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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
When faced with a difficult customer, spa staff can use psychological strategies to de-escalate conflicts and steer conversations toward a positive resolution. In luxury spas, guests expect exquisite service and nothing less than perfection. Spas are places of relaxation and indulgence, and when something disrupts that — whether it’s a scheduling issue, a perceived lack of attentiveness, or an unexpected outcome — guests may react emotionally.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
We spoke with Paul Hawco, Executive Global Director of Integrated Wellbeing at Banyan Group, about wellness philosophy, future plans, and evolving preferences in luxury travel. Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
Agilysys’ Book4Time software was awarded its third ISPA Innovate Award at the ISPA annual conference. Agilysys’ Book4Time spa software solution received the 2024 ISPA Innovate Award when the ISPA organization hosted its annual conference and expo March 11 – 13, 2025 at The Broadmoor in Colorado Springs, Colorado. This is Book4Time’s third ISPA Innovate Award. Agilysys acquired Book4Time, a spa software company based in Canada, in August, 2024.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
Sauna Aufguss events in Canada and US will determine the top sauna masters who will go on to represent Team USA at the Aufguss WM World Championships in Verona, Italy. For the first time, in 2025, the United States and Canada will host national Aufguss WM competitions, bringing the high-energy, theatrical sauna ritual to North American audiences in a competitive format.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
Banyan Tree Veya Valle de Guadalupe offers a serene escape where nature and wellness converge, inviting guests to unwind and reconnect in a setting of understated elegance. Nestled in the hills Mexico’s renowned wine country, Banyan Tree Veya Valle de Guadalupe is an oasis of wellness and relaxation. This luxury retreat offers a serene escape where nature and wellness converge, inviting guests to unwind and reconnect in a setting of understated elegance.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
The number of $1000-a-night hotels around the world has jumped significantly, with big increases in Europe and the US. In recent years, the global hospitality industry has witnessed a significant increase in the number of hotels commanding average daily rates (ADR) of more than $1,000 per night. This trend underscores the robust demand for luxury accommodations and the willingness of high-end travelers to invest in premium experiences.
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1 month ago | 
spaexecutive.com | Elizabeth Bromstein
Guests expect excellent, personalized, and memorable service and experiences, which involves emotional labor, the process of managing emotions to align with workplace expectations. We all know that working in a hotel or spa requires more than just simple guest interactions and meeting basic job requirements, particularly when it comes to luxury and award-winning properties.
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2 months ago | 
spaexecutive.com | Elizabeth Bromstein
Bvlgari Hotel Tokyo is associated with a pink diamond, in honor of the beauty and harmony rooted in Japanese culture and of the pink cherry flowers blossoming during Sakura season. Bvlgari Hotel Tokyo opened in April, 2023, as the first Bvlgari hotel in Japan, and the eighth ‘gem’ of the Bvlgari Hotels & Resorts Collection. This month Bvlgari Spa at Bvlagri Hotel Tokyo was awarded Five Stars by Forbes Travel Guide.
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2 months ago | 
spaexecutive.com | Elizabeth Bromstein
Some creative yield management approaches that go beyond conventional demand-based pricing models. Effective yield management isn’t just about dynamic pricing (as much as we do love dynamic pricing). It’s about optimizing revenue in ways that enhance the guest experience. By leveraging innovative strategies, spas, hotels, and resorts can maximize revenue across multiple touchpoints without resorting to discounting, which can damage brand reputation and erode profitability.
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2 months ago | 
spaexecutive.com | Elizabeth Bromstein
Emerging evidence suggests that sound healing could provide a low-cost, non-invasive alternative to conventional treatments, particularly for stress, chronic pain, and neurological conditions. Sound has long been used as a tool for relaxation, healing, and emotional well-being, and modern research is shedding new light on its physiological and psychological effects.
