Primer

Primer Magazine stands out from ordinary men's magazines by exploring the real challenges faced by young men in their 20s, such as achieving career goals and maintaining personal health. Our aim is to provide unique content that you won't find elsewhere. Instead of typical articles like “The 10 Best Spring Break Destinations,” we focus on topics that resonate with our generation, bridging the gap between youth and maturity. At Primer, we are dedicated to discovering fresh approaches to self-improvement and revisiting the traditional concepts of manhood that may have been overlooked.

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Articles

A Weekend Guide to Japanese Whisky

1 week ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseThe first time I had heard of Japanese whisky was over a decade ago while on vacation in Texas nursing an afternoon Old Fashioned and scrapping with the chatty bartender about American versus Celtic whiskies. He got busy with something and disappeared for a bit then announced his return by sliding a new glass my way with a big smile on his face. “Try this.”For a long time, Scotch was the standard.
Things You Use All The Time Once You Have Them

1 week ago | primermagazine.com | Mike Henson

This post may contain affiliate links, read about our editorial promiseYou wouldn’t know it if you looked in my closet, but I really am trying to embrace minimalism these days. I look around the house and I think My goodness, whose stuff is all of this? Truth be told, most of it is mine.
11 Budget Items I've Had for More Than 5 Years

1 week ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseYou know when you buy something cheap and you're like, “This will last two months, maybe three if I’m gentle, and then disintegrate the moment I look at it wrong”? Yeah, me too. Except these didn’t. These budget buys were supposed to be temporary—just-good-enough placeholders. But somehow, they became things I’ve used regularly, for years. Some of them have lasted longer than friendships. One might outlive me.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades

2 weeks ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseThe weather’s warming up, but the best deals haven’t cooled off yet. Whether you’re layering for crisp mornings or hunting for soon-to-be summer staples that don’t scream vacation dad, these picks bring seasonal style without the full-price sting.
My Personal Style Now that I'm Basically Middle-Aged

3 weeks ago | primermagazine.com | Mike Henson

This post may contain affiliate links, read about our editorial promiseWhen I was seventeen, I got my first pair of Cole Haans: the tucker venetian. Not only were they amazingly comfortable, but they marked the incipience of my personal style journey. During my college years I vacillated between preppy and something I’m going to call elite grunge. It didn’t go well. Once I started teaching, I’d found my stride, and I was a full-blown prep: khakis, loafers, tie, jacket.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now

1 month ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseAmazon’s Big Spring Sale is on from March 25–31—seven full days this year, with fresh deals dropping daily. You don’t need Prime to shop, but some offers are Prime-only (and shipping is obviously faster if you’re in). Expect markdowns across categories: tech, spring cleaning gear, home upgrades, and a lot of easy-to-wear clothing from brands that don’t fall apart.
The Getup: The First Trip of Spring

1 month ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseThere’s a mood to this Getup: comfortable movement, deliberate choices, and an appreciation for items that age well, both culturally and physically. The look is in step with the philosophy from Primer’s “What is Smart Casual?” and “Timeless Style” essays—anchored in macro-trends that endure. Every piece here could have existed five years ago, or five years from now. That continuity is what makes it worth packing.
Primer's Big Men's Spring Style Guide

1 month ago | primermagazine.com | Andrew Snavely

Spring is the push and pull of cold mornings and warm afternoons, a season caught between moods, tilting toward something brighter—your wardrobe should do the same. This post may contain affiliate links, read about our editorial promiseSpring isn’t just fall in reverse—it’s still cool, but instead of bracing for the cold, we’re looking forward to the heat. Mornings might be crisp, afternoons can get warm, and by evening, you’re dodging rain or dealing with humidity.
Live Action Getup: A Sweatshirt, Sneakers, and Just Enough Structure

1 month ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseThis Getup lands in that ideal middle ground—relaxed but pulled together, casual but not careless. The structure is subtle, but it’s there, making sure the sweatshirt-and-sneakers combo doesn’t feel like something you just threw on. Start with the foundation: the pants. These are a modern, budget-friendly take on the OG-107 military fatigue, a workwear classic first issued to U.S. troops in the ’50s.
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable

1 month ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseBuying better clothes doesn’t mean buying expensive clothes—it means knowing when to strike. Huckberry usually plays in a higher price bracket, but right now, with an extra 15% off already discounted pieces, you can grab well-made, good-looking menswear for prices that compete with what you’d normally find at Banana Republic. The difference?