SBC NEWS

5 days ago | sbcnews.co.uk | Craig Davies

Fully supporting partners at every stage of their journey – no matter what that looks like – is what sets Clever Advertising head and shoulders above the competition, says Chief Commercial Officer André Machado. This idea was at the heart of a recent discussion at SBC Summit America, where the importance of genuinely helping clients reach ambitious goals dominated the conversation.

1 week ago | sbcnews.co.uk | Jessie Sale

Bet365 has become the official sports betting partner of Chicago Sky as the British bookmaker continues to pursue its US growth journey. The company’s logo will be displayed around the home of the Women’s National Basketball Association (WNBA) team. It will appear behind the basket on the north end of the court, along with the center pole pad on both home and visiting team baskets. Bet365branding will also be featured on social media, broadcast, digital and in-arena promotional marketing products.

1 week ago | sbcnews.co.uk | Jessie Sale

Yolo Investments has reached its €100m target for its Fund II investment fund, signalling the closure of its fundraising campaign despite tough market conditions. The figure comprises investment from a network of 23 external, totalling €50m in external capital, while the Estonian-based Yolo Group made up the rest of the €100m with a €50m pledge itself. Tim Heath, GP at Yolo Investments, commented: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target.

1 week ago | sbcnews.co.uk | Craig Davies

When does a brand truly become a brand? Should operations exist across multiple jurisdictions, this could be a familiar question. For Soft2Bet, this primarily revolves around resonating with users, which could deliver its own conundrum.

1 week ago | sbcnews.co.uk | Jessie Sale

Dominican Republic President Luis Abinader has introduced a new bill that proposes the creation of a new regulatory authority that will oversee all gambling and betting activities. The proposal, sent to the National Congress this week, also places heavy emphasis on tax collection whilst creating a new General Directorate of Gaming (DGJA) under the Ministry of Finance, which will look at registration, control, oversight and licensing.