Profluence

1 week ago | profluence.com | Andrew Petcash

Two new SportsTech reports recently came out. I spent hours dissecting them, so you don’t have to. If there’s anything I’ve come to learn in sports…This is an AMAZING time to be building in the industry. Let’s Dive In 👇Tracxn has some interesting data that has internally sparked a lot of debate. They have over 20,000 sports companies listed (with roughly ~15% of them funded).

3 weeks ago | profluence.com | Andrew Petcash

After watching NFL punter-turned-popular-sports-media-personality Pat McAfee get choked out on Netflix’s Monday Night Raw…I’m convinced the entire world is starting to resemble a WWE storyline. And probably because it is:Politicians going on comedian podcasts. TikTok pranksters launching 8-figure CPG brands. 10% of U.S. women aged 18–24 now on OnlyFans. New sports leagues and investment funds popping up weekly. Creators having more cultural weight than Holleywood celebs.

1 month ago | profluence.com | Andrew Petcash

Sports used to be a trophy asset — now it’s a growth asset focused on monetization, operating leverage, and exit potential. In the last 12 months alone, we’ve seen new growth funds emerge and big private equity players launch sports verticals:Ryan Smith, owner of the Utah Jazz, launched Halo Experience, aiming to raise $1B+ for sports and adjacent investments. Norwest Venture Partners (backers of Uber, Calm, & Opendoor) joined a $300M round in Playfly Sports, and is interested in doing more deals.

1 month ago | profluence.com | Andrew Petcash

Every day, there seems to be a launch of a new sports league. And while a handful will go on to succeed…This has attracted builders who see the need to help support them with technology. Pick-and-shovel companies will breed massive wins in sports. Let’s Dive In 👇The idea of “picks and shovels” comes from the California Gold Rush in the 1800s. Thousands of people rushed west to dig for gold. A few struck it rich. Most walked away with nothing. But the real winners?

1 month ago | profluence.com | Andrew Petcash

Team values are at all-time highs across traditional sports leagues (e.g., the Boston Celtics sold for $6.1 billion). And with private equity now entering the space — the momentum behind franchise values won’t be slowing down anytime soon. Here is a fascinating chart showcasing sports teams vs the S&P 500:Today, we’ll explore what’s driving this appreciation, where the space is headed, and some more data-driven insights.