TalkCMO

Jun 10, 2024 | talkcmo.com | David Cumberbatch

The Automotive go-to-market model remains in flux. Customers are bewildered, while long-standing dealership franchises face an uncertain future. Yet in a market still striving to deliver a truly customer-centric lifetime experience, dealerships will continue to play a key role in improving customer lifetime value.

May 13, 2024 | talkcmo.com | Kanika Goswami

remIn a 2021 report, How to solve a new equation in the future of work,  Accenture established that location agnostic, a productive and happy workforce directly delivers better bottom lines. According to this, 63% of all high-growth companies and 83% of employees preferred a hybrid working model. Today, three years down the line and two years after the last pandemic restrictions were lifted, the scenario has changed understandably.

May 6, 2024 | talkcmo.com | Kanika Goswami

As technology transforms enterprises, it impacts almost every single business function. In some cases, these functions also transform due to the new business paradigms. A typical example is the Chief Marketing Officer (CMO) leadership- fast becoming digital marketing leadership! However, in another direction, the Chief Revenue Officer (CRO) is taking up a new space with responsibilities that extend beyond marketing and sales.

Apr 2, 2024 | talkcmo.com | Swapnil Mishra

As AI comes front and center for enterprise technologies, it also makes its way into marketing stacks. The best possible revenue and growth driver will be AI in B2B marketing. The overarching goal of B2B demand marketing is to provide personalized, contextual experiences that significantly enhance customer experience and increase audience engagement. To achieve this, marketers must navigate third-party tools and use data-driven, valuable insights, multiple delivery channels, and more.

Mar 4, 2024 | talkcmo.com | Swapnil Mishra

Businesses are no longer just trying to reach out to customers. They are also trying to provide them with a memorable experience. Algorithmic marketing is the key to accomplishing this. Consumer behavior is becoming more complex today, and data is growing exponentially. Marketers must recognize patterns and make informed real-time decisions. With customers demanding increasingly personalized outreach and products, marketers are working with more accurate data for their strategies.