oralhealth

1 week ago | oralhealthgroup.com | Naren Arulrajah

You may recall that conversion rates are among the most important indicators related to the health of your digital marketing strategy. You track the total number of visitors to your site. Now, this indicator measures the percentage of those visitors who “convert” or take the next desirable action step – whether that be requesting more information about a service or product online or calling your office to request a consultation.

2 weeks ago | oralhealthgroup.com | Naren Arulrajah

We like to say that online marketing for your dental practice is a sum of many parts. If one part is “lagging,” it can bring down the “whole.” Likewise, when one component is on the rise, it can help to support and lift all—resulting in the biggest return on your investment in marketing and communications. For this reason, we often speak about complementarities and looking for ways to adjust and even repurpose one type of content or material for a different platform or channel.

2 weeks ago | oralhealthgroup.com | Marley Gieseler

“I had never seen this before.” That’s how Dr. Peter Fritz, one of our esteemed Oral Health Board members, described a new robotic toothbrush device at the recent International Dental Show (IDS) in Cologne, Germany. I was fortunate to witness Dr. Fritz’s reaction as I attended IDS in March alongside three other board members. The IDS is the world’s leading dental trade fair, held every two years in Cologne.

3 weeks ago | oralhealthgroup.com | Tony Anscombe

Artificial intelligence is transforming healthcare before our eyes. A key benefit is faster, more accurate diagnosis both in routine care and for more serious concerns, such as 3D dental imaging and computed tomography scanning used to examine thyroid tumours. There are many examples where medical care is benefiting from advanced technology using AI to assist medical teams, many of them also have a commonality – they are digital.

3 weeks ago | oralhealthgroup.com | Dina al-Shibeeb

A new study is calling for more research around the world into the carbon footprint of dental laboratories, after finding staff travel and procurement are driving up emissions in Egypt’s private labs. Published this month in BDJ Open, the study examined 21 private dental labs across Cairo, Alexandria and Elbeheira and found that the average lab produced about 20,820 kilograms of carbon dioxide equivalents (CO2e) per year — or roughly 2.9 kg per dental prosthesis or appliance.