telemedia

3 days ago | telemediaonline.co.uk | Paul Skeldon

Telemedia may have changed over the years, but there is still a strong ‘numbers’ business underpinning it and that has drawn two telemedia veterans who left the industry in 2019 back with two new ventures. Marco Dunhof and Johan van de Lijcke – formerly the brains behind Telserv – are returning to the telecom space to deliver high quality number solutions and services, launching two new companies – DID Telecom and PRS Telco.

4 days ago | telemediaonline.co.uk | Paul Skeldon

I confess I spend too much of my time talking about RCS and rich messaging. I make no apologies; it is going to be the standard way that people and businesses talk top each other – it already might be. But SMS still has a massive role to play and, while it is easy to lose sight of SMS in the melee of content and traffic generation that has come to define telemedia, it is something that I, for one, have overlooked to my peril.

1 week ago | telemediaonline.co.uk | Paul Skeldon

The exponential growth in immersive content consumption is set to put a major strain on today’s wireless infrastructure and make way for new enabling innovation, according to a new paper released by InterDigital, a mobile and video technology research and development company and market research firm Futuresource Consulting. The report reveals that as immersive and extended reality (XR) content becomes more accessible, current network architecture must evolve to cope with the demand.

1 week ago | telemediaonline.co.uk | Paul Skeldon

As interest in wallets grows worldwide – not least for paying for mVAS as DCB starts to wane – Curve, has launched Curve Pay on iOS – the first payment solution to leverage the  interface after Apple’s acceptance of the European Commission’s ruling on competition concerns, making it the first-ever viable Apple Pay alternative on iOS.

2 weeks ago | telemediaonline.co.uk | Paul Skeldon

A new report by DecisionTelecom reveals that SMS marketing is now a core part of marketing strategy, and AI is rapidly enhancing its impact. Based on insights from 546 marketing professionals, The State of SMS Marketing: Adoption, AI Integration, and Future Outlook reveals key trends, strategies, and challenges shaping SMS marketing today. According to the study, some 80.4% of businesses are actively using SMS marketing, with an average SMS marketing budget of around 18.76% of the total budget.