Frank Strong

5 days ago | swordandthescript.com | Frank Strong

Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalistsGenerative AI is changing search. For example, traditional search was built on backlinks. Google understood before anyone else that links (or backlinks) on the web were a vote of confidence for the content. The more links you had, the more likely it was that the content was useful and relevant. In contrast, generative AI is built on language.

1 week ago | monthlymarcom.substack.com | Frank Strong

Cutting employees, whether a reduction in force, reorganization or plain old firing comes with a cost. A study a few years back put that cost at between 1.5x and 3x the position’s salary. The math is straightforward: there’s the cost of recruiting a replacement, the loss of productivity in the interim and the cost of ramp up time as a new employee learns the company, product and market. Yet there may be additional costs to a business when that turnover involves a marketing employee.

1 week ago | swordandthescript.com | Frank Strong

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search enginesIt seems to me that one of the biggest ways generative AI is changing human behavior is speed. It’s a useful tool for getting up to speed on a new topic quickly. I often find the follow-up questions AI presents along with its answer to be very helpful.

1 week ago | swordandthescript.com | Frank Strong

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2 weeks ago | swordandthescript.com | Frank Strong

Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentumOver the last couple of years, “marketing teams had to be scrappy and creative with their strategies or curtail their ambitions.”  Marketing simply hasn’t had the budget to do anything else. I like to think of it as the greatest experiment in marketing measurement ever.