Aleksandra Szczepańska

Katowice

Author and Senior Content Marketer at Piwik PRO

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Articles

Analytics + Built-in CDP

3 days ago | piwik.pro | Aleksandra Szczepańska

We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included at no extra cost, you’ll gain deeper insights and the ability to activate data across external platforms – no coding required.
Navigating the Norwegian E-Com Act 2025

Feb 5, 2025 | piwik.pro | Paweł Socha |Aleksandra Szczepańska

The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. , significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such as the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
Customer Data Platform is now available for all Piwik PRO users

Jan 27, 2025 | piwik.pro | Aleksandra Szczepańska

The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. With Piwik PRO Core, you can use an all-in-one integrated data platform that includes analytics, tag management, consent management, and customer data platform.
Google Analytics 4 (GA4) problems

Nov 7, 2024 | piwik.pro | Aleksandra Szczepańska

Following the complete shutdown of Universal Analytics (UA) users were required to transition to Google Analytics 4 (GA4), which operates on a fundamentally different event-based measurement model compared to the session-based model of its predecessor. This shift has led to various challenges in data collection and analysis for marketers.
Cross-platform analytics: Deep dive into benefits for various businesses

Oct 14, 2024 | piwik.pro | Aleksandra Szczepańska

Cross-platform tracking is the activity of collecting data and analyzing user behavior across multiple platforms. Cross-platform tracking lets you track users as they move between the website and mobile app (in both directions). Cross-platform data collection offers several benefits, particularly for businesses and marketers looking to understand consumer behavior and enhance their strategies, such as a holistic view of the customer journey, Improved targeting and personalization, and more.
Piwik PRO is officially HIPAA certified!

Sep 22, 2024 | piwik.pro | Aleksandra Szczepańska

At Piwik PRO, ensuring the highest level of security and data protection has always been our top priority. Developing privacy-friendly analytics is just one aspect of our commitment. We validate our approach by obtaining external certifications from independent organizations. As such, we are pleased to announce that a HIPAA (Health Insurance Portability and Accountability Act) compliance assessment extended our SOC-2 Type II audit and was positively approved.
Real-time content analysis for publishers

Jul 24, 2024 | piwik.pro | Aleksandra Szczepańska

Real-time reporting in analytics refers to generating and delivering reports on data collected and updated in real-time. It enables businesses to instantly monitor their operations, performance, and key metrics, allowing for quick decision-making and timely actions. Real-time content analytics is a game-changer for businesses like publishers. It provides valuable insights into how your audience engages with your content instantly.
Real-time reporting: The complete guide

Jun 4, 2024 | piwik.pro | Aleksandra Szczepańska

Real-time reporting in analytics refers to generating and delivering reports on data collected and updated in real-time. It enables businesses to instantly monitor their operations, performance, and key metrics, allowing for quick decision-making and timely actions. Real-time analytics is a game-changer for many businesses, such as publishers, ecommerce, ad agencies, and event-related companies.
KPIs for ecommerce success: Maximizing funnel performance

Mar 5, 2024 | piwik.pro | Aleksandra Szczepańska

Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.
Is Adobe Analytics HIPAA-compliant?

Sep 21, 2023 | piwik.pro | Aleksandra Szczepańska

The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how such organizations operate, including how they collect analytical data and what they use it for.