Frank Strong
Blogger at Sword and the Script
Father. B2B Tech. PR+MKTG. MA+MBA. Blogger+Podcaster. Scuba+ Skydiver. Veteran+X-Marine+US Soldier. Ret. Mustang. Critical thinker. Karate+BJJ. PatsNation.
Articles
-
1 week ago |
customerthink.com | Frank Strong
Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stageThroughout my career in PR and marketing, I’ve always made an extra effort to be aligned with sales. There are several reasons for this. First, sales alignment has been an issue for a very long time. It was a hot topic in the trade media when I first started my career and remains so today.
-
1 week ago |
swordandthescript.com | Frank Strong
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believedThe lack of trust that’s emerged in American society is pervasive. It’s woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business if they don’t trust you. It takes more convincing, more touches, and more proof to create a customer. That extra effort drives up costs.
-
2 weeks ago |
swordandthescript.com | Frank Strong
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brandIn December of 2023, I fell for a scam published on Google Ads. I was looking for a deal to restart my subscription to The Wall Street Journal (WSJ) and found an enticing one for 90% off. Google ads are paid ads, not organic search results and appear at the top of every search.
-
3 weeks ago |
swordandthescript.com | Frank Strong
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEOOne of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago – but it’s the startups that seem to be making it a reality. As you’ll see below, two startups that have come out with a chatbot.
-
1 month ago |
dailyprbrief.com | Matt Albasi |Frank Strong |Casey Weldon |Justin Hall
Read some of today's best PR and Comms industry news clips: New report: The State of Work-Life Balance in Journalism 2025 (Muck Rack - March 25, 2025) TV Producers Just Revealed What They Really Want from PR (CommPRO - March 24, 2025) The surprising reason marketing leaders get fired (Sword and the Script - March 25, 2025) Trade associations: PR's secret weapon during tariff battle (PR Daily - March 25, 2025) 5 Key Takeaways from Muck Rack's State of AI in PR Report (PRNEWS - March 24, 2025)...
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 6K
- Tweets
- 53K
- DMs Open
- Yes
RT @MAstronomers: What the Andromeda Galaxy would look like in the night sky if it were brighter 🔆 🌌 https://t.co/qrmBgGvYUc
Statistics on trust: - 23% of Americans trust their government, according to the Partnership for Public Service - 36% of Americans trust the media, according to Gallup - Trust in science remains at all-time low, post-pandemic, according to Pew https://t.co/SWCEep4C8L https://t.co/kFz7s1qrQh
Email open rate benchmarks - by industry. Look at restaurants ! And software emails are at the bottom. https://t.co/1crDW0CCfZ https://t.co/sPIVCvlsj9