Primer

5 days ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseNike’s summer sale is packed with heavy hitters and low-key essentials, but not all deals are worth it. I went through the current lineup and pulled the pairs that actually make sense to buy—whether for the style, the quality, or just how much you’re saving. These are sneakers you’ll actually wear, not just stash in your closet. Clean designs and prices that beat most outlet finds.

1 week ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseThis outfit nods to the kind of style you see from your favorite European menswear influencers, a way of dressing where things are simple, well-fitting, and put together without leaning formal. The ones who always look sharp without wearing anything loud. They mix soft tailoring, vintage watches, worn-in denim, and handmade shoes like it’s second nature.

1 week ago | primermagazine.com | Moreno Zugaro

This post may contain affiliate links, read about our editorial promiseLife isn’t a one-way street. No matter how far you’ve followed one path, you can always choose another. Yes, even when you feel like you messed up beyond saving. For most men, at least one of the following is true: You’re stuck in a dead-end job, your body looks and feels like a few pounds of butter dropped on the kitchen floor, and your relationship – if existent – is a source of frustration rather than happiness.

2 weeks ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseSome outfits are built for standing out. This one’s built for standing up to whatever Saturday throws at you—coffee first, dog park later, maybe tacos and a bookstore somewhere in between. A lived-in chore coat gives structure without being stiff, and the mix of warm-weather neutrals and retro-leaning sneakers keeps things relaxed but coordinated. This isn’t one of those outfits that needs constant adjusting.

3 weeks ago | primermagazine.com | Andrew Snavely

This post may contain affiliate links, read about our editorial promiseA lot of guys start wondering about shoe construction once they’ve moved past their first round of disposable dress shoes. You know the ones—look decent enough out of the box, but after six months the sole peels or the leather creases like paper. That question comes up: What makes some shoes hold up for years, while others seem to age overnight? And is it directly related to price?