PR@ctical

Our weekly newsletter is designed to genuinely assist you in gaining media attention and enhancing your influence. You'll find actionable advice that can help you improve in areas such as: - increasing your visibility; - engaging effectively with the media; and - establishing a stronger, more impactful presence.

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Do you know what AIFC is?

Feb 22, 2024 | prsarahevans.substack.com | Sarah Evans

Happy Thursday. Going to jump right in with my latest piece in @Entrepreneur that encompasses what I have been studying and researching over the past three years. It’s a way to define the rise of new (and still more to come) augmented workflows and how AI is truly impacting our profession. 🚀 Introducing AI-Forward Communications (AIFC) 🚀Thanks for reading PR@ctical ! Subscribe for free to receive new posts and support my work.
PR@ctical is back: Navigating Changes

Jan 30, 2024 | prsarahevans.substack.com | Sarah Evans

I don’t want to bury the lede. TechCrunch Layoffs It's a tough day for journalism with the recent layoffs at TechCrunch. Our thoughts are with the talented reporters during this challenging time. This isn't just news; it's a time for PR professionals to extend a helping hand. If you know any journalists affected, now is the time to connect. They possess skills highly valuable in PR – storytelling, networking, and a knack for nailing the narrative.
4 things that can't yet be measured in #PR. ๐

Oct 9, 2023 | prsarahevans.substack.com | Sarah Evans

"In business, all things should be measured, yet not all things are measurable." (-Me)Last week I had the opportunity to present at PRNEWS' "State of PR Measurement 2023" along with Natan Edelsburg, Muck Rack and Eric Slutsky, GENYOUth. The panel was moderated by the exceptional Erika Bradbury who asked the tough questions.
15 ways to communicate the difference between PR and marketing

Sep 7, 2023 | prsarahevans.substack.com | Sarah Evans

This is the longest edition to date, so I’ll get right to it. I was at the dog park last night and a lawyer asked me about the difference between marketing and PR. It doesn’t matter who I speak to outside of our industry, it’s one of the most frequently asked questions I receive. My go to tag line is, “Marketing is what gets people in the door and PR is what keeps them coming back.”I highly recommend having a response on standby as your standard PR elevator pitch.
Level Up: Essential Communications Tools Not on Your Radar… Yet!

Aug 21, 2023 | prsarahevans.substack.com | Sarah Evans

Hi all. Today is all about tools. Testing out new platforms, resources and tools that serve the PR industry is one of my favorite things to do. As a subscriber of this newsletter I inherently know that you’re champions of progress and innovation. While we may get temporarily distracted by bright, new, shiny tool, ultimately, we are investing time in finding the best resources to make our jobs better, not harder. I’ll get right to it and you can thank me later.
If you could only read one thing, read this

Jul 31, 2023 | prsarahevans.substack.com | Sarah Evans

Stop what you’re doing and read this. Robin Kwong, New Formats Editor at The Wall Street Journal, published a new guide for “Project Management in the Newsroom” from the Association for Project Management. What was developed as an internal resource for newsrooms, is one of the most valuable pieces of intelligence on journalism intel to date. Why is this so important?
Links to more than 200 journalists on Threads

Jul 19, 2023 | prsarahevans.substack.com | Sarah Evans

Communication is both an art of sharing information and a strategic instrument for creating connections, igniting growth, and creating a trusted reputation. How do we measure this? I have a new concept I’m working on and would love your input. The proliferation of niche newsletters, podcasts, and live audio shows has demonstrated a critical insight: reach doesn't equate to influence.
3 startups that will change the way you work

Jul 5, 2023 | prsarahevans.substack.com | Sarah Evans

I don’t like to hoard information. With an abundance mindset, it requires a belief that there is enough work for everyone. That’s why I am going to share three of the 10 startups I have tested out this past week — don’t worry, I’ll share more later. First up is Backtrack. This one has literally saved me countless headaches. It is like I have a second brain that allows me to fully engage in meetings because I don’t have to worry about setting up a recording.
I shared notes from more than 600 calls with Chat GPT to identify a new service offering

Jun 27, 2023 | prsarahevans.substack.com | Sarah Evans

Chat GPT can do a lot of things, but it still lacks human input, industry expertise, and the all-essential fact-checking. It also hasn’t yet been able to build relationships — which is, as you all well know, key to PR. Over the past three years, our team has met with approximately 624 founders, freelancers, CMOs, industry leaders, and others since introducing weekly office hours.
Partnership PR - Your Untapped Potential

Jun 12, 2023 | prsarahevans.substack.com | Sarah Evans

Whether you’re in house or agency, your network is your lifeblood. As budgets reduce and more results are expected, partnerships are key to continued success. There’s no reason to go it alone when going back to basics results in a win/win. Three Easy Strategies for Successful Partnerships:1. Co-hosting Events:Events, both virtual and physical, can be a potent PR tool. They offer an engaging platform to showcase your brand, build relationships, and make an impact.