Piwik PRO

2 months ago | piwik.pro | Paweł Socha |Aleksandra Szczepańska

The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. , significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

2 months ago | piwik.pro | Aleksandra Szczepańska

The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. With Piwik PRO Core, you can use an all-in-one integrated data platform that includes analytics, tag management, consent management, and customer data platform.

Nov 7, 2024 | piwik.pro | Aleksandra Szczepańska

Following the complete shutdown of Universal Analytics (UA) users were required to transition to Google Analytics 4 (GA4), which operates on a fundamentally different event-based measurement model compared to the session-based model of its predecessor. This shift has led to various challenges in data collection and analysis for marketers.

Oct 14, 2024 | piwik.pro | Aleksandra Szczepańska

Cross-platform tracking is the activity of collecting data and analyzing user behavior across multiple platforms. Cross-platform tracking lets you track users as they move between the website and mobile app (in both directions). Cross-platform data collection offers several benefits, particularly for businesses and marketers looking to understand consumer behavior and enhance their strategies, such as a holistic view of the customer journey, Improved targeting and personalization, and more.

Sep 22, 2024 | piwik.pro | Aleksandra Szczepańska

At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act) compliance assessment extended our SOC-2 Type II audit and was positively approved.