Review of Optometric Business

Optometric Business Review is a digital magazine aimed at helping optometrists effectively run and enhance their practices as businesses. In today's world, optometrists need to see their clinical work as part of a larger business operation. When a practice thrives financially, it opens up opportunities for improved clinical care, such as hiring additional staff, acquiring advanced equipment, or even expanding the practice's physical space.

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How Setting Effective Goals for Opticians Increased Our Second-Pair Sales by 75%

3 weeks ago | reviewob.com | Andrew Bruce

Effective goals for opticiansBy Andrew Bruce, LDO, ABOM, NCLEM, FCLSAApril 2, 2025As an optician, I learned that setting effective goals is crucial for driving success in our practices. In my experience, implementing targeted goals not only boosts sales, but also enhances the overall patient experience. Here’s how I’ve navigated this process and the tangible results we’ve achieved, including a 75 percent increase in second-pair sales.
Fighting Yet Another Not-a-Doctor Bill

1 month ago | reviewob.com | Margery Weinstein

Fighting new not-a-doctor billCory J. Lappin, OD, MS, FAAOMarch 26, 2025I really wanted to write about a clinical topic this week, but, alas, I unfortunately have to dredge up a matter that should be long dead instead: another not-a-doctor bill, this time introduced in the state of Florida.
The Practice Setting Empowering Me to Embrace Innovation & Professional Growth

1 month ago | reviewob.com | Michael Bernstein |Margery Weinstein

Target Optical: Fueling innovation and professional growth for ODsBy Michael Bernstein, OD March 12, 2025I first became a Target Optical doctor in 2012 when I joined as an employed associate for six months. In April 2013, I was offered the opportunity to take over the sublease, marking the beginning of my journey toward independent practice.
Just Released: The Changes and Challenges in the Optometric Workforce, a Report From Women In Optometry

1 month ago | reviewob.com | Kristen Dalli

February 26, 2025Women In Optometry (WO) has released a new report that reviews some of the changes and challenges facing the optometric profession. Supported by Alcon, the 20-page report, Changes & Challenges: The Evolving Optometric Workforce, includes data insights, personal experiences and perspectives about optometry’s future.
New Research: Purchase Factors Driving Online Contact Lens Searches

2 months ago | reviewob.com | Margery Weinstein

Contact lens purchase factors and consumer search trendsFeb. 26, 2025New research from the Contact Lens Institute (CLI) indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65 percent of top 20 query volumes.
ROI of Growing My Dry Eye Center: A Journey of Success and Patient Care

2 months ago | reviewob.com | Maria Sampalis |MAria sampalis

Dry eye center growth strategies for optometristsBy Maria Sampalis, ODFeb. 19, 2025When I established The Dry Eye Center of RI in 2020, I aimed to create a dedicated space within Sampalis Eye Care to attract new patients seeking specialized dry eye treatments. By branding it separately, I was able to draw attention to the services we offer, which include intense pulsed light (IPL) treatments, gland extraction, meibomian gland imaging, tear meniscus analysis and a range of products for sale.
How to Spot a Great Optician During Interviews

2 months ago | reviewob.com | Andrew Bruce

Qualities of a great opticianBy Andrew Bruce, LDO, ABOM, NCLEM, FCLSAFeb. 19, 2025As someone who has spent years in the eyecare profession, I learned that hiring the right optician is crucial for delivering exceptional patient care. Here is what makes a great optician, how to identify those qualities in candidates, and the essential questions to ask during interviews. What Qualities Make a Great Optician? First and foremost, a great optician must possess excellent communication skills.
AI-Powered EHR & PM Technology Now Offers Payment Processing

2 months ago | reviewob.com | Margery Weinstein

Feb. 12, 2025Barti Software, an EHR and practice management solution for eyecare providers, officially launched Barti Payments – a streamlined payment processing solution intended to make it easier for practices to get paid faster with minimal effort. This addition is designed to simplify checkout, lower processing fees and eliminate the need for manual financial reconciliation—allowing practices to focus on patient care while maintaining a seamless revenue flow.
4 Consultancies Join to Offer Practice Performance Services

2 months ago | reviewob.com | Margery Weinstein

Feb. 12, 2025In a move set to redefine the way optometry practices receive support, four companies — Practice Compliance Solutions, CodeSAFEPLUS, Practice Resource Management and EyeCode Education — have come together to form Practice Performance Partners.
Review of Optometric Business

2 months ago | reviewob.com | Margery Weinstein

Sponsored ContentD4Y marketing for optometry practicesBy Margery WeinsteinEditor-in-ChiefReview of Optometric BusinessJan. 29, 2025Optometry practices continually seek innovative solutions to enhance their services and connect with patients. One of those solutions for Litchfield Eye Center is DONE4YOU® Marketing (D4Y).