Shanken News Daily

Dec 27, 2023 | shankennewsdaily.com | González Byass |Tio Pepe |González Byass Aims

Amid Retail Growth, González Byass Aims For On-Premise, National Account Expansion December 27, 2023 Spain’s González Byass has made a concerted effort to up its profile in the U.S. market in recent years, with volume now above 150,000 cases, led by Spanish wine brands like Rioja’s Beronia and Vilarnau Cava, as well as Chilean labels like Veramonte and Primus.

Nov 10, 2023 | shankennewsdaily.com | La Marca

News Briefs for November 10, 2023 November 10, 2023 •Diageo has opened the Bulleit Limitless Lounge, a new experiential marketing initiative supporting the American whiskey brand. The first iteration of the experience is located in downtown Los Angeles and contains four scenes: Nature, Art, Imagination, and Music, all created in partnership with design studio Optical Animal.

Nov 9, 2023 | shankennewsdaily.com | La Marca

Prosecco Boosts Growth For Sparkling Wine, Led By La Marca, Mionetto November 9, 2023 After 13 consecutive annual gains, total sparkling wine consumption fell in the U.S. last year for the first time since the global financial crisis of 2008, according to Impact Databank. But sparkling brands look to rebound this year, as Prosecco from Italy remains buoyant.

Nov 9, 2023 | shankennewsdaily.com | La Marca

Brown-Forman Launches New Jack Daniel’s Campaign November 9, 2023 Brown-Forman has debuted a new campaign for Jack Daniel’s Tennessee Whiskey, “In the Moment.” The campaign, created with Energy BBDO, features AC/DC’s Back in Black as its soundtrack, accompanying black and white imagery directed by Omar Jones and starring musicians like Este Haim, Christone “Kingfish” Ingram and St. Vincent.