Snobette News

Stay updated with the latest news, financial insights, and social media trends in the streetwear and sneaker industry, curated by Lois Sakany, Editor-in-Chief of Snobette.

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Interview: What Nike’s Amazon Pivot Looks Like To A 3P Seller

1 week ago | snobette.substack.com | Lois Sakany

Nike made headlines last week when it announced it would resume a direct relationship with Amazon, with the partnership set to launch in July. Ahead of the launch, Amazon is alerting third-party sellers that certain products will be pulled starting July 19, 2025. While it didn’t generate the same buzz, Adidas entered a similar direct relationship with Amazon this spring, notifying third-party sellers back in March.
Tyshawn Takes Supreme to Court, Nike’s HON Is Gone, NikeSKIMS Is Late and Skechers Gets Scooped by 3G

3 weeks ago | snobette.substack.com | Lois Sakany

Well this isn’t pretty. Twenty-six-year-old skateboarder Tyshawn Jones, who’s been a member of Supreme’s skate team since he was 13, has sued the retailer for $26 million, claiming he is owed money for the termination of his $1 million-a-year sponsorship deal, as well as damages to his reputation.
Adidas Pops Off, Nike Memes A Classic And Retail Shape Shifts

1 month ago | snobette.substack.com | Lois Sakany

Adidas reported Q125 earnings yesterday, with quarterly results that were mainly in line with expectations. The company’s outlook on profit, however, came up a touch short and the company also warned about the potential of bumpier days ahead should Donald Trump stick by tariff increases he announced earlier this month.
Nike News: Execs Exit, Lawsuit Over DTC Reveals Issues And Starfish Docs Unsealed

2 months ago | snobette.substack.com | Lois Sakany

I started this note on a Tuesday with a single Nike-related news story, but in the lead up to the company reporting its highly-anticipated third-quarter earnings (today at 4:00 PM EST), three additional stories surfaced. Rather than go too deep into analysis of any one story, I’m going to chop them down and organize them with bullets.
Nike And Skims Shake The Table!

Feb 18, 2025 | snobette.substack.com | Lois Sakany

Nike and Skims turned heads today with news they are creating NikeSKIMS, a collaborative brand that will launch in the spring. Unlike a one-off collaboration, this effort not only includes a new logo but is also a long-term deal that positions the combined brand under the Nike umbrella akin to Adidas’ deals with Stella McCartney and Fear of God Athletics. News of the partnership was first reported yesterday by Puck News reporter Lauren Sherman.
The Newton Effect: Nike's Reset Rattles Adjacents

Jan 14, 2025 | snobette.substack.com | Lois Sakany

A Blank Canvas: Converse is closing its flagship location at 560 Broadway in SoHo on January 18th, according to a source who asked to remain off the record. The two-story, 10,000-square-foot location was Converse’s largest location globally. Converse first occupied the space in 2010, and six years later the brand invested in a major renovation project which added additional space and a customization bar.
ComplexCon 2024 Steps Up For Las Vegas Debut

Nov 26, 2024 | snobette.substack.com | Lois Sakany

ComplexCon made its Las Vegas debut this year, leaving behind the Long Beach Convention Center in Long Beach, California, where it had staged the event since its debut in 2016. I’ve attended every single ComplexCon and while I think nothing will compare to the bright-eyed awesomeness of years one and two, there’s no denying that organizers stepped up their game this year and created an event that matched Las Vegas’ love of the new, bright and shiny.
HighSnob Step Backs, The SOTY All-Male Panel Debate, Nike Newness And WWW's Magical Year

Nov 11, 2024 | snobette.substack.com | Lois Sakany

Zalando-owned HighSnobiety has laid off approximately 12 people this past Monday, according to reporting by Puck News reporter Lauren Sherman. The cuts reportedly wiped out much of the New York editorial staff where the executive editor, fashion market editor, two social media editors, a commerce editor and the head of talent were all chopped. Additional layoffs are expected to come in Europe next week.
Earnings: VF Corp, Crocs, Adidas, Decker And Skechers

Nov 2, 2024 | snobette.substack.com | Lois Sakany

VF Corp. surprised all of Wall Street with Q2 numbers that were less negative than expected. The results were all the more sweet because they came on the heels of a couple of not nice downgrades just prior to earnings, a push and pull dynamic that caused the stock to pop a woo-woo 17% following the announcement. It feels like just yesterday (it was actually exactly a year ago) that VF Corp. and Vans were down so bad that I was on the precipice of feeling sorry for the company.
Nike, Nike, Nike!

Oct 21, 2024 | snobette.substack.com | Lois Sakany

The Era of Headlines Playing Off Elliott’s Last Name Is Upon Us: CEO Elliott Hill’s reign has begun at Nike, and everybody is extra keen on observing all the tea leaves pointing at a new way forward for the brand, so what follows are some items that appear to be signaling changes ahead.