Sales and Marketing Management

4 days ago | salesandmarketing.com | Paul Nolan

Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain.

2 weeks ago | salesandmarketing.com | Paul Nolan

What level of spending drives engagement in non-cash recognition and incentive programs? The Incentive Research Foundation surveyed 500 employees and channel partners to find out. It turns out effective reward values are dependent on multiple factors, including employee role and salary. And reward value isn’t the only determinant of success with a recognition program.

1 month ago | salesandmarketing.com | Jonathan Milne

Adopting artificial intelligence (AI) is not about picking the right tools and technologies, it actually requires a shift in thinking. The people who will succeed in AI are not just technologists; they have a particular set of traits. They are curious, use systems-thinking and understand the importance of starting with “why” instead of “what” or “how.” And, yes, they commonly have a growth mindset, as they are always curious to learn new things.

1 month ago | salesandmarketing.com | Paul Nolan

Gallup reports workplace disengagement is at a 10-year low, with only 31% of employees reporting they are engaged. And the disengaged are leading the disengaged, as only 31% of managers also reported being engaged in their work. We used Google’s NotebookLM, and AI-driven tool, to generate this conversation about Paul Nolan’s feature story on the “workplace mattering deficit,” and how non-cash rewards can help fix it.

1 month ago | salesandmarketing.com | Paul Nolan

Rewarding stellar workplace performance requires more than boosting the numbers on workers’ paychecks. True employee engagement begins by establishing a strong corporate culture — and corporate culture has seen better days. Gallup reports that   last year, with only 31% of employees reporting they are engaged. The percentage of actively disengaged employees hit 17%, a level also not seen since 2014. The Gallup survey measures 12 engagement elements.