Spa Executive

Discover articles covering the newest trends and treatments in the spa industry, along with features on stunning properties and the latest updates. Gain valuable insights and tips to tackle the everyday challenges faced by leaders in the wellness sector. Stay informed about emerging technologies that can enhance your business.

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The psychology of managing difficult customers in your spa | Spa Executive

1 month ago | spaexecutive.com | Elizabeth Bromstein

When faced with a difficult customer, spa staff can use psychological strategies to de-escalate conflicts and steer conversations toward a positive resolution. In luxury spas, guests expect exquisite service and nothing less than perfection. Spas are places of relaxation and indulgence, and when something disrupts that — whether it’s a scheduling issue, a perceived lack of attentiveness, or an unexpected outcome — guests may react emotionally.
Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel. | Spa Executive

1 month ago | spaexecutive.com | Elizabeth Bromstein

We spoke with Paul Hawco, Executive Global Director of Integrated Wellbeing at Banyan Group, about wellness philosophy, future plans, and evolving preferences in luxury travel. Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group.
Book4Time wins third ISPA Innovate Award

1 month ago | spaexecutive.com | Elizabeth Bromstein

Agilysys’ Book4Time software was awarded its third ISPA Innovate Award at the ISPA annual conference. Agilysys’ Book4Time spa software solution received the 2024 ISPA Innovate Award when the ISPA organization hosted its annual conference and expo March 11 – 13, 2025 at The Broadmoor in Colorado Springs, Colorado. This is Book4Time’s third ISPA Innovate Award. Agilysys acquired Book4Time, a spa software company based in Canada, in August, 2024.
USA & Canada to host first Sauna Aufguss WM championship events

1 month ago | spaexecutive.com | Elizabeth Bromstein

Sauna Aufguss events in Canada and US will determine the top sauna masters who will go on to represent Team USA at the Aufguss WM World Championships in Verona, Italy. For the first time, in 2025, the United States and Canada will host national Aufguss WM competitions, bringing the high-energy, theatrical sauna ritual to North American audiences in a competitive format.
Featured property: Banyan Tree Veya Valle de Guadalupe

1 month ago | spaexecutive.com | Elizabeth Bromstein

Banyan Tree Veya Valle de Guadalupe offers a serene escape where nature and wellness converge, inviting guests to unwind and reconnect in a setting of understated elegance. Nestled in the hills Mexico’s renowned wine country, Banyan Tree Veya Valle de Guadalupe is an oasis of wellness and relaxation. This luxury retreat offers a serene escape where nature and wellness converge, inviting guests to unwind and reconnect in a setting of understated elegance.
Number of $1000 a night hotels has tripled around the world

1 month ago | spaexecutive.com | Elizabeth Bromstein

The number of $1000-a-night hotels around the world has jumped significantly, with big increases in Europe and the US. In recent years, the global hospitality industry has witnessed a significant increase in the number of hotels commanding average daily rates (ADR) of more than $1,000 per night. This trend underscores the robust demand for luxury accommodations and the willingness of high-end travelers to invest in premium experiences.
The hidden costs of emotional labor for hotel employees | Spa Executive

1 month ago | spaexecutive.com | Elizabeth Bromstein

Guests expect excellent, personalized, and memorable service and experiences, which involves emotional labor, the process of managing emotions to align with workplace expectations. We all know that working in a hotel or spa requires more than just simple guest interactions and meeting basic job requirements, particularly when it comes to luxury and award-winning properties.
Featured property: Bvlgari Hotel Tokyo

2 months ago | spaexecutive.com | Elizabeth Bromstein

Bvlgari Hotel Tokyo is associated with a pink diamond, in honor of the beauty and harmony rooted in Japanese culture and of the pink cherry flowers blossoming during Sakura season. Bvlgari Hotel Tokyo opened in April, 2023, as the first Bvlgari hotel in Japan, and the eighth ‘gem’ of the Bvlgari Hotels & Resorts Collection. This month Bvlgari Spa at Bvlagri Hotel Tokyo was awarded Five Stars by Forbes Travel Guide.
6 creative yield management strategies for spas, hotels & resorts | Spa Executive

2 months ago | spaexecutive.com | Elizabeth Bromstein

Some creative yield management approaches that go beyond conventional demand-based pricing models. Effective yield management isn’t just about dynamic pricing (as much as we do love dynamic pricing). It’s about optimizing revenue in ways that enhance the guest experience. By leveraging innovative strategies, spas, hotels, and resorts can maximize revenue across multiple touchpoints without resorting to discounting, which can damage brand reputation and erode profitability.
The sound science of sound healing

2 months ago | spaexecutive.com | Elizabeth Bromstein

Emerging evidence suggests that sound healing could provide a low-cost, non-invasive alternative to conventional treatments, particularly for stress, chronic pain, and neurological conditions. Sound has long been used as a tool for relaxation, healing, and emotional well-being, and modern research is shedding new light on its physiological and psychological effects.