Aleksandra Szczepańska

1 week ago | piwik.pro | Aleksandra Szczepańska

Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and unclear data practices can lead to compliance challenges and loss of control over customer information.

2 weeks ago | piwik.pro | Aleksandra Szczepańska

If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data outside Shopify. Piwik PRO offers a powerful alternative.

3 weeks ago | piwik.pro | Aleksandra Szczepańska

We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included at no extra cost, you’ll gain deeper insights and the ability to activate data across external platforms – no coding required.

Feb 5, 2025 | piwik.pro | Paweł Socha |Aleksandra Szczepańska

The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. , significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Jan 27, 2025 | piwik.pro | Aleksandra Szczepańska

The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. With Piwik PRO Core, you can use an all-in-one integrated data platform that includes analytics, tag management, consent management, and customer data platform.