Sword and the Script

Located in Atlanta, Georgia, Sword and the Script Media, LLC is a veteran-owned public relations firm that specializes in the business-to-business (B2B) sector. Our goal is to create effective, sustainable, and repeatable strategies for public relations, content marketing, and social media. What sets us apart is our belief that marketing should serve a purpose. We understand that helpful marketing strategies are more successful than those that simply promote without providing value.

National, Trade/B2B

English

Blog

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Global

#2568054

United States

#1144381

Business and Consumer Services/Marketing and Advertising

#3653

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Articles

Chatting with the robots inside PR software [PR tech summary no. 62]

5 days ago | swordandthescript.com | Frank Strong

Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalistsGenerative AI is changing search. For example, traditional search was built on backlinks. Google understood before anyone else that links (or backlinks) on the web were a vote of confidence for the content. The more links you had, the more likely it was that the content was useful and relevant. In contrast, generative AI is built on language.
5 ways generative AI is changing organic search traffic in B2B marketing

1 week ago | swordandthescript.com | Frank Strong

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search enginesIt seems to me that one of the biggest ways generative AI is changing human behavior is speed. It’s a useful tool for getting up to speed on a new topic quickly. I often find the follow-up questions AI presents along with its answer to be very helpful.
Sword and the Script

1 week ago | swordandthescript.com | Frank Strong

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
Another survey of CMOs shows hope for marketing budgets, with two caveats

2 weeks ago | swordandthescript.com | Frank Strong

Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentumOver the last couple of years, “marketing teams had to be scrappy and creative with their strategies or curtail their ambitions.” Marketing simply hasn’t had the budget to do anything else. I like to think of it as the greatest experiment in marketing measurement ever.
PR advice for those open letters and those marked up responses

3 weeks ago | swordandthescript.com | Frank Strong

Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance The open letter has become a go-to PR response. Such letters are usually addressed to one person, say the head of an institution, but are written for the masses. The purpose isn’t to deliver a message, but to galvanize support.
Sword and the Script

3 weeks ago | swordandthescript.com | Frank Strong

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
Marketing budgets, as a percentage of revenue, are recovering, CMO survey says

1 month ago | swordandthescript.com | Frank Strong

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. It’s good to see because it’s long overdue. It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some.
10 statistics that drive home why business needs to refocus on trust

1 month ago | swordandthescript.com | Frank Strong

When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trustTrust from customers has never been a given in business. It’s always been necessary to work on building trust. But that need has increased, as distrust has grown. It used to be marketing and communications from business started with a blank slate. Customers and prospects neither trusted you nor distrusted you – but they’d give you a chance to earn it.
Sword and the Script

1 month ago | swordandthescript.com | Frank Strong

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
Not just seen, but believed: trust is the new mandate for marketing and comms

1 month ago | swordandthescript.com | Frank Strong

Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believedThe lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business if they don’t trust you. It takes more convincing, more touches, and more proof to create a customer. That extra effort drives up costs.