Umme Sutarwala

Sep 11, 2024 | itsecuritywire.com | Umme Sutarwala |management. Previously

Security is an ever-present challenge for IT infrastructures. Firms are increasingly migrating to the cloud. Security leaders need to stringently evaluate the cloud security posture of the infrastructures they are planning to adopt. Here are some essential points that the CISO should address for effective cloud security evaluation. Is there a clear cloud security policy? Cloud security policies should include enforceable guidelines and protocols. This is intended to protect cloud resources.

Feb 21, 2024 | sprinklr.com | TeamsCpgfinancial RetailTechnology TelecommunicationsTravel |Umme Sutarwala

You’ve spent hours crafting the ideal social media post, only to discover a glaring error after hitting "Publish." What do you do? Such mistakes can prove costly, that's why an efficient social media approval workflow is vital to ensure that none of your posts ever harm your brand reputation. To ensure your social media content aligns with your brand guidelines and meets regulatory necessities, it’s crucial to have an efficient approval workflow in place.

Feb 8, 2024 | sprinklr.com | Umme Sutarwala

In the digital marketing sphere, influencer marketing has become a prominent topic of discussion. More and more brands are leveraging influencers to promote their products and services. Are you familiar with the data supporting this trend? In this article, we'll explore 25 key statistics in influencer advertising and marketing, crucial for every knowledgeable marketer.

Jan 31, 2024 | sprinklr.com | Umme Sutarwala

Every savvy social media manager knows how important it is to stay on top of trends.  Research shows that more than 2 billion photographs and videos are uploaded on social media daily, underscoring the fact that users gravitate more toward visuals than text online. Additionally, a staggering 70% of users acknowledge having FOMO, which influences their decision making and behavior.

Jan 21, 2024 | sprinklr.com | Umme Sutarwala

Is a post on X (formerly Twitter) comparable to the attention-grabbing presence of a carefully positioned billboard? And how does the impact of Instagram posts compare to that of ads in glossy magazines? According to Statista, e-commerce sales worldwide are projected to surpass 8 trillion dollars by 2026.