents—have transformed the practice of optometry dramatically. Specifically, we are at a pivotal moment during which we can provide innovative treatments for presbyopia that can elevate how patients experience life.
Contact lenses: Utilizing staff influence

Dec 31, 2024 | optometricmanagement.com | Jason Compton

Both the optometrist and their staff play a significant role in whether patients choose contact lens wear.
DRY EYE: Parting wisdom

Nov 1, 2024 | optometricmanagement.com | Cecelia Koetting

For the last four years, I’ve had the privilege of using this column as a platform to share insights and advice on ocular surface disease. It has been an eye-opening experience; one that has allowed me to connect with colleagues. Before I pass the torch to the new columnist, I’d like to use my last column to reinforce what I consider the most impactful action steps.
Best practices for social media marketing

Oct 29, 2024 | optometricmanagement.com | Jennifer Lyerly

Let’s rip the band-aid off right from the first sentence of this article: Effective social media marketing requires getting in front of the camera, using your credit card, and frequent posting/engagement with followers. In participating in multiple courses, podcasts, and roundtable discussions on the topic of social media for optometrists in the last decade, these items go over about as well as a polar plunge.
A call to offer low vision services

Oct 1, 2024 | optometricmanagement.com | Megan Lott

All optometrists should offer at least some form of low vision services (LVS) to their patients. Here, I explain why and how ODs can get started. The reasons I would argue that there are five main reasons optometrists should offer some form of low vision services:1.Vision rehabilitation therapists have started offering them. As is the case with some primary care doctors providing neuro-optometric rehabilitation, some vision rehabilitation therapists have begun offering low vision services.
DRY EYE: ‘OSD’ or ‘DED?’

Oct 1, 2024 | optometricmanagement.com | Cecelia Koetting

In medicine, our understanding and definition of disease processes continually evolve as technological advances uncover new insights. The eye is no exception, which brings us to our current discussion: How should we define ocular surface disease (OSD) vs. dry eye disease (DED)?
A subjective refraction technique

Aug 30, 2024 | optometricmanagement.com | Mark Wilkinson

As optometry moves more toward ocular disease management and treatment, we must not forget the value of a careful refraction. What follows is a review of the steps needed by you or your refractive staff to achieve an accurate refraction every time. First things firstThis starts with performing refractions with the exam room lights on. The reason: Doing so precludes overminusing your patients, which often happens in a dark exam room due to low light-induced refractive shifts (night myopia).
As I See It: Growing one’s patient base

Aug 30, 2024 | optometricmanagement.com | Jessilin Quint

Being a born and raised Texan, I decided to move to Maine after completing my optometric residency to have an adventure year on the East Coast before returning to Texas to practice. My adventure continues, as Maine captured my heart, and I became a permanent resident. Making the roundsI purchased a practice in Maine, not knowing a single person. As a result, I thought the best way to attract potential patients about the practice’s innovations and services was to get involved in the local community.
DRY EYE: Here’s castor oil in your eye!

Jul 1, 2024 | optometricmanagement.com | Cecelia Koetting

When it comes to using ingredients and chemicals on the eyes, it is crucial to consider formulation. This is especially important because many chemicals share names but come from different sources. This can be said about castor oil.
VIEWPOINT: Three lessons and three outtakes

Jul 1, 2024 | optometricmanagement.com | Jim Thomas

In my 22 years of writing “Viewpoint,” I’ve learned countless lessons, three of which immediately come to mind:1. Writing the column is an honor not to be taken lightly. 2. I owe a great debt to the superb Optometric Management editors who work their magic each issue to refine and improve my prose. 3. Some ideas, for whatever reason, haven’t made it into the column. Below are ideas from a few columns that I’ve started but never quite finished: • The joy of hobbies.