Frank Strong
Blogger at Sword and the Script
Father. B2B tech. PR+MKTG. MA+MBA. Blogger+Podcaster. SCUBA+Skydiver. Karate+BJJ. Former-Marine+US Soldier (ret.) Go Pats! Astrophysics enthusiast.
Articles
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1 week ago |
swordandthescript.com | Frank Strong
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness“I want them demo-ing the software because when they see the software, they buy it.”That line was said many years ago, but I can still see the CMO saying this to the marketing team. He was speaking about the alignment between sales and marketing the business needed to grow.
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1 week ago |
buff.ly | Frank Strong
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness“I want them demo-ing the software because when they see the software, they buy it.”That line was said many years ago, but I can still see the CMO saying this to the marketing team. He was speaking about the alignment between sales and marketing the business needed to grow.
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2 weeks ago |
swordandthescript.com | Frank Strong
Netline, which develops marketing software for lead generation, is out with the latest edition of its annual data report. It’s based on data processed through their software in 2024. I’m partial to reports like this because they are largely based on the activity around gated content. In other words, it’s behavioral data, unlike surveys, which are based on opinions. That’s important, people often say one thing – what they think you want to hear – but do another.
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2 weeks ago |
swordandthescript.com | Frank Strong
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3 weeks ago |
swordandthescript.com | Frank Strong
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalistsGenerative AI is changing search. For example, traditional search was built on backlinks. Google understood before anyone else that links (or backlinks) on the web were a vote of confidence for the content. The more links you had, the more likely it was that the content was useful and relevant. In contrast, generative AI is built on language.
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Didn’t Gen. Wesley Clark preside over an “air only war” that was considered a “success” in the 1990s?
Southwest had this thing that customers loved and made them unique and different. But management decided to take it away because they've mismanaged the company for years, haven't invested in IT, and we are starving for cash. So, #marketing, PR, go make some messages that dress
How influencer marketing lost its edge https://t.co/Ks8FijcPXj via @fastcompany https://t.co/37yN6wdNgK
