Sales and Marketing Management

1 week ago | salesandmarketing.com | Jonathan Milne

Adopting artificial intelligence (AI) is not about picking the right tools and technologies, it actually requires a shift in thinking. The people who will succeed in AI are not just technologists; they have a particular set of traits. They are curious, use systems-thinking and understand the importance of starting with “why” instead of “what” or “how.” And, yes, they commonly have a growth mindset, as they are always curious to learn new things.

2 weeks ago | salesandmarketing.com | Paul Nolan

Gallup reports workplace disengagement is at a 10-year low, with only 31% of employees reporting they are engaged. And the disengaged are leading the disengaged, as only 31% of managers also reported being engaged in their work. We used Google’s NotebookLM, and AI-driven tool, to generate this conversation about Paul Nolan’s feature story on the “workplace mattering deficit,” and how non-cash rewards can help fix it.

3 weeks ago | salesandmarketing.com | Paul Nolan

Rewarding stellar workplace performance requires more than boosting the numbers on workers’ paychecks. True employee engagement begins by establishing a strong corporate culture — and corporate culture has seen better days. Gallup reports that   last year, with only 31% of employees reporting they are engaged. The percentage of actively disengaged employees hit 17%, a level also not seen since 2014. The Gallup survey measures 12 engagement elements.

3 weeks ago | salesandmarketing.com | Paul Nolan

Finding the sweet spot is an objective in many aspects of business spending. In designing incentive programs, not allocating enough budget can result in lack of enthusiasm among participants that causes a company to fall short of a program’s objectives. Conversely, overspending on rewards can erode ROI to such a degree that it becomes difficult to justify the proper budget for any subsequent campaigns.

1 month ago | salesandmarketing.com | Paul Nolan

A lot has changed since Marc Matthews began creating incentive travel packages more than 40 years ago. The founder and CEO of Pulse Experiential Travel says a round of golf and a gala dinner doesn’t thrill many of today’s top performers. They want experiences they can’t purchase for themselves – and Matthews delivers. Did you know you can get your reward recipients into Elton John’s Oscars viewing party?