Paul Skeldon

1 week ago | telemediaonline.co.uk | Paul Skeldon

As UK operators VMO2 and Three UK start to offer RCS for business messaging, research reveals that globally growth of RCS deployment and indeed its uptake has proved slow. The power of OTT continues to undermine RCS use by businesses, while pricing, lack of communication and integration between MNOs and the risk of fraud are all hurdles to its uptake. Find out what operators need to do – before satellite messaging services come and do it for them. So, what does this mean for telemedia?

1 week ago | telemediaonline.co.uk | Paul Skeldon

It is no surprise that digital channels have become the dominant place for advertising and marketing of services, content and ecommerce, however without AI and automation it is hard to stand out from the crowd. So finds the annual marketing survey of 700 marketing professionals from onmichannel ad company Mediaocean, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours.

1 week ago | telemediaonline.co.uk | Paul Skeldon

In the early days of telemedia, affiliate marketing was a dominant force in driving traffic and user acquisition. This model cantered around partnerships between the mVAS provider or content owner (the merchant) and third-party entities (the affiliates). Affiliates, which could range from individual website owners and bloggers to larger media companies, would promote the mobile services or content through various online channels.

1 week ago | telemediaonline.co.uk | Paul Skeldon

India gets all the attention, but the mVAS markets of Pakistan, Bangladesh and Sri Lanka are already showing promising signs of growth and this region is set to be an interesting area for mVAS investment in the years ahead. Sandwiched between the mega markets of India and South East Asia – the latter the largest single mVAS market in the world, accounting for more than 34.8% of the market share in 2024, South Asia may look like a minnow that is easy to overlook.

1 week ago | telemediaonline.co.uk | Paul Skeldon

The booming Indian mVAS market is part of the wider media and entertainment sector and that wider market is important for telemedia as where media, entertainment and sport overlap with gaming and music is becoming the bedrock in which the next generation of mobile content services are being built in India. Naturally, streaming of video and music content is a cornerstone of the market (see panel), but it is where this collides with gaming and esports that the real interest lies.