Review of Optometric Business
Optometric Business Review is a digital magazine aimed at helping optometrists effectively run and enhance their practices as businesses. In today's world, optometrists need to see their clinical work as part of a larger business operation. When a practice thrives financially, it opens up opportunities for improved clinical care, such as hiring additional staff, acquiring advanced equipment, or even expanding the practice's physical space.
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Articles
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2 weeks ago |
reviewob.com | Margery Weinstein
Evaluating the public’s trust in AI in health careMay 28, 2025Artificial intelligence (AI) is touching our lives in numerous ways these days, mostly for the better, many of us would say. When it comes to health care, though, skepticism may be growing, according to two papers recently published in JAMA Network Open. Maurie Markman, MD, recently synthesized the findings of these papers in an article that appeared on May 21 on Medscape.
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2 weeks ago |
reviewob.com | Andrew Bruce
Creating a highly profitable opticalBy Andrew Bruce, LDO, ABOM, NCLEM, FCLSAMay 21, 2025As someone who has spent decades in the optical industry, I have seen firsthand how the right layout and product selection can dramatically boost sales and enhance patient satisfaction. Here are insights into the essential features of a successful optical, the impact of layout changes, and how these elements can lead to increased profitability.
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2 months ago |
reviewob.com | Andrew Bruce
Effective goals for opticiansBy Andrew Bruce, LDO, ABOM, NCLEM, FCLSAApril 2, 2025As an optician, I learned that setting effective goals is crucial for driving success in our practices. In my experience, implementing targeted goals not only boosts sales, but also enhances the overall patient experience. Here’s how I’ve navigated this process and the tangible results we’ve achieved, including a 75 percent increase in second-pair sales.
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2 months ago |
reviewob.com | Margery Weinstein
Fighting new not-a-doctor billCory J. Lappin, OD, MS, FAAOMarch 26, 2025I really wanted to write about a clinical topic this week, but, alas, I unfortunately have to dredge up a matter that should be long dead instead: another not-a-doctor bill, this time introduced in the state of Florida.
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Mar 8, 2025 |
reviewob.com | Michael Bernstein |Margery Weinstein
Target Optical: Fueling innovation and professional growth for ODsBy Michael Bernstein, OD March 12, 2025I first became a Target Optical doctor in 2012 when I joined as an employed associate for six months. In April 2013, I was offered the opportunity to take over the sublease, marking the beginning of my journey toward independent practice.
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