Street Fight

Street Fight explores the exciting changes happening in the local marketing landscape. Both new startups and established companies are introducing services that range from local search to mobile marketing, along with essential back-office functions. These new solutions have gradually replaced traditional methods like print advertising, yellow pages, and coupon distribution as key ways to connect with consumers. They also offer better opportunities for tracking return on investment (ROI) and measuring results.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#1406242

India

#190300

Business and Consumer Services/Marketing and Advertising

#590

Traffic sources

Monthly visitors

Articles

Spectrio Transforms Digital Signage

1 month ago | streetfightmag.com | George Wolf

In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and adaptive as the digital ones consumers interact with daily.
LG Ad Solutions and Amazon Publisher Services

2 months ago | streetfightmag.com | George Wolf

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct on Amazon DSP, offering advertisers and agencies streamlined access to high-quality, brand-safe content with...
Setting the Record Straight on Curation

2 months ago | streetfightmag.com | Howard J. Luks |PubMatic improves outcomes

Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for it, and spell out guidelines and best practices is understandable—yet also challenging. But curation is more than a buzzword or fad. It’s an important evolution in programmatic trading that, when managed correctly, benefits the entire ecosystem.
AI Search & Intelligence Agent |Street Fight

2 months ago | streetfightmag.com | George Wolf

Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how they rank, and how they compare to competitors.
Social-First, Tech-Driven, Highly Adaptable

Mar 7, 2025 | streetfightmag.com | George Wolf

In today’s rapidly evolving digital landscape, a new breed of businesses is emerging. These businesses are rewriting the playbook by prioritizing social media, embracing advanced technologies like artificial intelligence (AI), and maintaining agility in the face of uncertainty.
Kevel + Nexta, New Retail Media Capabilities

Feb 14, 2025 | streetfightmag.com | George Wolf

Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a full-stack solution for managing both on-site and off-site advertising.
The Big Picture| Street Fight

Feb 11, 2025 | streetfightmag.com | George Wolf

Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, and engage customers more effectively.
Unlocking Consumer Behavior |Street Fight

Feb 7, 2025 | streetfightmag.com | George Wolf

Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences across the US.
TikTok & the Future of Social Media Marketing

Jan 20, 2025 | streetfightmag.com | George Wolf

As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an executive order delaying the enforcement of the ban.
Navigating the US TikTok Ban

Jan 17, 2025 | streetfightmag.com | George Wolf

As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For many, TikTok has been a cornerstone of consumer engagement and brand growth. But in the face of these changes, there are actionable ways to adapt and thrive.