Simon Sinek

1 month ago | simonsinek.com | Simon Sinek

We all know how to do something completely new if we absolutely have to. When we or a family member is diagnosed with an illness, for example, we talk to doctors and do research and become quite well-versed in the relevant medical science. If we do a renovation to our home, we become quite fluent in construction terms. In both cases, we wouldn’t seek out this knowledge or even think we could learn it as quickly as we do until we have to learn it. And we do more than learn it.

Feb 4, 2025 | simonsinek.com | Simon Sinek

When I was in college I had to make a choice, did I want to do a thesis project or not? I like research, I like learning and I like difficult problems. But I ended up deciding not to do a thesis project for one simple reason: 100 pages sounded like a lot of writing and—this is a little embarrassing—I was too lazy to do that work. Flash forward a bunch of years and turns out I’m an author now.

Nov 26, 2024 | simonsinek.com | Simon Sinek

It’s hard enough that we have to talk about our strengths to others, but our weaknesses? That’s just the worst. Even more confounding, we’re only asked to talk about our weaknesses and our strengths in an interview, but after we get the job, we’re rarely ever asked to talk about what makes us so great again. Our weaknesses, however, seem to come up in every time we make a mistake or something goes wrong.

Nov 5, 2024 | simonsinek.com | Simon Sinek

On this particular night, Michael ordered the soup. “Is it vegetable stock or chicken stock?,” he asked the waitress. “Vegetable,” she replied. “Are you sure,” Michael said, “I can’t have it if it’s chicken based.” “It’s vegetable,” replied the waitress again confidently. My friend Michael is a strict vegetarian. He loves going out for dinner with his friends and never complains. He can always find something to eat, he says.