Sword and the Script

Located in Atlanta, Georgia, Sword and the Script Media, LLC is a veteran-owned public relations firm that specializes in the business-to-business (B2B) sector. Our goal is to create effective, sustainable, and repeatable strategies for public relations, content marketing, and social media. What sets us apart is our belief that marketing should serve a purpose. We understand that helpful marketing strategies are more successful than those that simply promote without providing value.

National, Trade/B2B

English

Blog

Outlet metrics

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Ranking

Global

#2568054

United States

#1144381

Business and Consumer Services/Marketing and Advertising

#3653

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Monthly visitors

Articles

Marketing budgets, as a percentage of revenue, are recovering, CMO survey says

1 week ago | swordandthescript.com | Frank Strong

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. It’s good to see because it’s long overdue. It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some.
10 statistics that drive home why business needs to refocus on trust

3 weeks ago | swordandthescript.com | Frank Strong

When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trustTrust from customers has never been a given in business. It’s always been necessary to work on building trust. But that need has increased, as distrust has grown. It used to be marketing and communications from business started with a blank slate. Customers and prospects neither trusted you nor distrusted you – but they’d give you a chance to earn it.
Sword and the Script

3 weeks ago | swordandthescript.com | Frank Strong

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Not just seen, but believed: trust is the new mandate for marketing and comms

1 month ago | swordandthescript.com | Frank Strong

Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believedThe lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business if they don’t trust you. It takes more convincing, more touches, and more proof to create a customer. That extra effort drives up costs.
Study demonstrates that a trusted brand is a prerequisite for organic and paid search

1 month ago | swordandthescript.com | Frank Strong

You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brandIn December of 2023, I fell for a scam published on Google Ads. I was looking for a deal to restart my subscription to The Wall Street Journal (WSJ) and found an enticing one for 90% off. Google ads are paid ads, not organic search results and appear at the top of every search.
Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

1 month ago | swordandthescript.com | Frank Strong

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEOOne of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago – but it’s the startups that seem to be making it a reality. As you’ll see below, two startups that have come out with a chatbot.
The surprising reason marketing leaders get fired

1 month ago | swordandthescript.com | Frank Strong

Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaborationTwo of my favorite hobbies are SCUBA diving and skydiving. Both activities come with certain obvious risks, though I’d insist there’s more risk in your daily commute. That’s not just my opinion either because the statistics prove it. Each sport has a safety organization that documents accidents, compiles data and reports on incidents.
It’s not the success that makes for a good business story, it’s the setbacks

1 month ago | swordandthescript.com | Frank Strong

“All overnight night success takes 10 years.” That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. It famously took Bezos and Amazon close to a decade before it turned into a profit. Today, in 2025, it’s on pace to surpass Walmart in sales, which would make it the largest retailer by that measure, according to The Wall Street Journal. Success often looks like it comes overnight, however, that’s rarely the case.
Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]

2 months ago | swordandthescript.com | Frank Strong

If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!):Are LLMs becoming the new front page for public relations? How can communicators pitch an LLM?
This report on sales messaging might turn B2B marketing upside down

2 months ago | swordandthescript.com | Frank Strong

Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stageThroughout my career in PR and marketing, I’ve always made an extra effort to be aligned with sales. There are several reasons for this. First, sales alignment has been an issue for a very long time. It was a hot topic in the trade media when I first started my career and remains so today.