Paul Skeldon

2 days ago | internetretailing.net | Paul Skeldon

UK home improvement giant B&Q is partnering with brand partnerships technology provider BrandSwap to bring smart post-checkout rewards to millions of shoppers at diy.com. B&Q will use BrandSwap’s extensive advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky and The AA to its order confirmation page, unlocking revenue while enhancing its customer experience.

2 days ago | internetretailing.net | Paul Skeldon

Frasers Group has launched ELEVATE, its new retail media network that will, says the company, be one of the UK’s most comprehensive retail media offerings from a multi- category retailer. At launch, it will roll out full-funnel, across the broad inventory of Sports Direct, FLANNELS and FRASERS in the UK. This proposition reinforces the Group’s commitment to investing in digital innovation and physical retail, while creating enriched experiences for both brands and customers alike.

2 days ago | internetretailing.net | Paul Skeldon

The majority of both brands and agencies say that DSP access would encourage them to move more of their non-retail media budgets into retail media, according to a new study. Drawing insights from senior media buyers across leading brands and agencies, the State of Programmatic Retail Media from Koddi examines programmatic buying in retail media and the growing demand for streamlined access via DSPs to unlock greater retail media spend.

1 week ago | internetretailing.net | Paul Skeldon

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing.

1 week ago | internetretailing.net | Paul Skeldon

Leading connected commerce platform SMG has appointed former Boots Media Group’s Ollie Shayer as Senior Director of Global Strategy and Innovation, to help SMG further its already deep reach into the ever-evolving retail media market. Shayer’s decision to join SMG stems from what he believes is the company’s “dynamic approach to media, technology and AI”, all of which align with his passion for market-leading innovation.